Cardiff City's 'whimsical' rebrand gamble on red

http://www.bbc.co.uk/sport/0/football/18338444

http://www.bbc.co.uk/sport/0/football/18338444

Don't know about you but I think that Joe Mason's knee on the right hand side of the picture looks abnormally large

http://www.bbc.co.uk/sport/0/football/18338444

I'm not sure that the principle part of the business plan is realiant on shirt sales. It seems more to do with sponsorship deals from China and Malaysia, although admittedly I don't know for sure.

I still want to know if these changes are actually going to bringing the extra cash
My opinion is that it won't but VT knows better for sure
Lets hope hes right!

If I don't see shirt sales increase or we are still losing 1 million a month then I think this was a bad idea to dump us Cardiff fans on our head
But that shouldn't be the case according to VT and TG

I don't think it has much to do with shirt sales. We are tier two football team, do the Jacks sell more shirts in Asia than us ? and they are the premier league's golden child.

I believe there are two potential reasons:

1- Another backer who fancies a dabble in an "English" football league club is in the wings and has said "change to red and I am in"

2- We are genuinely rebranding the club and trying to shed our hooligan image by alienating the old school into giving up. As soon as Millwall, Leeds, West Ham etc understand we are no longer "in the game" their hooligan element won't bother coming to the CCS and we can get back to playing on Saturday afternoon with no paid coppers.

double post

I don't think it has much to do with shirt sales. We are tier two football team, do the Jacks sell more shirts in Asia than us ? and they are the premier league's golden child.

I believe there are two potential reasons:

1- Another backer who fancies a dabble in an "English" football league club is in the wings and has said "change to red and I am in"

2- We are genuinely rebranding the club and trying to shed our hooligan image by alienating the old school into giving up. As soon as Millwall, Leeds, West Ham etc understand we are no longer "in the game" their hooligan element won't bother coming to the CCS and we can get back to playing on Saturday afternoon with no paid coppers.

OH DEAR!!!!!

2- We are genuinely rebranding the club and trying to shed our hooligan image by alienating the old school into giving up. As soon as Millwall, Leeds, West Ham etc understand we are no longer "in the game" their hooligan element won't bother coming to the CCS and we can get back to playing on Saturday afternoon with no paid coppers.

We could play in yellow shirts with pink spots and have a dolphin on our badge but we will always be labelled as hooligan's ..

This coins it nicely:

Seeking to replace fans at the Cardiff City Stadium who feel alienated by the rebrand with Asian fans on the basis of a shirt change is not a strategy I would recommend and seems rather whimsical.