Cardiff City showing some marketing progress?

I was in a Clinton cards shop in Brecon earlier which is mainly a Swansea City supporting area, and noticed that Cardiff City's 10/11 calender is in there, I've never known the calender to be in any shops other than the club's, is this Cardiff trying to do their best to market the club more in Wales? Or am I wrong and they've done this before.

Just wondering, just impressive having our calender among Liverpool, Man Untited and Chelsea's.

brecon is a bluebirds town!!!! lol. there are some jacks, but they dont come close to the bluebirds!

The only Jack town is Swansea Town and about 30% of football fans there support their capital city!!

I have bought the calendar for the kids for Christmas for the past couple of years in Clintons in Bridgend as they seem to have them before the club shop.