Wed Mar 11, 2026 8:05 pm
Fri Mar 13, 2026 10:43 am
Caerdydd12 wrote:When you watch the British teams in Europe, they always have the "(team name) foundation" on the back of their shirts, but never do in the domestic leagues?
Just something I've noticed for a while
Fri Mar 13, 2026 11:40 am
to you for that.
Sat Mar 14, 2026 8:50 pm
rontom wrote:Caerdydd12 wrote:When you watch the British teams in Europe, they always have the "(team name) foundation" on the back of their shirts, but never do in the domestic leagues?
Just something I've noticed for a while
Just Googled this.
British teams in European competitions (UEFA) display their club foundation or charity on the back of their shirts to highlight community work, complying with UEFA regulations that permit non-commercial sponsorships in that space. Domestic leagues, like the Premier League, have stricter rules requiring player names or sponsor logos, prohibiting such charity branding
UEFA Regulations: UEFA allows clubs to use the lower back of the shirt for charity or foundation branding to promote social responsibility.
Domestic Rules: The Premier League and English Football League (EFL) have regulations regarding shirt sponsors and player identification, restricting what can be placed on the back of the shirt, usually prioritizing player names or league-approved sponsors.
Visibility & Marketing: European matches offer a high-profile platform for clubs to showcase their community foundations to a global audience.
Charity Focus: Clubs often use this space to promote their charitable arms, such as the Liverpool FC Foundation or Arsenal in the Community, reinforcing their commitment to social causes.