About time

MAKING CARDIFF CITY STADIUM HOME
Posted on: Sat 16 Jun 2012
As a club, this summer we are excited to be able to begin work that showcases Cardiff City Stadium as our true home, a real football stadium for next season and beyond that all supporters can appreciate and enjoy. We are glad to be able to finally and distinctively brand our stadium in a way that celebrates of our history, embraces the present and also looks forward to the future.
In order to best facilitate this, in coming weeks the club will initiate a fan consultation process from which a working group of supporters and club representatives will be formed, looking at key areas of future brand development.
Included in this process will be dialogue on:
1. Historical stadium branding
2. Future club crest development
3. Future club kit development
4. Enhancing supporter areas
5. Discussing potential match day events
6. Improving match day atmosphere
During this process ideas and opinions will be canvassed from a wide range of supporters via an extensive online survey, using our existing database. This will include both season ticket holders and non season ticket holders from all areas of the stadium. Discussions on kit and crest developments will be based on existing parameters.
From this survey, working group delegates will be randomly selected from those who would like to constructively and openly talk about each area in depth with club officials. We will also be contacting the Cardiff City Supporters Club and the Supporters Trust concerning the delegates they would like to attend.
The findings of the online survey will then be discussed in length at the initial meeting, helping us to map the way forward. The club can then work on these areas with a view to presenting progress via a second session. Then, after positive plans have been established and agreed, a shortlist of options can then be broadcast and ultimately decided by supporters at appropriate times for each area.
We appreciate that opinions on all matters, including the development of a potential future crest and the kit can be subjective, but by taking the wider view as our base of decision making and by holding an open dialogue we feel that the best results can be delivered.
As a club we want to continue working closely with supporters, a practice that has among other things influenced the UK's most successful football family area and also contributed to progress made in the Canton Stand. This process will help to recognise our past while strengthening our future.