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Possible reason for the rebranding?

Fri Jun 15, 2012 7:21 pm

http://www.berjaya.com/others.html

"Berjaya Corporation Berhad has acquired a 85% stake in DSG Holdings Limited, a holding company with two potable water supply companies and one wastewater company in China:
a) Dragon Spring Water (Linqu) Co. Ltd has a 30-year concession on a BOT basis in Linqu, Shandong Province".

Dragon Spring Water !

I know it might stick in the throat a bit but this could make a lot of sense. Imagine the image of the Red Dragon of Cardiff for this water bottling company. TV and other media exposure and all that, with a prominent logo all the while reinforcing and tying in the two links, Cardiff City and Chinese pure spring water. Ignore the waste water bit. Bottled at source I would guess and I would assume its for the far east rather than supply here.

Could be? Who knows? Wait and see I guess. What do you think?