Cardiff City Forum



A forum for all things Cardiff City

The OTTO Family Wealth

Mon Jul 21, 2025 5:15 pm

It has been suggested that Gary Otto is the front man behind the bid for CCFC and that his family are multi billionaires.

Not much digging is really needed but, as its not already been posted, I might as well post this

The Otto Family Empire
Founded by Werner Otto (1921–2011): who launched Otto Group in 1949 as a mail-order business. Today, it’s a massive retail and real-estate empire, owning brands like Crate & Barrel and operating shopping centres through ECE Group and own the following worldwide businesses

https://www.ottogroup.com/en/ueber-uns/konzernfirmen.php

Current family net worth:
Estimated by Forbes at around US $18.4 billion (Otto family)

Notable Family Members
Michael Otto: Werner’s eldest son; led Otto Group for over 25 years. Still a major shareholder alongside his family
Alexander Otto (b. 1967): Michael’s brother, heads ECE Group. Forbes estimates his own net worth around $8 – 12 billion

So How Rich Are They?
The Otto family’s combined assets—in retail, real estate, and global commerce—total around US $18 billion.
Individual members like Michael and Alexander each command fortunes in the single-digit billions.

Gary Otto:
An American descendant of this dynasty, now stepping into football ownership—first with Sutton United, and potentially with Cardiff City

Re: The OTTO Family Wealth

Mon Jul 21, 2025 5:58 pm

Do what is Gary worth? I thought it was around 6 billion

Re: The OTTO Family Wealth

Mon Jul 21, 2025 6:04 pm

Yes Allan. I did see that figure mentioned $6b but as I think others have suggested - the family behind is significantly more wealthy.

Re: The OTTO Family Wealth

Mon Jul 21, 2025 6:56 pm

Paul Keevil wrote:Yes Allan. I did see that figure mentioned $6b but as I think others have suggested - the family behind is significantly more wealthy.



Theres 2 other parties involved apparently ...... so whilst no reason to get carried away with that sort of backing it does mean we can build a long term plan and have the nessasary funds to implement it... I am confident they are the real deal regarding our future.

Re: The OTTO Family Wealth

Mon Jul 21, 2025 7:06 pm

In addition to Michael and Alexander Otto.

They are worth £16billion - so if there is two on top of that then we are really looking forward to some exciting times.

If Tan proceeds with this deal then he can hold his head up high and say that he left the club debt free and sold us to someone who will take us forward.

Re: The OTTO Family Wealth

Mon Jul 21, 2025 7:13 pm

I’m fairly certain this is a different Otto family :lol:

It’s like putting in the Jones family

Re: The OTTO Family Wealth

Mon Jul 21, 2025 7:19 pm

Paul Keevil wrote:In addition to Michael and Alexander Otto.

They are worth £16billion - so if there is two on top of that then we are really looking forward to some exciting times.

If Tan proceeds with this deal then he can hold his head up high and say that he left the club debt free and sold us to someone who will take us forward.



Yes Paul there is two others outside of Gary otto and family who apparently are worth far more than them.... you suspect we will be debt free but unfortunately not in a better playing situation .... interesting times ahead if they get it right at club which I think they will particularly with his knowledge of efl and football in general

Re: The OTTO Family Wealth

Mon Jul 21, 2025 7:21 pm

M4 Exile wrote:I’m fairly certain this is a different Otto family :lol:

It’s like putting in the Jones family


Correct.

The Otto family mentioned in the OP is the German Otto family, no relation as far as I can find to Gary Otto.

Re: The OTTO Family Wealth

Mon Jul 21, 2025 7:25 pm

Roath_Blue wrote:
M4 Exile wrote:I’m fairly certain this is a different Otto family :lol:

It’s like putting in the Jones family


Correct.

The Otto family mentioned in the OP is the German Otto family, no relation as far as I can find to Gary Otto.


Needs to lay off the chatgpt

Re: The OTTO Family Wealth

Mon Jul 21, 2025 7:26 pm

M4 Exile wrote:
Roath_Blue wrote:
M4 Exile wrote:I’m fairly certain this is a different Otto family :lol:

It’s like putting in the Jones family


Correct.

The Otto family mentioned in the OP is the German Otto family, no relation as far as I can find to Gary Otto.


Needs to lay off the chatgpt


I enjoy Paul’s posts and they are in good jest, but the problem with ChatGPT is that it isn’t always correct.

Re: The OTTO Family Wealth

Mon Jul 21, 2025 7:28 pm

Apologies if that was incorrect.

Re: The OTTO Family Wealth

Mon Jul 21, 2025 7:30 pm

Paul Keevil wrote:Apologies if that was incorrect.


Easily done Paul!

Re: The OTTO Family Wealth

Mon Jul 21, 2025 8:02 pm

Roath_Blue wrote:
M4 Exile wrote:I’m fairly certain this is a different Otto family :lol:

It’s like putting in the Jones family


Correct.

The Otto family mentioned in the OP is the German Otto family, no relation as far as I can find to Gary Otto.



Is Gary otto the one fronting the takeover? He's of usa/sa origin! And Sutton utd

Re: The OTTO Family Wealth

Mon Jul 21, 2025 8:10 pm

pembroke allan wrote:
Roath_Blue wrote:
M4 Exile wrote:I’m fairly certain this is a different Otto family :lol:

It’s like putting in the Jones family


Correct.

The Otto family mentioned in the OP is the German Otto family, no relation as far as I can find to Gary Otto.



Is Gary otto the one fronting the takeover? He's of usa/sa origin! And Sutton utd


Allan,

It has been suggested that Gary Otto is the guy fronting it - I don’t know if that’s the case or not, I’m not in contact with anyone who would know unfortunately.

If it is Gary Otto, then the Otto family mentioned in the OP are no relation to Gary Otto and would not be the backers that are the money men involved

Re: The OTTO Family Wealth

Mon Jul 21, 2025 8:34 pm

Roath_Blue wrote:
pembroke allan wrote:
Roath_Blue wrote:
M4 Exile wrote:I’m fairly certain this is a different Otto family :lol:

It’s like putting in the Jones family


Correct.

The Otto family mentioned in the OP is the German Otto family, no relation as far as I can find to Gary Otto.



Is Gary otto the one fronting the takeover? He's of usa/sa origin! And Sutton utd


Allan,

It has been suggested that Gary Otto is the guy fronting it - I don’t know if that’s the case or not, I’m not in contact with anyone who would know unfortunately.

If it is Gary Otto, then the Otto family mentioned in the OP are no relation to Gary Otto and would not be the backers that are the money men involved




Judging by reports and comments he is the front man and I did say there are two other people (usa) backing him and both with more than the $6b his family have.. did read up on Gary otto and failed yo pick up on Paul's error! :laughing6:
Unquestionably there is serious money behind this bid a lot more than other takeovers from what I can remember for an efl club......

Re: The OTTO Family Wealth

Mon Jul 21, 2025 8:56 pm

pembroke allan wrote:
Roath_Blue wrote:
pembroke allan wrote:
Roath_Blue wrote:
M4 Exile wrote:I’m fairly certain this is a different Otto family :lol:

It’s like putting in the Jones family


Correct.

The Otto family mentioned in the OP is the German Otto family, no relation as far as I can find to Gary Otto.



Is Gary otto the one fronting the takeover? He's of usa/sa origin! And Sutton utd


Allan,

It has been suggested that Gary Otto is the guy fronting it - I don’t know if that’s the case or not, I’m not in contact with anyone who would know unfortunately.

If it is Gary Otto, then the Otto family mentioned in the OP are no relation to Gary Otto and would not be the backers that are the money men involved




Judging by reports and comments he is the front man and I did say there are two other people (usa) backing him and both with more than the $6b his family have.. did read up on Gary otto and failed yo pick up on Paul's error! :laughing6:
Unquestionably there is serious money behind this bid a lot more than other takeovers from what I can remember for an efl club......


Absolutely, if the cited 6b plus the wealth of the backers is true, then it would probably make us the richest League One club

Re: The OTTO Family Wealth

Mon Jul 21, 2025 9:13 pm

Roath_Blue wrote:
pembroke allan wrote:
Roath_Blue wrote:
pembroke allan wrote:
Roath_Blue wrote:
M4 Exile wrote:I’m fairly certain this is a different Otto family :lol:

It’s like putting in the Jones family


Correct.

The Otto family mentioned in the OP is the German Otto family, no relation as far as I can find to Gary Otto.



Is Gary otto the one fronting the takeover? He's of usa/sa origin! And Sutton utd


Allan,

It has been suggested that Gary Otto is the guy fronting it - I don’t know if that’s the case or not, I’m not in contact with anyone who would know unfortunately.

If it is Gary Otto, then the Otto family mentioned in the OP are no relation to Gary Otto and would not be the backers that are the money men involved




Judging by reports and comments he is the front man and I did say there are two other people (usa) backing him and both with more than the $6b his family have.. did read up on Gary otto and failed yo pick up on Paul's error! :laughing6:
Unquestionably there is serious money behind this bid a lot more than other takeovers from what I can remember for an efl club......


Absolutely, if the cited 6b plus the wealth of the backers is true, then it would probably make us the richest League One club



Was thinking efl club? But meant can't remember any efl club being taken over with such wealth behind it if Inc the others...... obviously it as to happen 1st then we'll get an idea of what is what and who the other backers are that's if they reveal identify that's not a given either... like say interesting times ahead but exciting with it.
Ps $6b is true of his family

Re: The OTTO Family Wealth

Mon Jul 21, 2025 10:16 pm

pembroke allan wrote:
Roath_Blue wrote:
pembroke allan wrote:
Roath_Blue wrote:
pembroke allan wrote:
Roath_Blue wrote:
M4 Exile wrote:I’m fairly certain this is a different Otto family :lol:

It’s like putting in the Jones family


Correct.

The Otto family mentioned in the OP is the German Otto family, no relation as far as I can find to Gary Otto.



Is Gary otto the one fronting the takeover? He's of usa/sa origin! And Sutton utd


Allan,

It has been suggested that Gary Otto is the guy fronting it - I don’t know if that’s the case or not, I’m not in contact with anyone who would know unfortunately.

If it is Gary Otto, then the Otto family mentioned in the OP are no relation to Gary Otto and would not be the backers that are the money men involved




Judging by reports and comments he is the front man and I did say there are two other people (usa) backing him and both with more than the $6b his family have.. did read up on Gary otto and failed yo pick up on Paul's error! :laughing6:
Unquestionably there is serious money behind this bid a lot more than other takeovers from what I can remember for an efl club......


Absolutely, if the cited 6b plus the wealth of the backers is true, then it would probably make us the richest League One club



Was thinking efl club? But meant can't remember any efl club being taken over with such wealth behind it if Inc the others...... obviously it as to happen 1st then we'll get an idea of what is what and who the other backers are that's if they reveal identify that's not a given either... like say interesting times ahead but exciting with it.
Ps $6b is true of his family


You may be right r.e the EFL club wealth.

I must admit I don’t know enough about the majority of owners.

Re: The OTTO Family Wealth

Tue Jul 22, 2025 7:05 am

So that won t please Ned...he wan t happy with Bale fronting USA backers and now we have Gary Otto fronting USA backers, who was Dalnan fronting....USA aswel. ?

Re: The OTTO Family Wealth

Tue Jul 22, 2025 8:55 am

Bluebird 67 wrote:So that won t please Ned...he wan t happy with Bale fronting USA backers and now we have Gary Otto fronting USA backers, who was Dalnan fronting....USA aswel. ?


As per lot of posters you didn't understand neds point ... bales consortium may be a typical usa takeover! Bale will have no say in way the consortium operates hes just a poster boy.....I'm with ned on his viewpoint and going on what's reported about poor offer he as a point ..... Gary otto and friends may be American but otto as history of doing right thing for football club (SUTTON) and is better choice to take city forward... other group no idea as know nothing about them...
And absolutely no need to take dig at ned it's childish