The power of the Asian market

First of all let me say, I know we are no Man Utd, but.....


I went up the Manchester for the weekend last week, and whilst I was up there I thought I'd do a quick stadium tour of Old Trafford, fair play it's a good tour around a very nice stadium. Their trophey cabinet was a sight to behold.

The thing that shocked me most though, I expected there to be a lot of Asian tourists on there but feck me, they were doing a tour every 10 minutes, 50 people per tour, it's was chaos, and at a rough estimate 85% of the people there were Asian, if we could attract 10% of that following through VT's plans it would change our clubs coffers in an incredible way, they were queuing like feck for a shirt with that Japanese players name on, it was unreal.

50 people at £16 every day minutes = £4800 per hour plus the merchandise they were buying....

Lads, VT is no mug, he's onto something here....

First of all let me say, I know we are no Man Utd, but.....


I went up the Manchester for the weekend last week, and whilst I was up there I thought I'd do a quick stadium tour of Old Trafford, fair play it's a good tour around a very nice stadium. Their trophey cabinet was a sight to behold.

The thing that shocked me most though, I expected there to be a lot of Asian tourists on there but feck me, they were doing a tour every 10 minutes, 50 people per tour, it's was chaos, and at a rough estimate 85% of the people there were Asian, if we could attract 10% of that following through VT's plans it would change our clubs coffers in an incredible way, they were queuing like feck for a shirt with that Japanese players name on, it was unreal.

50 people at £16 every day minutes = £4800 per hour plus the merchandise they were buying....

Lads, VT is no mug, he's onto something here....

Thats the power of being one of the biggest and most successful sides in world football, rather than the Asian market.

People have the misguided notion that the Asian people are rich, gullible fools that throw all their money at any sports team that wear red like a magpie to a shiny object... its not the case. Having lived in and out of Laos for the lat few years and knowing Asian culture very well I feel im in a good position to comment.... they are none of those things.

Firstly, Asia is a very poor continent in terms of the spread of wealth. They are intelligent people and certainly wont buy into a football club because the team now plays in red, have a dragon on it or indeed have an asian owner... ask QPR who have a Malaysian owner, he owns Air Asia actually, they also have a red away kit, they even play in Asia pre-season and not forgetting can be watched every week streamed to the whole continent based on the fact they are in the Premier League. Have I ever seen a QPR jersey in Asia? not one. Have I ever heard any of my football mad friends even mention QPR? no.

If you think Tans idea is even going to take 5% of that market from Man Utd then you need to seek urgent medical help, Tan included.

Man Utd have won 19 League titles, 11 FA Cups and 3 Champions Leagues. THAT is why they are massive worldwide. To put that in perspective, the lat time we were even in the top flight colour TV hadnt been invented and our last major trophy we won was in the 20's and that was a domestic one.

I do not need urgent medical help, its so like you to try to turn a post negative and laughable, indeed its your forte, and we all know why.

I am merely pointing out that the attracting Asian market share is a very a financially rewarding prospect for any club, and it just so happens the figure head of our club is very prominent and successful within that market.

Im sure that he can attract enough attention within that market so allow our club to break even or perhaps, dare i say it become profitable, on a month by month basis. Im in no why saying people will be abandoning their plans to take a trip to Old Trafford to instead come to the CCS. I also made no comment about them being 'rich gulliable fools' and im not saying they will buy into the club because we play in red, but maybe they will if they get the chnance to watch us on TV on a regular basis.

I am just baffled by the guys who question VTs business acumen. The guy is a multi Billionnaire.

He has owned many companies and turned them all around in a very competitive Asian market.

I don't know the full facts behind his big plan. I am sure it is more than selling shirts. But one thing is for sure - He is someone I am prepared to trust. His financial success goes before him. Yes he may fail with CCFC but my guess is that we will be added to his long string of successes

I do not need urgent medical help, its so like you to try to turn a post negative and laughable, indeed its your forte, and we all know why.

I am merely pointing out that the attracting Asian market share is a very a financially rewarding prospect for any club, and it just so happens the figure head of our club is very prominent and successful within that market.

Im sure that he can attract enough attention within that market so allow our club to break even or perhaps, dare i say it become profitable, on a month by month basis. Im in no why saying people will be abandoning their plans to take a trip to Old Trafford to instead come to the CCS. I also made no comment about them being 'rich gulliable fools' and im not saying they will buy into the club because we play in red, but maybe they will if they get the chnance to watch us on TV on a regular basis.

I dont mean to be dismissive, but you are stating the obvious. The worldwide market is huge too and getting a share of the worldwide pie would be a rewarding prospect for any club - so why dont the likes of Charlton, Forest and Boro just grab it then?

They are all bigger club than us, all with greater histories and all naturally play in red. yet their worldwide revenue is a pittance let alone their Asian revenue.

QPR can be watched every week, play in red, are in the Premier League, are spending money on tars like its going out of fashion, have just signed Park, have a Malaysian owner, owns their biggest air company, go on tour there, are bigger than us.... yet they dont even have 5% of Man Utd's Asian pie.

So why would we? because of the great Tan?

The fact is Tan has as much experience in thi field as Mr Bean - none.

Bloody Jack on here, this time of the morning, sister out whoring I expect, I'll say it again MODS why don't you ban this undermining termite, not opinions are they? but destablising crap

Bloody Jack on here, this time of the morning, sister out whoring I expect, I'll say it again MODS why don't you ban this undermining termite, not opinions are they? but destablising crap

You think that the fact QPR cant make an impact on the Asian market when they are in the Prem yet some are expecting us to take '' just 10% '' of Man Utd's Asian market is so far out of touch with reality - is not a valid point?

errr ok

Bloody Jack on here, this time of the morning, sister out whoring I expect, I'll say it again MODS why don't you ban this undermining termite, not opinions are they? but destablising crap

You think that the fact QPR cant make an impact on the Asian market when they are in the Prem yet some are expecting us to take '' just 10% '' of Man Utd's Asian market is so far out of touch with reality - is not a valid point?

errr ok

Fair enough, I should have used the word fraction, as apposed to giving an actual figure, that would not have caused the thread to become sidetracked so easily.

If VT gets his way and shows city games live on a Saturday on his TV network it's fairly obvious to me we are going to gain some sort of fan base in the areas those games are broadcast.

Totally hypothetical point- say the FA had a insane moment and allowed all of Peterbrough United's games to be shown live on a Saturday, if I wasn't down the CCS I'd be watching those games, purely based on the fact I like football, personally I would not become a fan of Peterbrough, but I'm sure that some people would do to having such access to their games live on a Saturday.

and surely the same is true is VT's plan comes off and allows him to broadcast our games live.

Bloody Jack on here, this time of the morning, sister out whoring I expect, I'll say it again MODS why don't you ban this undermining termite, not opinions are they? but destablising crap

You think that the fact QPR cant make an impact on the Asian market when they are in the Prem yet some are expecting us to take '' just 10% '' of Man Utd's Asian market is so far out of touch with reality - is not a valid point?

errr ok

Fair enough, I should have used the word fraction, as apposed to giving an actual figure, that would not have caused the thread to become sidetracked so easily.

Ok well out of interest, what kind of figure ARE you talking about. Because firstly tours is a non starter, an avid Man Utd fan from Asia would probably regard the trip to England and Old Trafford as some sort of footballing pilgrimage. Understadable conidering their position in world football... but do you really think we will get droves of Asians paying thousands to come over for a tour of the CCS?? not likely.

Shirt sales? some quick stats for you. Liverpool are BY FAR the biggest club in terms of shirt sales in Asia, shifting 900,000 a season across the continent. They only make £8 per jersey sold at rrp with the rest going to the manufacturer and handling. £8 is also one of the highest returns on a jersey negotiated by a football club. Ours is more likely to be around £5 profit per jersey. Just to cover our shortfall for the year we will need to sell 2.88 million jereys every season, more than 3 times that of Liverpool. To put that into perpective - we sell around 8000 jerseys a year currently.

Sponsorship - probably the most plausable in terms of revenue but still far fetched. First of all, businesses sponsor things that can be seen, not just by anyone either - their target market. Most Asian businesses operate within Asia and will want to boost or maximise their revenue in Asia. Now the, first of all thet benefit to an Asian business by advertising in Wales/England is not a great buiness move as you are missing your target audience. Secondly, we are on TV a few times a year, nobody is going to pay to place their companys name somewhere than nobody can see.

If VT gets his way and shows city games live on a Saturday on his TV network it's fairly obvious to me we are going to gain some sort of fan base in the areas those games are broadcast.

Totally hypothetical point- say the FA had a insane moment and allowed all of Peterbrough United's games to be shown live on a Saturday, if I wasn't down the CCS I'd be watching those games, purely based on the fact I like football, personally I would not become a fan of Peterbrough, but I'm sure that some people would do to having such access to their games live on a Saturday.

and surely the same is true is VT's plan comes off and allows him to broadcast our games live.

What you dont seem to be understanding is EVERY saturday/sunday/monday Premiership game is shown live. So the die hard Asian fans of these superclubs stay up late or set an alarm to get up and watch them.

Do you really think an Asian football fan is going stay up til the early hours of the morning to watch us play the likes of Barnsley instead of watching their choice of ANY of the Premier League games?

its a ridiculous plan.

Last edited by RoathMagic on Tue Jul 10, 2012 6:24 am, edited 1 time in total.

Bloody Jack on here, this time of the morning, sister out whoring I expect, I'll say it again MODS why don't you ban this undermining termite, not opinions are they? but destablising crap

You think that the fact QPR cant make an impact on the Asian market when they are in the Prem yet some are expecting us to take '' just 10% '' of Man Utd's Asian market is so far out of touch with reality - is not a valid point?

errr ok

Fair enough, I should have used the word fraction, as apposed to giving an actual figure, that would not have caused the thread to become sidetracked so easily.

Ok well out of interest, what kind of figure ARE you talking about. Because firstly tours is a non starter, an avid Man Utd fan from Asia would probably regard the trip to England and Old Trafford as some sort of footballing pilgrimage. Understadable conidering their position in world football... but do you really think we will get droves of Asians paying thousands to come over for a tour of the CCS?? not likely.

Shirt sales? some quick stats for you. Liverpool are BY FAR the biggest club in terms of shirt sales in Asia, shifting 900,000 a season across the continent. They only make £8 per jersey sold at rrp with the rest going to the manufacturer and handling. £8 is also one of the highest returns on a jersey negotiated by a football club. Ours is more likely to be around £5 profit per jersey. Just to cover our shortfall for the year we will need to sell 2.88 million jereys every season, more than 3 times that of Liverpool. To put that into perpective - we sell around 8000 jerseys a year currently.

Sponsorship - probably the most plausable in terms of revenue but still far fetched. First of all, businesses sponsor things that can be seen, not just by anyone either - their target market. Most Asian businesses operate within Asia and will want to boost or maximise their revenue in Asia. Now the, first of all thet benefit to an Asian business by advertising in Wales/England is not a great buiness move as you are missing your target audience. Secondly, we are on TV a few times a year, nobody is going to pay to place their companys name somewhere than nobody can see.

Perhaps your right mate, the Malaysian Multi billionaire has numerous successes in various businesses has dropped a bollock, perhaps you should give hima bell and quote the stats to him, save him few bob

If VT gets his way and shows city games live on a Saturday on his TV network it's fairly obvious to me we are going to gain some sort of fan base in the areas those games are broadcast.

Totally hypothetical point- say the FA had a insane moment and allowed all of Peterbrough United's games to be shown live on a Saturday, if I wasn't down the CCS I'd be watching those games, purely based on the fact I like football, personally I would not become a fan of Peterbrough, but I'm sure that some people would do to having such access to their games live on a Saturday.

and surely the same is true is VT's plan comes off and allows him to broadcast our games live.

What you dont seem to be understanding is EVERY saturday/sunday/monday Premiership game is shown live. So the die hard Asian fans of these superclubs stay up late or set an alarm to get up and watch them.

Do you really think an Asian football fan is going stay up til the early hours of the morning to watch us play the likes of Barnsley instead of watching their choice of ANY of the Premier League games?

its a ridiculous plan.

Our club is going to have its games broadcast to a new market, we will pick up fans and marketing opportunities and sponsorship from that market, I'm sure of that, it's just my opinion. I'm not going to debate it with you all day. Thanks for taking the time to voice yours though.

Bloody Jack on here, this time of the morning, sister out whoring I expect, I'll say it again MODS why don't you ban this undermining termite, not opinions are they? but destablising crap

You think that the fact QPR cant make an impact on the Asian market when they are in the Prem yet some are expecting us to take '' just 10% '' of Man Utd's Asian market is so far out of touch with reality - is not a valid point?

errr ok

Fair enough, I should have used the word fraction, as apposed to giving an actual figure, that would not have caused the thread to become sidetracked so easily.

Ok well out of interest, what kind of figure ARE you talking about. Because firstly tours is a non starter, an avid Man Utd fan from Asia would probably regard the trip to England and Old Trafford as some sort of footballing pilgrimage. Understadable conidering their position in world football... but do you really think we will get droves of Asians paying thousands to come over for a tour of the CCS?? not likely.

Shirt sales? some quick stats for you. Liverpool are BY FAR the biggest club in terms of shirt sales in Asia, shifting 900,000 a season across the continent. They only make £8 per jersey sold at rrp with the rest going to the manufacturer and handling. £8 is also one of the highest returns on a jersey negotiated by a football club. Ours is more likely to be around £5 profit per jersey. Just to cover our shortfall for the year we will need to sell 2.88 million jereys every season, more than 3 times that of Liverpool. To put that into perpective - we sell around 8000 jerseys a year currently.

Sponsorship - probably the most plausable in terms of revenue but still far fetched. First of all, businesses sponsor things that can be seen, not just by anyone either - their target market. Most Asian businesses operate within Asia and will want to boost or maximise their revenue in Asia. Now the, first of all thet benefit to an Asian business by advertising in Wales/England is not a great buiness move as you are missing your target audience. Secondly, we are on TV a few times a year, nobody is going to pay to place their companys name somewhere than nobody can see.

Perhaps your right mate, the Malaysian Multi billionaire has numerous successes in various businesses has dropped a bollock, perhaps you should give hima bell and quote the stats to him, save him few bob

Tan has had as many sucessful football businesses as I have - none.

Bloody Jack on here, this time of the morning, sister out whoring I expect, I'll say it again MODS why don't you ban this undermining termite, not opinions are they? but destablising crap

You think that the fact QPR cant make an impact on the Asian market when they are in the Prem yet some are expecting us to take '' just 10% '' of Man Utd's Asian market is so far out of touch with reality - is not a valid point?

errr ok

Fair enough, I should have used the word fraction, as apposed to giving an actual figure, that would not have caused the thread to become sidetracked so easily.

Ok well out of interest, what kind of figure ARE you talking about. Because firstly tours is a non starter, an avid Man Utd fan from Asia would probably regard the trip to England and Old Trafford as some sort of footballing pilgrimage. Understadable conidering their position in world football... but do you really think we will get droves of Asians paying thousands to come over for a tour of the CCS?? not likely.

Shirt sales? some quick stats for you. Liverpool are BY FAR the biggest club in terms of shirt sales in Asia, shifting 900,000 a season across the continent. They only make £8 per jersey sold at rrp with the rest going to the manufacturer and handling. £8 is also one of the highest returns on a jersey negotiated by a football club. Ours is more likely to be around £5 profit per jersey. Just to cover our shortfall for the year we will need to sell 2.88 million jereys every season, more than 3 times that of Liverpool. To put that into perpective - we sell around 8000 jerseys a year currently.

Sponsorship - probably the most plausable in terms of revenue but still far fetched. First of all, businesses sponsor things that can be seen, not just by anyone either - their target market. Most Asian businesses operate within Asia and will want to boost or maximise their revenue in Asia. Now the, first of all thet benefit to an Asian business by advertising in Wales/England is not a great buiness move as you are missing your target audience. Secondly, we are on TV a few times a year, nobody is going to pay to place their companys name somewhere than nobody can see.

Perhaps your right mate, the Malaysian Multi billionaire has numerous successes in various businesses has dropped a bollock, perhaps you should give hima bell and quote the stats to him, save him few bob

Tan has had as many sucessful football businesses as I have - none.

No but you didn't have the savvy to buy into Facebook and McDonalds as Tan did either, and that's one of the many reasons I respect his judgement more than yours.

No but you didn't have the savvy to buy into Facebook and McDonalds as Tan did either, and that's one of the many reasons I respect his judgement more than yours.

And where are Facebook and McDonalds in the league?

No but you didn't have the savvy to buy into Facebook and McDonalds as Tan did either, and that's one of the many reasons I respect his judgement more than yours.

And where are Facebook and McDonalds in the league?

No but they were both businesses that Tan saw fit to buy into at the ideal time, perhaps he sees a very bright future for us as he saw when he bought into these businesses.

No but you didn't have the savvy to buy into Facebook and McDonalds as Tan did either, and that's one of the many reasons I respect his judgement more than yours.

And where are Facebook and McDonalds in the league?

No but they were both businesses that Tan saw fit to buy into at the ideal time, perhaps he sees a very bright future for us as he saw when he bought into these businesses.

Even though 99% of football clubs actually lose money heavily if run to be sucessful? I doubt it.

Tan has undoubtedly got a good busines head, therefore it is very likely he has other plans ... as owners of football clubs rarely make a profit. There are many ways to make money from buying a football club that dont involve the success of the team.

Dont be fooled into thinkin Tan making money from us in anyway is related to our success.

Im about to start a new thread as I fear youmay not be alone in the naive thought that Tan want to make us successful.

keep an eye out as ill feel more justified in going more into detail.

Im about to start a new thread as I fear youmay not be alone in the naive thought that Tan want to make us successful.

keep an eye out as ill feel more justified in going more into detail.

I'll wait with baited breath.....

VT as made a success of most of his.franchise's , imagine your having a coffee in Starbucks , run by.VT. and.see a city shirt with Malaysia on it ,on the wall , or a MacD run by VT , giving away tokens to collect to get a free city.shirt . Or advertised all over Facebook again run by VT . City on his tv channel . The oportunities are mind boggling .