' Swansea City get a New name / for a seven figure fee '

Swansea's Liberty Stadium renamed as 10-year deal signed



The 20,520-seater venue opened in 2005

The home of Swansea City and the Ospreys will no longer be called the Liberty Stadium



Tuesday 10th August 2021


The Liberty Stadium has been renamed the Swansea.com Stadium.

A 10-year agreement - which will earn Swansea City a guaranteed seven-figure sum over the next decade - has been signed, meaning Liberty Properties plc no longer hold the naming rights to the venue.


It comes after the club received approaches from gambling and cryptocurrency sectors.

Having already proven their desire to adopt a more local focus by featuring Swansea University's logo on their shirts, it was seen fit for the stadium to be named after a company from the city itself.



“I am delighted that we, as a club, are able to announce this naming rights deal for the stadium,” said Swansea City chief executive Julian Winter.

“I am proud of the work we have done as a club when it comes to focusing on our local area and community.

“This football club prides itself on its place at the heart of the community it represents, and adding to our portfolio of local business sponsors and partners is another indicator of our commitment to our city.

“We welcome Swansea.com as our new naming rights partner, and we look forward to a successful period – on and off the pitch – over the next 10 years.”

Trading company Swansea.com featured as the main sponsor on the Swans' kits between 2007 and 2009, with Roberto Martinez's side gaining promotion from League One in the first year of the deal.


“From a commercial point of view the main focus has been to drive the commercial longevity of the business and financially future proof the football club,” said Swansea City’s head of commercial Rebecca Edwards-Symmons.

“A key part of that has been to find a stadium naming rights partner whose values match our own, and a deal that represents a significant commitment and financial boost to the club following what has been a difficult time at all levels of the game amidst the ongoing coronavirus pandemic.

“That we have been able to reach agreement with a Swansea-based company makes total sense for us as a football club, and aligns with our desire to accentuate the links we already have with numerous businesses and partners within our city and surrounding area.

“We look forward to what we hope will be a successful future with Swansea City playing at the Swansea.com Stadium.”

The 20,520-seater venue opened in 2005 and has hosted a range of sporting fixtures and music events.

Swansea play their first home game of the 2021/22 campaign against Sheffield United on Saturday night. It will be the first contest of the Russell Martin era to be hosted in the city.

Ospreys CEO Nick Garcia added: “Competing in the United Rugby Championship and the Champions Cup takes the Ospreys and our supporters around the world, with matches in seven countries across two hemispheres.

"However, nothing makes us happier than hosting global rugby supporters and clubs, where they can meet our supporters and partners at our home in Swansea. Swansea.com is a great brand that aligns with our roots and will be familiar to many of our supporters.

"We’re delighted to have them as the new title partner of the stadium and look forward to working with them to build the best rugby matchday experience across the two competitions.”

Wonder where the £££ will go. Mmmm

Wonder where the £££ will go. Mmmm

Already gone , it has been converted into dollars and is now winging it way to the USA (Allegedly)

Wonder where the £££ will go. Mmmm

Already gone , it has been converted into dollars and is now winging it way to the USA (Allegedly)

They have also signed a lease agreement to rent the pitch in June and July to the Vetch Caravan club.

The report says 'a seven figure sum paid over a decade'.

I assume that translates into £1m over 10 years or £100,000 per annum.

Whilst all donations are welcome £100,000 per season is not exactly life changing in football terms.

suppose its better than not having anything which seems to have been the case with Liberty for a few years...

although id hate our ground to be called the Cardiff dot com stadium.... i keep on hoping someone local will start a business called Ninian airways / insurance etc and buy the naming rights...

Wonder where the £££ will go. Mmmm

Already gone , it has been converted into dollars and is now winging it way to the USA (Allegedly)

What's not in article is one of the swans directors or similar is on the books of the sponsors .com!

Wonder where the £££ will go. Mmmm

Already gone , it has been converted into dollars and is now winging it way to the USA (Allegedly)

What's not in article is one of the swans directors or similar is on the books of the sponsors .com!

its the one that was h@@@ing Nathan Dyers wife a few years back....

How come Cardiff not ever had a stadium name.

How come Cardiff not ever had a stadium name.

its called the Cardiff City Stadium. and the old one was called Ninian Park..

How come Cardiff not ever had a stadium name.

in all seriousness would you want it .....?

could end up with ....the select car leasing stadium..Reading
or my favourire ...The Tony Macaroni Arena .nicknamed..spaghettihad

How come Cardiff not ever had a stadium name.

in all seriousness would you want it .....?

could end up with ....the select car leasing stadium..Reading
or my favourire ...The Tony Macaroni Arena .nicknamed..spaghettihad

Or as Accrington have named their stadium: The Wham Stadium.

How come Cardiff not ever had a stadium name.

its called the Cardiff City Stadium. and the old one was called Ninian Park..

In fairness to the poster I think he meant why haven't Cardiff City had a stadium sponsor?

How come Cardiff not ever had a stadium name.

its called the Cardiff City Stadium. and the old one was called Ninian Park..

In fairness to the poster I think he meant why haven't Cardiff City had a stadium sponsor?

Isn’t it something to do with Sam Hammam being due a percentage of the naming rights? Something like 70%?

Wonder where the £££ will go. Mmmm

New Cadillac's maybe?

How come Cardiff not ever had a stadium name.

its called the Cardiff City Stadium. and the old one was called Ninian Park..

In fairness to the poster I think he meant why haven't Cardiff City had a stadium sponsor?

yep..its why my very next post started with... in all seriousness....

It was originally to be a copy of our own shirt sponsorship but 'Visit Swansea' just didn't have the same appeal...

It was originally to be a copy of our own shirt sponsorship but 'Visit Swansea' just didn't have the same appeal...

Chris think they should call it the fall asleep stadium? Sat 78% possession lost... tonight 78% at halftime 3 on target where the fck are they playing on their on halfway line? Enough to make fans fall asleep....

It was originally to be a copy of our own shirt sponsorship but 'Visit Swansea' just didn't have the same appeal...

Chris think they should call it the fall asleep stadium? Sat 78% possession lost... tonight 78% at halftime 3 on target where the fck are they playing on their on halfway line? Enough to make fans fall asleep....

Yours must have been in coma
Meanwhile for your game
Home 59% Away41%
Shots
Home 11 Away14
Shots on Target
Home 3 Away 6
Corners
Home 5 Away 7
Fouls
Home 13 Away 11

How come Cardiff not ever had a stadium name.

in all seriousness would you want it .....?

could end up with ....the select car leasing stadium..Reading
or my favourire ...The Tony Macaroni Arena .nicknamed..spaghettihad

No love for Birmingham’s name? The Trillion Trophy Stadium

It was originally to be a copy of our own shirt sponsorship but 'Visit Swansea' just didn't have the same appeal...

Chris think they should call it the fall asleep stadium? Sat 78% possession lost... tonight 78% at halftime 3 on target where the fck are they playing on their on halfway line? Enough to make fans fall asleep....

Yours must have been in coma
Meanwhile for your game
Home 59% Away41%
Shots
Home 11 Away14
Shots on Target
Home 3 Away 6
Corners
Home 5 Away 7
Fouls
Home 13 Away 11

Wondered when you would appear? At least we dont have 80% possession and lose like Saturday....
Anyway have a nice day

It was originally to be a copy of our own shirt sponsorship but 'Visit Swansea' just didn't have the same appeal...

Chris think they should call it the fall asleep stadium? Sat 78% possession lost... tonight 78% at halftime 3 on target where the fck are they playing on their on halfway line? Enough to make fans fall asleep....

Yours must have been in coma
Meanwhile for your game
Home 59% Away41%
Shots
Home 11 Away14
Shots on Target
Home 3 Away 6
Corners
Home 5 Away 7
Fouls
Home 13 Away 11

Who woke you up, Gunny...?

Oh, hang on; your club got feck all to boast about of late on another club's Forum, have they...?

Smacks of desperation there, fella...

It was originally to be a copy of our own shirt sponsorship but 'Visit Swansea' just didn't have the same appeal...

Chris think they should call it the fall asleep stadium? Sat 78% possession lost... tonight 78% at halftime 3 on target where the fck are they playing on their on halfway line? Enough to make fans fall asleep....

Yours must have been in coma
Meanwhile for your game
Home 59% Away41%
Shots
Home 11 Away14
Shots on Target
Home 3 Away 6
Corners
Home 5 Away 7
Fouls
Home 13 Away 11

Who woke you up, Gunny...?

Oh, hang on; your club got feck all to boast about of late on another club's Forum, have they...?

Smacks of desperation there, fella...

Just a bit ...we already know we dont have more than 40% possession in a game..... but we score from what possession we have last season was 4th top scorers season before think it was 2nd... rather see crap games with goals than see team have 80% possession mostly doing nothing with it.... but not bothered by his comebacks same MO every time..
Ps if havent painted recently should be called the rust bucket stadium...

How come Cardiff not ever had a stadium name.

in all seriousness would you want it .....?

could end up with ....the select car leasing stadium..Reading
or my favourire ...The Tony Macaroni Arena .nicknamed..spaghettihad

No love for Birmingham’s name? The Trillion Trophy Stadium

embarrassing doesnt begin to describe it....

Swansea's Liberty Stadium renamed as 10-year deal signed



The 20,520-seater venue opened in 2005

The home of Swansea City and the Ospreys will no longer be called the Liberty Stadium



Tuesday 10th August 2021


The Liberty Stadium has been renamed the Swansea.com Stadium.

A 10-year agreement - which will earn Swansea City a guaranteed seven-figure sum over the next decade - has been signed, meaning Liberty Properties plc no longer hold the naming rights to the venue.


It comes after the club received approaches from gambling and cryptocurrency sectors.

Having already proven their desire to adopt a more local focus by featuring Swansea University's logo on their shirts, it was seen fit for the stadium to be named after a company from the city itself.



“I am delighted that we, as a club, are able to announce this naming rights deal for the stadium,” said Swansea City chief executive Julian Winter.

“I am proud of the work we have done as a club when it comes to focusing on our local area and community.

“This football club prides itself on its place at the heart of the community it represents, and adding to our portfolio of local business sponsors and partners is another indicator of our commitment to our city.

“We welcome Swansea.com as our new naming rights partner, and we look forward to a successful period – on and off the pitch – over the next 10 years.”

Trading company Swansea.com featured as the main sponsor on the Swans' kits between 2007 and 2009, with Roberto Martinez's side gaining promotion from League One in the first year of the deal.


“From a commercial point of view the main focus has been to drive the commercial longevity of the business and financially future proof the football club,” said Swansea City’s head of commercial Rebecca Edwards-Symmons.

“A key part of that has been to find a stadium naming rights partner whose values match our own, and a deal that represents a significant commitment and financial boost to the club following what has been a difficult time at all levels of the game amidst the ongoing coronavirus pandemic.

“That we have been able to reach agreement with a Swansea-based company makes total sense for us as a football club, and aligns with our desire to accentuate the links we already have with numerous businesses and partners within our city and surrounding area.

“We look forward to what we hope will be a successful future with Swansea City playing at the Swansea.com Stadium.”

The 20,520-seater venue opened in 2005 and has hosted a range of sporting fixtures and music events.

Swansea play their first home game of the 2021/22 campaign against Sheffield United on Saturday night. It will be the first contest of the Russell Martin era to be hosted in the city.

Ospreys CEO Nick Garcia added: “Competing in the United Rugby Championship and the Champions Cup takes the Ospreys and our supporters around the world, with matches in seven countries across two hemispheres.

"However, nothing makes us happier than hosting global rugby supporters and clubs, where they can meet our supporters and partners at our home in Swansea. Swansea.com is a great brand that aligns with our roots and will be familiar to many of our supporters.

"We’re delighted to have them as the new title partner of the stadium and look forward to working with them to build the best rugby matchday experience across the two competitions.”

"The rented Rusty Council Stadium"

Swansea. compost.

Swansea's Liberty Stadium renamed as 10-year deal signed



The 20,520-seater venue opened in 2005

The home of Swansea City and the Ospreys will no longer be called the Liberty Stadium



Tuesday 10th August 2021


The Liberty Stadium has been renamed the Swansea.com Stadium.

A 10-year agreement - which will earn Swansea City a guaranteed seven-figure sum over the next decade - has been signed, meaning Liberty Properties plc no longer hold the naming rights to the venue.


It comes after the club received approaches from gambling and cryptocurrency sectors.

Having already proven their desire to adopt a more local focus by featuring Swansea University's logo on their shirts, it was seen fit for the stadium to be named after a company from the city itself.



“I am delighted that we, as a club, are able to announce this naming rights deal for the stadium,” said Swansea City chief executive Julian Winter.

“I am proud of the work we have done as a club when it comes to focusing on our local area and community.

“This football club prides itself on its place at the heart of the community it represents, and adding to our portfolio of local business sponsors and partners is another indicator of our commitment to our city.

“We welcome Swansea.com as our new naming rights partner, and we look forward to a successful period – on and off the pitch – over the next 10 years.”

Trading company Swansea.com featured as the main sponsor on the Swans' kits between 2007 and 2009, with Roberto Martinez's side gaining promotion from League One in the first year of the deal.


“From a commercial point of view the main focus has been to drive the commercial longevity of the business and financially future proof the football club,” said Swansea City’s head of commercial Rebecca Edwards-Symmons.

“A key part of that has been to find a stadium naming rights partner whose values match our own, and a deal that represents a significant commitment and financial boost to the club following what has been a difficult time at all levels of the game amidst the ongoing coronavirus pandemic.

“That we have been able to reach agreement with a Swansea-based company makes total sense for us as a football club, and aligns with our desire to accentuate the links we already have with numerous businesses and partners within our city and surrounding area.

“We look forward to what we hope will be a successful future with Swansea City playing at the Swansea.com Stadium.”

The 20,520-seater venue opened in 2005 and has hosted a range of sporting fixtures and music events.

Swansea play their first home game of the 2021/22 campaign against Sheffield United on Saturday night. It will be the first contest of the Russell Martin era to be hosted in the city.

Ospreys CEO Nick Garcia added: “Competing in the United Rugby Championship and the Champions Cup takes the Ospreys and our supporters around the world, with matches in seven countries across two hemispheres.

"However, nothing makes us happier than hosting global rugby supporters and clubs, where they can meet our supporters and partners at our home in Swansea. Swansea.com is a great brand that aligns with our roots and will be familiar to many of our supporters.

"We’re delighted to have them as the new title partner of the stadium and look forward to working with them to build the best rugby matchday experience across the two competitions.”

"The rented Rusty Council Stadium"

The Rusty Wreck