1 - How many Ambassadors do we have?
2 - How many bought their season tickets in time to be eligible for a second?
3 - How many can we process per hour at the stadium?
4 - What is the capacity of the call centre?
5 - What is the capacity of the e-ticketing service?
We have the answer to all these questions, both e-ticketing and the phone line have a buffer system to prevent overloading i.e. allowing only so many in to talk or be in the online site itself.
Given these five bits of info above, the only conclusion I can come to is there was insufficient testing and preparation.
So don't give me this unprecedented bollocks that ruined my Sunday