" Dynamic pricing. What the club is saying about it "

Julian Jenkins says the system has already proved a hit at Cardiff.

He said: "We are seeing a very full stadium every game so far.

"There is still work to be done in terms of educating our supporters that the earlier they buy the less they pay, but what we are trying to do is make it affordable for everyone."

Do you think we are seeing a very full stadium?



Hull City: 3pm Saturday 10th Nov
· General Admission adult tickets from £21
· Family Stand – Adult £18, Junior £5*
· Family of 4 (2 adults, 2 children) £40*
· Senior/16-21 from £13.00

Middlesbrough: 3pm, Saturday 17th Nov
· General Admission adult tickets from £22
· Family Stand – Adult £18, Junior £5*
· Family of 4 (2 adults, 2 children) £40*
· Senior/16-21 from £13.50

' LATEST HOME GAMES/PRICES '

Over the remainder of the season we will be keeping you informed of the fantastic early prices through our innovative and cost effective dynamic ticket pricing system at Cardiff City.

Every Monday we will give you an update on the latest prices for all of our games, so don’t miss out on watching top clash Championship football at superb prices. The message remains, buy early and you’ll get the best savings, it’s that simple.

You can now purchase games right up to the turn of the year, with the very popular festive period now available.

With ‘City pushing hard and breaking home records, now is the right time to get down to Cardiff City Stadium and cheer on Malky’s squad in action.

Please note that the prices will not be decreased at any stage, so again, make sure you buy early to get the lowest prices!

The prices listed below are the current cheapest option and were correct at the time of going to press:

Hull City: 3pm Saturday 10th Nov
· General Admission adult tickets from £21
· Family Stand – Adult £18, Junior £5*
· Family of 4 (2 adults, 2 children) £40*
· Senior/16-21 from £13.00

Middlesbrough: 3pm, Saturday 17th Nov
· General Admission adult tickets from £22
· Family Stand – Adult £18, Junior £5*
· Family of 4 (2 adults, 2 children) £40*
· Senior/16-21 from £13.50


Sheffield Weds: 3pm, Sunday 2nd Dec
· General Admission adult tickets from £22
· Family Stand – Adult £18, Junior £5*
· Family of 4 (2 adults, 2 children) £40*
· Senior/16-21 from £13.50



* Please note all junior stadium visitors need to be accompanied by an adult

Love the system

I posted last week about how pleased my dad and his brother were with the £21 a ticket for Hull
I might not tell them I messed up and they could have been senior citizens for £13 each

The attendances seem wrong as Family Stand looks more full.

It's a bit stupid people complaining even though they know the system now and still moan.

The only flaw I can see with the system is supporters not knowing if they can go to watch a day before or on the day.

If the prices are crazy couple of days before knowing that you can attend then most people will just won't bother.

The only flaw I can see with the system is supporters not knowing if they can go to watch a day before or on the day.

If the prices are crazy couple of days before knowing that you can attend then most people will just won't bother.

I dedicated automatic phone line with current prices may not be a bad idea

In fairness to Julian Jenkins with on average 79.9% of the stadium capacity being used the stadium is "very full", but last season without the dynamic pricing system in place on average 82% of the stadium was used. As the man most likely to have suggested the introduction of this system you can forgive him putting this "very full" spin on the system. Julian is a clued up guy and I'm sure the club are hoping given time this system will help the club move from a situation of being "very full" to sold out on a regular basis.

Before the club, and of course the fans, get the best out of this system then not only must this system be "fully" introduced but the club through statements like the one given by JJ yesterday must be more open with fans about how prices are set. Derby County also introduced the system this season, and in my opinion, are operating it closer to the intention for which it was developed. Here are the list of "Starting Prices" for home games at Pride Park this season.

http://tickets.wearederby.com/?option=c ... icesummary

One of the first things you will notice is the range of starting prices for both the highest and lowest price tickets, £24 - £39 and £11 - £27 respectively. It is clear that Derby have identified the "Most Attractive" games at Pride Park this season, Forest and Leeds Utd, and as both were 33,010 sell outs last season you can understand why. Also it is clear that Hull City at home, on the last Saturday before Christmas, is one of the least attractive games along with most midweek games.

For the Forest and Leeds game Derby have also been running a promotion for the hospitality areas where if you buy a seat for either of those games you get a "Free" ticket for another 8 listed games, we are included in that list. Even at £250 per ticket for Forest and Leeds they are selling because of demand.

From what I see our club is selling "Dynamic Pricing" on the basis of buy early to get the best deal, and again that is very much a main principal of the system, but there are also others factors which it is claimed are used to set prices. Looking at the list of starting prices at Derby shows they are clearly using "other factors" to set prices with the principal of buying early to get the best deal clearly evident.

Our club seems to have set a range of starting prices around the £19 - £20 mark and are not at anytime offering tickets in any area of the ground as low as £11 for an adult. Why? Is the concern that the club do not want to openly sell tickets below the average ST price because if that is the case we are missing out on an opportunity to fill the ground in areas like the corner between the Ninian and Canton stands which are rarely fully populated.

In my opinion the club should bite the bullet and for the Peterborough game the club should offer the best possible ticket price for "early birds". I'm convinced there will be low demand for this game so come on Julian bite the bullet and set our first "Ticket Promotion" of the season starting at £10 a ticket in that area of the ground.

full stadium every game????? iv been to all home games this season and the stadium is not full, matter of fact we are down 2000-3000 on each home game compared with last couple of seasons!!!

They should put a special price on for Peterborough. It should be £15 starting for adults and £5 starting for U16's. We'd get a pretty good crowd for that then!

full stadium every game????? iv been to all home games this season and the stadium is not full, matter of fact we are down 2000-3000 on each home game compared with last couple of seasons!!!

Did he say full

Attendances down a little on last season but as a TLG posted attendances haven't been down 2k and a lot just a couple of hundred down which is pretty decent considering the mass drops in the football league.

New systems will take time to implement but once people get used to it then the system will be a god send IMO.
My dad is going to much more games now.

The club do need to bite the bullit on this one and have a couple of games, where the price is as low as £11 per ticket. Because crowds at home are down and i belive its down to the economy and also the rebrand. And with £12million being spent on a very good playing squad and also top of the championship, we should have more bums on seats than we are getting at the moment. If Derby can work out, then JJ should also be looking at how they are marketing dynamic pricing.

The club do need to bite the bullit on this one and have a couple of games, where the price is as low as £11 per ticket. Because crowds at home are down and i belive its down to the economy and also the rebrand. And with £12million being spent on a very good playing squad and also top of the championship, we should have more bums on seats than we are getting at the moment. If Derby can work out, then JJ should also be looking at how they are marketing dynamic pricing.

I disagree, a single ticket should never be lower than the average price of a season ticket game.

20,000 or more for a team who has failed 3 times of getting promotion with a team up the road in the prem is fantastic.

Why people complain is beyond me.

The club do need to bite the bullit on this one and have a couple of games, where the price is as low as £11 per ticket. Because crowds at home are down and i belive its down to the economy and also the rebrand. And with £12million being spent on a very good playing squad and also top of the championship, we should have more bums on seats than we are getting at the moment. If Derby can work out, then JJ should also be looking at how they are marketing dynamic pricing.

I disagree, a single ticket should never be lower than the average price of a season ticket game.

I have always thought the same but this dynamic pricing system needs the freedom beyond what Cardiff are currently doing, i.e. no ticket goes on sale below the average price a ST holder pays.

But in his interview JJ does actually say " "We have to educate the season ticket holder that no longer are they paying the same price for every game.

"If someone buys a season ticket which costs £329, they will divide that in their head by 23 games and say that they pay £14.30 a game.

"What they won't say is that the Bolton game may cost them £20, and the Barnsley game on a Tuesday night may be £8 to them. If they accept that variety, that allows us to discount the Barnsley game down to £10 for other ticket holders."

http://www.bbc.co.uk/sport/0/football/19716087

If tickets go on sale for say a game like Peterborough there will also be games, like say Leicester or Leeds at home, where the starting dynamic price is well above the ST average.

As JJ this is the big challenge for the club to educate ST holders that they are not paying the same price for ALL games.


Good luck to him but he has a convert with me.

Bought mine for my son for two christmas games £64

I'm not a fan of it, and i'll tell you for why.

A couple come to Cardiff for a weekend, wife wants to go shopping for the day. Husband doesnt like shopping, wife says why not go to the football, it shouldnt be more than £25. Husband turns up at ground to be treated with a £31 ticket. Husband buys programme, a beer and a hot dog. After the game wife says "where is the change from that £40 i gave you?"

Result, spoilt weekend

The club do need to bite the bullit on this one and have a couple of games, where the price is as low as £11 per ticket. Because crowds at home are down and i belive its down to the economy and also the rebrand. And with £12million being spent on a very good playing squad and also top of the championship, we should have more bums on seats than we are getting at the moment. If Derby can work out, then JJ should also be looking at how they are marketing dynamic pricing.

I disagree, a single ticket should never be lower than the average price of a season ticket game.

I have always thought the same but this dynamic pricing system needs the freedom beyond what Cardiff are currently doing, i.e. no ticket goes on sale below the average price a ST holder pays.

But in his interview JJ does actually say " "We have to educate the season ticket holder that no longer are they paying the same price for every game.

"If someone buys a season ticket which costs £329, they will divide that in their head by 23 games and say that they pay £14.30 a game.

"What they won't say is that the Bolton game may cost them £20, and the Barnsley game on a Tuesday night may be £8 to them. If they accept that variety, that allows us to discount the Barnsley game down to £10 for other ticket holders."

http://www.bbc.co.uk/sport/0/football/19716087

If tickets go on sale for say a game like Peterborough there will also be games, like say Leicester or Leeds at home, where the starting dynamic price is well above the ST average.

As JJ this is the big challenge for the club to educate ST holders that they are not paying the same price for ALL games.


Good luck to him but he has a convert with me.

I think it's a dangerous game, the point of a season ticket is that it offers good savings in return for money upfront.
I buy a season ticket knowing I probably won't make a couple of games but that it's still worth it.

On JJ example I'm saving £1.40 .... That doesn't bother me but people will start to wonder is it worth it.
If we dont go up I think people will consider not getting season tickets and just going for cheap tickets (which I guess would be even cheaper with less ST holders).

The club do need to bite the bullit on this one and have a couple of games, where the price is as low as £11 per ticket. Because crowds at home are down and i belive its down to the economy and also the rebrand. And with £12million being spent on a very good playing squad and also top of the championship, we should have more bums on seats than we are getting at the moment. If Derby can work out, then JJ should also be looking at how they are marketing dynamic pricing.

I disagree, a single ticket should never be lower than the average price of a season ticket game.

I have always thought the same but this dynamic pricing system needs the freedom beyond what Cardiff are currently doing, i.e. no ticket goes on sale below the average price a ST holder pays.

But in his interview JJ does actually say " "We have to educate the season ticket holder that no longer are they paying the same price for every game.

"If someone buys a season ticket which costs £329, they will divide that in their head by 23 games and say that they pay £14.30 a game.

"What they won't say is that the Bolton game may cost them £20, and the Barnsley game on a Tuesday night may be £8 to them. If they accept that variety, that allows us to discount the Barnsley game down to £10 for other ticket holders."

http://www.bbc.co.uk/sport/0/football/19716087

If tickets go on sale for say a game like Peterborough there will also be games, like say Leicester or Leeds at home, where the starting dynamic price is well above the ST average.

As JJ this is the big challenge for the club to educate ST holders that they are not paying the same price for ALL games.


Good luck to him but he has a convert with me.

I think it's a dangerous game, the point of a season ticket is that it offers good savings in return for money upfront.
I buy a season ticket knowing I probably won't make a couple of games but that it's still worth it.

On JJ example I'm saving £1.40 .... That doesn't bother me but people will start to wonder is it worth it.
If we dont go up I think people will consider not getting season tickets and just going for cheap tickets (which I guess would be even cheaper with less ST holders).

I that's the challenge facing JJ because I agree that most ST holders would not expect someone to pay less than the average ST price. In most cases, given the level of ST holders there are approx 4,500 seats available in the home areas for every game. Right now I believe the club is operating nothing more than a "sexed up" version of early bird pricing, and as you have rightly pointed out there are good prices available as long as you buy "Early". But hasn't that always been the case.

The success or failure of this system will I feel be measured by how many of those seats are sold and as JJ is probably the guy would suggested introducing it will be interesting to see how gets it to work. Of greater interest is how he intends to educate ST holders on the value of their tickets.

I agree, even if he does end up selling those free seats.

If next season the amount of ST holders drops because of it then that will be a disaster.

They have to give more value to a ST holder, maybe more bring a mate games at the lower prices.
More big discount days in the club shop
More offers to keep season ticket holders interested even I the value per game isn't what it was