Cardiff to start a ground breaking television venture

CARDIFF City will begin a ground-breaking television venture at their home match against Wolves on Sunday week that will see all their home matches beamed live to South East Asia.

The Bluebirds have agreed a deal with the Football League and a global sports marketing agency to form a partnership allowing them to press ahead with the TV deal.

City’s 1-0 win against Huddersfield Town was shown live by Sky and that was seen in Malaysia, but the club now also have their own arrangements in place to screen their matches in addition to the usual Sky and BBC productions.


The move is a bold attempt to boost City’s profile overseas, with matches set to be available on Malaysian television and in neighbouring countries.

There is no financial gain for the Bluebirds from the television deal, but this is part of the overall business strategy behind the controversial rebranding which sees City playing home matches in red.

The new agreement enables City to make more of sponsorship and marketing opportunities by reaching a greater TV audience in Asia and is in addition to the package sold to varying overseas markets by the Football League’s global sports marketing partners, Pitch.

Any extra revenue would not go to Cardiff, but be divided among the Football League clubs as per the current collective bargaining agreement where all clubs receive a split of a central cash pot.

While Cardiff City plan their Far East TV move, manager Malky Mackay is set to complete his major spending in the August transfer window by signing striker Tommy Smith.

The Bluebirds manager, who has already spent £5.5m in transfer fees, wants to complete a double transfer swoop on QPR, having already signed defender Matt Connolly.

“This was the right time to move on from Queens Park Rangers,” Connolly told cardiffcityfc.co.uk. “Cardiff City have been there or thereabouts for the past few seasons and are certainly in with a chance of going up this season, especially with the squad that we already have.

“I’ve played all across the back four during my career, although I think I’d like to start to settle as a centre-back now. I’ve played at right-back and left-back as well though and I’m more than happy to play there if the manager wants me to.”



Read More http://www.walesonline.co.uk/footballna ... z24Jues9zo

I have to say this is very clever.
football fans will watch these games and in turn hopefully start supporting us and gain sponsorship.
Along with the grass roots schemes that will get younger kids involved and I'm turn the parents.

Although we don't know the plan and It may be a whim of tans it certainly seems to have thought behind it.
Only time will tell if it delivers.

CARDIFF City will begin a ground-breaking television venture at their home match against Wolves on Sunday week that will see all their home matches beamed live to South East Asia.

The Bluebirds have agreed a deal with the Football League and a global sports marketing agency to form a partnership allowing them to press ahead with the TV deal.

City’s 1-0 win against Huddersfield Town was shown live by Sky and that was seen in Malaysia, but the club now also have their own arrangements in place to screen their matches in addition to the usual Sky and BBC productions.


The move is a bold attempt to boost City’s profile overseas, with matches set to be available on Malaysian television and in neighbouring countries.

There is no financial gain for the Bluebirds from the television deal, but this is part of the overall business strategy behind the controversial rebranding which sees City playing home matches in red.

The new agreement enables City to make more of sponsorship and marketing opportunities by reaching a greater TV audience in Asia and is in addition to the package sold to varying overseas markets by the Football League’s global sports marketing partners, Pitch.

Any extra revenue would not go to Cardiff, but be divided among the Football League clubs as per the current collective bargaining agreement where all clubs receive a split of a central cash pot.

While Cardiff City plan their Far East TV move, manager Malky Mackay is set to complete his major spending in the August transfer window by signing striker Tommy Smith.

The Bluebirds manager, who has already spent £5.5m in transfer fees, wants to complete a double transfer swoop on QPR, having already signed defender Matt Connolly.

“This was the right time to move on from Queens Park Rangers,” Connolly told cardiffcityfc.co.uk. “Cardiff City have been there or thereabouts for the past few seasons and are certainly in with a chance of going up this season, especially with the squad that we already have.

“I’ve played all across the back four during my career, although I think I’d like to start to settle as a centre-back now. I’ve played at right-back and left-back as well though and I’m more than happy to play there if the manager wants me to.”

Read More http://www.walesonline.co.uk/footballna ... z24Jues9zo

The 2 paragraphs I've highlighted are a contradiction in terms, as if we do get any extra revenue from the venture, then even though we'll have to share it with other football league clubs, there will be a financial gain!

Poor journalism IMO!

CARDIFF City will begin a ground-breaking television venture at their home match against Wolves on Sunday week that will see all their home matches beamed live to South East Asia.

The Bluebirds have agreed a deal with the Football League and a global sports marketing agency to form a partnership allowing them to press ahead with the TV deal.

City’s 1-0 win against Huddersfield Town was shown live by Sky and that was seen in Malaysia, but the club now also have their own arrangements in place to screen their matches in addition to the usual Sky and BBC productions.


The move is a bold attempt to boost City’s profile overseas, with matches set to be available on Malaysian television and in neighbouring countries.

There is no financial gain for the Bluebirds from the television deal, but this is part of the overall business strategy behind the controversial rebranding which sees City playing home matches in red.

The new agreement enables City to make more of sponsorship and marketing opportunities by reaching a greater TV audience in Asia and is in addition to the package sold to varying overseas markets by the Football League’s global sports marketing partners, Pitch.

Any extra revenue would not go to Cardiff, but be divided among the Football League clubs as per the current collective bargaining agreement where all clubs receive a split of a central cash pot.

While Cardiff City plan their Far East TV move, manager Malky Mackay is set to complete his major spending in the August transfer window by signing striker Tommy Smith.

The Bluebirds manager, who has already spent £5.5m in transfer fees, wants to complete a double transfer swoop on QPR, having already signed defender Matt Connolly.

“This was the right time to move on from Queens Park Rangers,” Connolly told cardiffcityfc.co.uk. “Cardiff City have been there or thereabouts for the past few seasons and are certainly in with a chance of going up this season, especially with the squad that we already have.

“I’ve played all across the back four during my career, although I think I’d like to start to settle as a centre-back now. I’ve played at right-back and left-back as well though and I’m more than happy to play there if the manager wants me to.”

Read More http://www.walesonline.co.uk/footballna ... z24Jues9zo

The 2 paragraphs I've highlighted are a contradiction in terms, as if we do get any extra revenue from the venture, then even though we'll have to share it with other football league clubs, there will be a financial gain!

Poor journalism IMO!

And sponsorship? On the new screens? Surely goes to Ccfc?
Clever

CARDIFF City will begin a ground-breaking television venture at their home match against Wolves on Sunday week that will see all their home matches beamed live to South East Asia.

The Bluebirds have agreed a deal with the Football League and a global sports marketing agency to form a partnership allowing them to press ahead with the TV deal.

City’s 1-0 win against Huddersfield Town was shown live by Sky and that was seen in Malaysia, but the club now also have their own arrangements in place to screen their matches in addition to the usual Sky and BBC productions.


The move is a bold attempt to boost City’s profile overseas, with matches set to be available on Malaysian television and in neighbouring countries.

There is no financial gain for the Bluebirds from the television deal, but this is part of the overall business strategy behind the controversial rebranding which sees City playing home matches in red.

The new agreement enables City to make more of sponsorship and marketing opportunities by reaching a greater TV audience in Asia and is in addition to the package sold to varying overseas markets by the Football League’s global sports marketing partners, Pitch.

Any extra revenue would not go to Cardiff, but be divided among the Football League clubs as per the current collective bargaining agreement where all clubs receive a split of a central cash pot.

While Cardiff City plan their Far East TV move, manager Malky Mackay is set to complete his major spending in the August transfer window by signing striker Tommy Smith.

The Bluebirds manager, who has already spent £5.5m in transfer fees, wants to complete a double transfer swoop on QPR, having already signed defender Matt Connolly.

“This was the right time to move on from Queens Park Rangers,” Connolly told cardiffcityfc.co.uk. “Cardiff City have been there or thereabouts for the past few seasons and are certainly in with a chance of going up this season, especially with the squad that we already have.

“I’ve played all across the back four during my career, although I think I’d like to start to settle as a centre-back now. I’ve played at right-back and left-back as well though and I’m more than happy to play there if the manager wants me to.”

Read More http://www.walesonline.co.uk/footballna ... z24Jues9zo

The 2 paragraphs I've highlighted are a contradiction in terms, as if we do get any extra revenue from the venture, then even though we'll have to share it with other football league clubs, there will be a financial gain!

Poor journalism IMO!

And sponsorship? On the new screens? Surely goes to Ccfc?
Clever

Exactly!

"While Cardiff City plan their Far East TV move, manager Malky Mackay is set to complete his major spending in the August transfer window by signing striker Tommy Smith."
Smith the last signing of the summer, surely not with Darcy on his way out?

"While Cardiff City plan their Far East TV move, manager Malky Mackay is set to complete his major spending in the August transfer window by signing striker Tommy Smith."
Smith the last signing of the summer, surely not with Darcy on his way out?

Doubt it

Well done, but I can't help feeling that you have just opened the floodgates for the top three or four teams in the pyramid to start pressing their own agenda.

Hope I'm wrong, but its happened in Spain, and I hope you aren't the pawn in this game so to speak...

"While Cardiff City plan their Far East TV move, manager Malky Mackay is set to complete his major spending in the August transfer window by signing striker Tommy Smith."
Smith the last signing of the summer, surely not with Darcy on his way out?

Doubt it mate. Malky said after Brighton that we need much more depth in the squad, and said he NEEDS to sign AT LEAST a couple more.

Don't be surprised to see another four signings this summer

plus with darcy going we need another full back at the very least

The TV deal can only be a good thing

Presumably will only be a matter of time before fans here in the UK find a way of watching the games online, and for those whose interest is already waning, perhaps due to the cost of ticket and lack of atmosphere (both adding up to less value for money), it will be yet another reason to stay at home, so therefore lower crowds.

Well done, but I can't help feeling that you have just opened the floodgates for the top three or four teams in the pyramid to start pressing their own agenda.

Hope I'm wrong, but its happened in Spain, and I hope you aren't the pawn in this game so to speak...

Surprised they haven't already done it. But I agree this is the start of a new era in TV football, and not for the better I expect.

Could lead to smaller crowds at home (internet downloads of matches).

Share TV rights money with other clubs but I guess the advertising will be all city's (new flashy board things).
Tan gets all the advertising on his own Asian TV channel I would guess.

I like the idea, it can't be a bad thing can it?

The TV deal can only be a good thing

It is a good thing, It will get the club recongised. The original post states that we will not have any financial benefits- thats from the tv deals. But as we get noticed, more investors will get interested etc

So if i lived in Asia and was thinking of supporting Cardiff I can watch games on TV. If I have supported Cardiff for 40 years and live in the UK I can listen to games on City World. Arnt Fans investers ?

So if i lived in Asia and was thinking of supporting Cardiff I can watch games on TV. If I have supported Cardiff for 40 years and live in the UK I can listen to games on City World. Arnt Fans investers ?

do you understand the tv rights issue?

do you expect s4c to be showing live games or something?

No I dont understand TV rights but could you enlighten me?

CARDIFF City will begin a ground-breaking television venture at their home match against Wolves on Sunday week that will see all their home matches beamed live to South East Asia.

The Bluebirds have agreed a deal with the Football League and a global sports marketing agency to form a partnership allowing them to press ahead with the TV deal.

City’s 1-0 win against Huddersfield Town was shown live by Sky and that was seen in Malaysia, but the club now also have their own arrangements in place to screen their matches in addition to the usual Sky and BBC productions.


The move is a bold attempt to boost City’s profile overseas, with matches set to be available on Malaysian television and in neighbouring countries.

There is no financial gain for the Bluebirds from the television deal, but this is part of the overall business strategy behind the controversial rebranding which sees City playing home matches in red.

The new agreement enables City to make more of sponsorship and marketing opportunities by reaching a greater TV audience in Asia and is in addition to the package sold to varying overseas markets by the Football League’s global sports marketing partners, Pitch.

Any extra revenue would not go to Cardiff, but be divided among the Football League clubs as per the current collective bargaining agreement where all clubs receive a split of a central cash pot.

While Cardiff City plan their Far East TV move, manager Malky Mackay is set to complete his major spending in the August transfer window by signing striker Tommy Smith.

The Bluebirds manager, who has already spent £5.5m in transfer fees, wants to complete a double transfer swoop on QPR, having already signed defender Matt Connolly.

“This was the right time to move on from Queens Park Rangers,” Connolly told cardiffcityfc.co.uk. “Cardiff City have been there or thereabouts for the past few seasons and are certainly in with a chance of going up this season, especially with the squad that we already have.

“I’ve played all across the back four during my career, although I think I’d like to start to settle as a centre-back now. I’ve played at right-back and left-back as well though and I’m more than happy to play there if the manager wants me to.”

Read More http://www.walesonline.co.uk/footballna ... z24Jues9zo

The 2 paragraphs I've highlighted are a contradiction in terms, as if we do get any extra revenue from the venture, then even though we'll have to share it with other football league clubs, there will be a financial gain!

Poor journalism IMO!

And sponsorship? On the new screens? Surely goes to Ccfc?
Clever

New screens? Have I missed something?

Just out of interest does it say which cable channel the games are being shown on?
Can't wait personally

Every two weeks. 90 minutes live in millions of homes in SE Asia.

If i was looking to advertise I'd be pretty interested in that

Looks like one of the pieces of the jigsaw that is VT's strategy has just been revealed.

Its not about selling shirts in Asia, but sponsorship and interesting new investors.

Interesting, and potentially very clever

CARDIFF City will begin a ground-breaking television venture at their home match against Wolves on Sunday week that will see all their home matches beamed live to South East Asia.

The Bluebirds have agreed a deal with the Football League and a global sports marketing agency to form a partnership allowing them to press ahead with the TV deal.

City’s 1-0 win against Huddersfield Town was shown live by Sky and that was seen in Malaysia, but the club now also have their own arrangements in place to screen their matches in addition to the usual Sky and BBC productions.


The move is a bold attempt to boost City’s profile overseas, with matches set to be available on Malaysian television and in neighbouring countries.

There is no financial gain for the Bluebirds from the television deal, but this is part of the overall business strategy behind the controversial rebranding which sees City playing home matches in red.

The new agreement enables City to make more of sponsorship and marketing opportunities by reaching a greater TV audience in Asia and is in addition to the package sold to varying overseas markets by the Football League’s global sports marketing partners, Pitch.

Any extra revenue would not go to Cardiff, but be divided among the Football League clubs as per the current collective bargaining agreement where all clubs receive a split of a central cash pot.

While Cardiff City plan their Far East TV move, manager Malky Mackay is set to complete his major spending in the August transfer window by signing striker Tommy Smith.

The Bluebirds manager, who has already spent £5.5m in transfer fees, wants to complete a double transfer swoop on QPR, having already signed defender Matt Connolly.

“This was the right time to move on from Queens Park Rangers,” Connolly told cardiffcityfc.co.uk. “Cardiff City have been there or thereabouts for the past few seasons and are certainly in with a chance of going up this season, especially with the squad that we already have.

“I’ve played all across the back four during my career, although I think I’d like to start to settle as a centre-back now. I’ve played at right-back and left-back as well though and I’m more than happy to play there if the manager wants me to.”

Read More http://www.walesonline.co.uk/footballna ... z24Jues9zo

The 2 paragraphs I've highlighted are a contradiction in terms, as if we do get any extra revenue from the venture, then even though we'll have to share it with other football league clubs, there will be a financial gain!

Poor journalism IMO!

And sponsorship? On the new screens? Surely goes to Ccfc?
Clever

New screens? Have I missed something?

I was meaning the new electronic advertisement boards along the Ninian stand

Is this story getting the column inches it deserves? How many football clubs have got their home games a live deal on the other side of the world, ESPECIALLY when the league only does rights when ALL clubs are involved.

When the business plan of the Malaysians was publicised THIS was part of the plan that I said would NEVER happen. The Football League do all the media rights deals and live packages are sold on block for ALL clubs. VT has spotted that the Malaysian market had not bought into the English League and therefore there was loophole that would allow the club to do their own deal.

To persuade the English FA to allow this deal and see the benefit in it is nothing short of a miracle. One club with ALL it's home games broadcast live in Malaysia, THAT is very, very promising for the club and really is ground breaking.

I see the other clubs may benefit from whatever the TV company pays for the games (even if it's just VT's money buying for the airtime). The other clubs may get a bit back but only WE will get the airtime every other week and the digital advertising boards at the ground will bring in a lot of money. If VT can get this done why can't he do the rest?

If we get the results on the pitch this could at least get us a fan club on the other side of the world. Pipe dreams for a bit but a very big step forward.