This rebranding of Cardiff city

I know this is a hot topic at the moment but I would like to say I think this could be a good thing.

What would everyone say if the following was asked to you:-

You have your club as it is with x amount of debt. You have a chance of rebranding the club etc etc and in return your club would be virtually debt free and with money to strength etc?

Opinions????

One thing I would say that may be a positive out of this is that the brainiacs out there would have to create new songs. This might help our stadium atmosphere then as well!!