Rebranding

Over the years many many products that we are familiar with have undergone a corporate rebranding.

A rebrand can take on many forms, for example a logo , a colour or a full product name relaunch.

Sometimes a relaunch is undertaken to try and attract a new clientele, for example:

Burberry made the transition from gangland or football casuals to high class celebs such as Kate Moss or more recently Emma Watson.

Skoda undertook a major
Rebrand due to its Czechoslovakian links , and is now a respected vehicle.

Compare the market - originally it didn't stand out from the crowd, but with the Introduction of Alexeksandr, whether you love him or hate him you will always remember the website.

Mcdonalds - introduced salads and healthly eating. They also now provide calorie counts and new look restaurants to give the consumer the perception that they are eating healthy foods.

Would all of these brands have gone through ( and many others like Snickers from Marathon ) is an extensive PR and marketing campaign to highlight the reasoning , rationale and impact on the consumer.

As we are all aware , Cardiff City were unable to carry out the most crucial part (the PR and marketing) of their proposed rebrand due to a fan believing that they were doing what was right.

Were talking about our football club here Joff, a part of our lives, our baby to some, not some bloody Skoda.

But what is the Cardiff City brand, Family club of the year or football hooligans ?

Why will red shirts or dragon change things ?

But what is the Cardiff City brand, Family club of the year or football hooligans ?

Why will red shirts or dragon change things ?

Blue is what I have been brought up with for 40 years of supporting them, the Bluebird is all I really know, I have come to love it and is a major part of my life. But I have already said I was willing to compromise for the good of our club, but that does not mean I have to agree or wont be bullied or attacked by sarcasm.

Hi Annis,

What is your latest estimate on what will be announced tomorrow and when. I am hoping to get across to the stadium tomorrow but don't know any of the times. Hopefully many more will be there to show their support to TG and VT.

Cheers

Moley

Joff, in my opinion you're comparing the wrong aspects of the different brands listed. If we want to go along with the theory of CCFC being purely a commercial comodity, then better comparisons are needed. The calorie counting and salads in McDonalds were not rebranding - they were introductions based on customer demand (in our clubs case, read fan demand - and there was fan demand for no red shirts etc). The same as doing coffees in the ninian stand, standing in the canton, not having goal music at the ground etc. ''What the customer wants..etc''

Now, if someone went in and wanted to change the name of mcdonalds, or change the logo to a dancing chicken, or change the type of food they serve to an extent where burgers, chips etc were not sold - just to suit an Asian market - there would be millions of pissed off customers, and lots of lost revenue.

Joff, in my opinion you're comparing the wrong aspects of the different brands listed. If we want to go along with the theory of CCFC being purely a commercial comodity, then better comparisons are needed. The calorie counting and salads in McDonalds were not rebranding - they were introductions based on customer demand (in our clubs case, read fan demand - and there was fan demand for no red shirts etc). The same as doing coffees in the ninian stand, standing in the canton, not having goal music at the ground etc. ''What the customer wants..etc''

Now, if someone went in and wanted to change the name of mcdonalds, or change the logo to a dancing chicken, or change the type of food they serve to an extent where burgers, chips etc were not sold - just to suit an Asian market - there would be millions of pissed off customers, and lots of lost revenue.

Rebranding doesn't mean selling different products and on the case of City the product would still be the team on the pitch. Therefore the first part of your mcdonalds analogy was ok i.e changing the name or logo but do you really think this would result in pissed off customers and lost revenue? Very doubtful. But the bit about no longer selling burgers or chips would only compare if City were to start playing basketball instead of football. A bit of exaggeration on your part I feel