Diving - its not new is it!
Some of us are old enough to remember Francis Lee, legend of Man City and Derby County amongst others. In the 1971-72 season he scored 33 goals for Man City, 15 of them from the penalty spot. (A record for the top division) He'd fall over in the penalty area if someone spat on the ground within 10 yards of him.
Gareth Bale and Luiz Suarez would be classed as mere amateurs if "Lee One Pen" as he was known was playing today.
http://en.wikipedia.org/wiki/Francis_Lee