Meeting with CEO Ken Choo and Philip Jenkins

Trust chairman Keith Morgan held a lengthy and positive meeting recently with Cardiff City’s chief executive, Ken Choo and finance director, Philip Jenkins.


The meeting covered a range of issues including the Fan Engagement Index, which recently rated Cardiff City as low as 81st out of the 91 clubs in season 2019-20.


The Trust questions the rating given to the club in the index in terms of fan engagement as being unfairly low and we are aware that officials are working on other areas of concern, such as transparency.


We’re pleased to report that the club has already discussed at board level a tribute to the late great Peter Whittingham and an announcement on this will be made closer to the time when the ground opens to fans


Among other items discussed was the future season ticket process for the 2021-22 season. We were made aware in terms of timescale and pricing nothing can yet be finalised but the Trust will have a leading role as and when ticket allocations for a return to live games can be discussed.



In addition, Keith Morgan discussed a possible Cardiff City mural in the bay by the artist, Yusuf Ismail. The club made it clear it was keen to reach out to the BAME community that lives close to the stadium.

The club and the trust want more BAME community people in the Cardiff City Stadium, give them free tickets.



The Trust also has plans to set up a fans’ food bank at the Trust office, once supporters are allowed back into the Cardiff City Stadium.

We’re pleased that the club is working with us for fans and we’ll keep members informed about updates on the above issues and any others that crop up."

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Are you serious?
Positive meeting recently with Cardiff City’s chief executive, Ken Choo and finance director, Philip Jenkins.

All the trust can talk about is getting more Bame community in our ground, which has been done year after year, free tickets everything has been tried before and food banks which our council should be doing way more for the people.

How about how badly our club is run and the plans for the future and where are the accounts?


Just checked Companies House and they are still not filed, so presumably the transfer embargo is still in place?

Are you serious?
Positive meeting recently with Cardiff City’s chief executive, Ken Choo and finance director, Philip Jenkins.

All the trust can talk about is getting more Bame community in our ground, which has been done year after year, free tickets everything has been tried before and food banks which our council should be doing way more for the people.

How about how badly our club is run and the plans for the future and where are the accounts?


Just checked Companies House and they are still not filed, so presumably the transfer embargo is still in place?

Agree with you. The Trust has a meeting with the CEO and Finance DIrector and all they discuss is free tickets for bame people, who have no interest in the club, and free food. Let's hope the free food is for all fans attending and not the selective few the Trust want to give it to.
How about looking after the loyal supporters who have attended for years, travel long distances to get to the CCS, and pay full price to enter, with no free food thrown in.

Is the Trust supposed to represent the fans or is it just an ego trip or on a political agenda for it's few elite members?

No problem with Trust and club reporting back on work being done to attract BAME fans and other matters. All good and welcome stuff.

However, for them not to mention where we are against the Transfer Embargo is a glaring omission. We hear all about possible transfers but unless that embargo is removed everything discussed on transfer matters is pointless.

No problem with Trust and club reporting back on work being done to attract BAME fans and other matters. All good and welcome stuff.

However, for them not to mention where we are against the Transfer Embargo is a glaring omission. We hear all about possible transfers but unless that embargo is removed everything discussed on transfer matters is pointless.

Free agents dont come into embargo as no fee involved I believe.. so unless we want pay fee it wont effect us but by same token there are lots championship clubs in similar position of not filing returns as there was supposed to be a moratorium on producing them on time clubs given extra time due to pandemic but efl being pedantic about it..

No problem with Trust and club reporting back on work being done to attract BAME fans and other matters. All good and welcome stuff.

However, for them not to mention where we are against the Transfer Embargo is a glaring omission. We hear all about possible transfers but unless that embargo is removed everything discussed on transfer matters is pointless.

club have until end of May to file accounts and the window doesnt open until June

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Are you serious?
Positive meeting recently with Cardiff City’s chief executive, Ken Choo and finance director, Philip Jenkins.

All the trust can talk about is getting more Bame community in our ground, which has been done year after year, free tickets everything has been tried before and food banks which our council should be doing way more for the people.

How about how badly our club is run and the plans for the future and where are the accounts?


Just checked Companies House and they are still not filed, so presumably the transfer embargo is still in place?

Agree with you. The Trust has a meeting with the CEO and Finance DIrector and all they discuss is free tickets for bame people, who have no interest in the club, and free food. Let's hope the free food is for all fans attending and not the selective few the Trust want to give it to.
How about looking after the loyal supporters who have attended for years, travel long distances to get to the CCS, and pay full price to enter, with no free food thrown in.

Is the Trust supposed to represent the fans or is it just an ego trip or on a political agenda for it's few elite members?

"No free food thrown in" are you serious?? Do you understand the idea of a food bank? Its for people who have no means to eat, not for fans, who are paying money to watch a sport! If you are struggling to eat or feed your children, then spending money on watching sport imho,doesnt even enter your head?
We have some of the best ticket prices in the division, yet we deserve more? Penny & biscuit springs to mind!

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

It is not nonsense.

Historically BAME have been subjected to abuse at football grounds and it's up to supporters and clubs to demonstrate that all are welcome at the ground and any such problems are in the past.

Unfortunately, there is still a lot of racist language (if not direct racism) used at grounds that would make parts of our community feel uncomfortable being amongst it.

I personally had to butt in to a load of idiots at the Man City ground singing about their "rag head" owners with a couple of Asian Cardiff fans just 3 rows behind them. So whilst the days of "monkey chants" appears to be, thankfully, over, we still have a lot of work to do to ensure all parts of our community feel comfortable in taking their kids to the ground.

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Why pay for a radio spot? Why pay to advertise on the side of busses? Why pay for billboards?
This is hardly the first case of paying money to attract new fans.

No problem with Trust and club reporting back on work being done to attract BAME fans and other matters. All good and welcome stuff.

However, for them not to mention where we are against the Transfer Embargo is a glaring omission. We hear all about possible transfers but unless that embargo is removed everything discussed on transfer matters is pointless.

It is apparent the Trust is not being looped into any serious business discussions by the club.

The Trust gets a token meeting on topics related to community outreach.

Side note: what percentage of the club does the trust own?

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Didnt realise trying to attract new fans was "nonsense" what a statement to make, I wasnt a "Supporter" until my dad(rip) took me, it was an introduction from him, not me suddenly deciding I wanted to be a supporter, the rest is history of course,as I got the bug, but the club is reaching out to possible future supporters, and for me, thats a good thing.

If the Trust is concerned with transparency then could we have an answer to Sven's theory (which I believe has legs) that the supposed £3m life support given to the club actually came from the parachute payments rather than directly from VT's personal pocket?

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Didnt realise trying to attract new fans was "nonsense" what a statement to make, I wasnt a "Supporter" until my dad(rip) took me, it was an introduction from him, not me suddenly deciding I wanted to be a supporter, the rest is history of course,as I got the bug, but the club is reaching out to possible future supporters, and for me, thats a good thing.

Paul, you are, of course, correct and people become supporters (of any club) for varying reasons...

For me, I went to one of the near promotion games back in the late 60's and couldn't see over the old Enclosure wall under the Grandstand but it was night game and I loved the atmosphere. I was hooked from that moment...

I think we have a pretty diverse crowd as it stands and I have never personally heard anyone abused on race, creed or colour grounds in my time there, so actively 'looking' for BAME people attend games seems a little political rather than based on any real information

Of course, I may be wrong but my own experiences of engaging with BAME communities in the past has shown that if they want to do something, they will, the same as the rest of us; they cannot/should not be (proverbially) Press Ganged...

As for the meeting, I think any 'fan' engagement with the Board/Owner is to be welcomed and I am sure the agenda was sorted before they met. I have a huge respect for Keith Morgan as an individual but no so the 'Trust', who I have always maintained is only representative of its paid up members and not the vast majority of supporters

Clearly, there are unanswered questions but only be positive engagement will they ever (if at all) answered

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Didnt realise trying to attract new fans was "nonsense" what a statement to make, I wasnt a "Supporter" until my dad(rip) took me, it was an introduction from him, not me suddenly deciding I wanted to be a supporter, the rest is history of course,as I got the bug, but the club is reaching out to possible future supporters, and for me, thats a good thing.

I'm all for attracting new support don't get me wrong. Every club thrives on a healthy fanbase. Point I was trying to make is, why would commissioning a mural attract new fans?

"Wow! Look at that lovely mural. Let's go watch Cardiff City ASAP."

I didn't say attracting new fans was Nonsense either.

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Didnt realise trying to attract new fans was "nonsense" what a statement to make, I wasnt a "Supporter" until my dad(rip) took me, it was an introduction from him, not me suddenly deciding I wanted to be a supporter, the rest is history of course,as I got the bug, but the club is reaching out to possible future supporters, and for me, thats a good thing.

I'm all for attracting new support don't get me wrong. Every club thrives on a healthy fanbase. Point I was trying to make is, why would commissioning a mural attract new fans?

"Wow! Look at that lovely mural. Let's go watch Cardiff City ASAP."

I didn't say attracting new fans was Nonsense either.

Why would paying for a billboard attract new fans? Or having Morrison’s face on the side of a bus? It’s no different, it’s just another form of advertising. You think someone sees and add for Coke and says “Wow. Look at that ad. Let’s go drink a Coke ASAP”.

I think it’s great personally, it’s much nicer looking and got more character than a regular ad slapped on a billboard on a roundabout. And considering how many years it will presumably be there for, probably much cheaper than renting busses, TV spots, billboards, etc.

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Didnt realise trying to attract new fans was "nonsense" what a statement to make, I wasnt a "Supporter" until my dad(rip) took me, it was an introduction from him, not me suddenly deciding I wanted to be a supporter, the rest is history of course,as I got the bug, but the club is reaching out to possible future supporters, and for me, thats a good thing.

I'm all for attracting new support don't get me wrong. Every club thrives on a healthy fanbase. Point I was trying to make is, why would commissioning a mural attract new fans?

"Wow! Look at that lovely mural. Let's go watch Cardiff City ASAP."

I didn't say attracting new fans was Nonsense either.

Why would paying for a billboard attract new fans? Or having Morrison’s face on the side of a bus? It’s no different, it’s just another form of advertising. You think someone sees and add for Coke and says “Wow. Look at that ad. Let’s go drink a Coke ASAP”.

I think it’s great personally, it’s much nicer looking and got more character than a regular ad slapped on a billboard on a roundabout. And considering how many years it will presumably be there for, probably much cheaper than renting busses, TV spots, billboards, etc.

Fair one. Good points.

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Didnt realise trying to attract new fans was "nonsense" what a statement to make, I wasnt a "Supporter" until my dad(rip) took me, it was an introduction from him, not me suddenly deciding I wanted to be a supporter, the rest is history of course,as I got the bug, but the club is reaching out to possible future supporters, and for me, thats a good thing.

I'm all for attracting new support don't get me wrong. Every club thrives on a healthy fanbase. Point I was trying to make is, why would commissioning a mural attract new fans?

"Wow! Look at that lovely mural. Let's go watch Cardiff City ASAP."

I didn't say attracting new fans was Nonsense either.

Why would paying for a billboard attract new fans? Or having Morrison’s face on the side of a bus? It’s no different, it’s just another form of advertising. You think someone sees and add for Coke and says “Wow. Look at that ad. Let’s go drink a Coke ASAP”.

I think it’s great personally, it’s much nicer looking and got more character than a regular ad slapped on a billboard on a roundabout. And considering how many years it will presumably be there for, probably much cheaper than renting busses, TV spots, billboards, etc.

Fair one. Good points.

But you did say "all this inclusivity is nonsense " they are trying to attract fans from ALL walks of life.

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Didnt realise trying to attract new fans was "nonsense" what a statement to make, I wasnt a "Supporter" until my dad(rip) took me, it was an introduction from him, not me suddenly deciding I wanted to be a supporter, the rest is history of course,as I got the bug, but the club is reaching out to possible future supporters, and for me, thats a good thing.

I'm all for attracting new support don't get me wrong. Every club thrives on a healthy fanbase. Point I was trying to make is, why would commissioning a mural attract new fans?

"Wow! Look at that lovely mural. Let's go watch Cardiff City ASAP."

I didn't say attracting new fans was Nonsense either.

Why would paying for a billboard attract new fans? Or having Morrison’s face on the side of a bus? It’s no different, it’s just another form of advertising. You think someone sees and add for Coke and says “Wow. Look at that ad. Let’s go drink a Coke ASAP”.

I think it’s great personally, it’s much nicer looking and got more character than a regular ad slapped on a billboard on a roundabout. And considering how many years it will presumably be there for, probably much cheaper than renting busses, TV spots, billboards, etc.

Fair one. Good points.

But you did say "all this inclusivity is nonsense " they are trying to attract fans from ALL walks of life.

The point I'm trying to get over (obviously poorly) is I don't think CCFC has ever been anything but inclusive. Yet now it seems we are specifically attempting to attract BAME potential fans.

Fellow fans we attend with are fully inclusive without the need to be seen to be.

It's a nonsense to say as a club we haven't been.

Hope that makes sense.

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Didnt realise trying to attract new fans was "nonsense" what a statement to make, I wasnt a "Supporter" until my dad(rip) took me, it was an introduction from him, not me suddenly deciding I wanted to be a supporter, the rest is history of course,as I got the bug, but the club is reaching out to possible future supporters, and for me, thats a good thing.

I'm all for attracting new support don't get me wrong. Every club thrives on a healthy fanbase. Point I was trying to make is, why would commissioning a mural attract new fans?

"Wow! Look at that lovely mural. Let's go watch Cardiff City ASAP."

I didn't say attracting new fans was Nonsense either.

Why would paying for a billboard attract new fans? Or having Morrison’s face on the side of a bus? It’s no different, it’s just another form of advertising. You think someone sees and add for Coke and says “Wow. Look at that ad. Let’s go drink a Coke ASAP”.

I think it’s great personally, it’s much nicer looking and got more character than a regular ad slapped on a billboard on a roundabout. And considering how many years it will presumably be there for, probably much cheaper than renting busses, TV spots, billboards, etc.

Fair one. Good points.

But you did say "all this inclusivity is nonsense " they are trying to attract fans from ALL walks of life.

The point I'm trying to get over (obviously poorly) is I don't think CCFC has ever been anything but inclusive. Yet now it seems we are specifically attempting to attract BAME potential fans.

Fellow fans we attend with are fully inclusive without the need to be seen to be.

It's a nonsense to say as a club we haven't been.

Hope that makes sense.

I think Cardiff as a place and Cardiff City are both very welcoming to all races. However in 2001, 9% of the population of Cardiff was BAME, I imagine in the last 20 years that’s increased. It’s only anecdotal but I don’t think in the past few years I’ve noticed the crowds being 10%-15% BAME. Lack of inclusivity isn’t necessarily the reasoning for this but I imagine the club have identified a significant proportion of the city’s population that don’t follow football/go to games. A more targeted approach instead of a general one could be seen as more beneficial as I imagine amongst the White population a significantly bigger chunk support Cardiff and go to games.

Sorry but giving BAME people free tickets is a disgrace to every Cardiff fans currently hoping to return. Why give special treatment to the BAME community rather than every other Cardiff fan who will have to pay for tickets.

Another topic I want the club to address is that I want Peter Whittingham to have a statue for the fans to look at every time they turn up to the stadium because Whitts was the ultimate bluebird he was the greatest in our generation. He deserves to be given a statue of some sorts. Its ok having a Whittingham tribute in the board room but he was loved by fans and we want fans to be reminded of just how great our beloved bluebird still is today.

Other topics i want discussed is what i said previously on this forum and have iconic bluebirds pictures/banners around the stadium outside and inside. Dont have to be huge banners just replace the sponsors from inside with the great moments at the club like the Carling Cup Final, the 1927 Cup win, the win against Man City in our 1st Premier League game in 50 years and so on. These can be seen by fans inside the stadium wrapped around the stadium. As for sponsors of course they are still huge so why not have them shown on the big TV's.

I do have other topics who potentially no one has talked about yet but i dont want to bore anyone to death.

Sorry but giving BAME people free tickets is a disgrace to every Cardiff fans currently hoping to return. Why give special treatment to the BAME community rather than every other Cardiff fan who will have to pay for tickets.

Another topic I want the club to address is that I want Peter Whittingham to have a statue for the fans to look at every time they turn up to the stadium because Whitts was the ultimate bluebird he was the greatest in our generation. He deserves to be given a statue of some sorts. Its ok having a Whittingham tribute in the board room but he was loved by fans and we want fans to be reminded of just how great our beloved bluebird still is today.

Other topics i want discussed is what i said previously on this forum and have iconic bluebirds pictures/banners around the stadium outside and inside. Dont have to be huge banners just replace the sponsors from inside with the great moments at the club like the Carling Cup Final, the 1927 Cup win, the win against Man City in our 1st Premier League game in 50 years and so on. These can be seen by fans inside the stadium wrapped around the stadium. As for sponsors of course they are still huge so why not have them shown on the big TV's.

I do have other topics who potentially no one has talked about yet but i dont want to bore anyone to death.

Calm down pal. Free tickets get handed out constantly. Schools, businesses, local clubs, children’s football teams, people in the military/NHS/Police, sponsors, promotional offers, season ticket holders usually get free tickets for friends.

Would Whitts have wanted a statue? He would score some of the best goals I’ve ever seen and barely smile when celebrating. I’m sure his family are a better judge of character and it will be discussed with them but to me Whitts never seemed like the player who would want a statue of himself put up.

You want to remove the advertisements in place of images from our past? Okay. How do we fund the ludicrous transfers and ideas you always propose? The advertisements aren’t there to look pretty, they’re there to generate income.

How about doing something for season ticket holders who pay up front year after year ,and buy there tickets early when the club has asked for help ,I'm all for attracting new supporters ,we have had plenty of bame players over the years so I don't see there is s problem in showing diversity not do we have a problem in the ground of people being racist, when was the last time the club showed there real appreciation to season ticket holders ,I've struggled to buy a season ticket the last few years so as for giving free tickets out just because your bame I don't agree, if you want to come buy your own ticket

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Didnt realise trying to attract new fans was "nonsense" what a statement to make, I wasnt a "Supporter" until my dad(rip) took me, it was an introduction from him, not me suddenly deciding I wanted to be a supporter, the rest is history of course,as I got the bug, but the club is reaching out to possible future supporters, and for me, thats a good thing.

Paul, you are, of course, correct and people become supporters (of any club) for varying reasons...

For me, I went to one of the near promotion games back in the late 60's and couldn't see over the old Enclosure wall under the Grandstand but it was night game and I loved the atmosphere. I was hooked from that moment...

I think we have a pretty diverse crowd as it stands and I have never personally heard anyone abused on race, creed or colour grounds in my time there, so actively 'looking' for BAME people attend games seems a little political rather than based on any real information

Of course, I may be wrong but my own experiences of engaging with BAME communities in the past has shown that if they want to do something, they will, the same as the rest of us; they cannot/should not be (proverbially) Press Ganged...

As for the meeting, I think any 'fan' engagement with the Board/Owner is to be welcomed and I am sure the agenda was sorted before they met. I have a huge respect for Keith Morgan as an individual but no so the 'Trust', who I have always maintained is only representative of its paid up members and not the vast majority of supporters

Clearly, there are unanswered questions but only be positive engagement will they ever (if at all) answered

Just a couple of polite points. Firstly I think it's clear from looking around the stadium on matchdays the ethnic communities of Cardiff are underrepresented in our attendances. If we accept that is the case then we should be investigating the reasons for this and use the findings to encourage fans from ethnic backgrounds to attend games and make them feel a part of the Cardiff City community via a range of initiatives. I think this can be done without any type of feeling of press-ganging.
Done well we could easily add another thousand or so to our crowd.
Equally, I think we should look at a range of initiatives to attract more women to our stadium on matchday.

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

Didnt realise trying to attract new fans was "nonsense" what a statement to make, I wasnt a "Supporter" until my dad(rip) took me, it was an introduction from him, not me suddenly deciding I wanted to be a supporter, the rest is history of course,as I got the bug, but the club is reaching out to possible future supporters, and for me, thats a good thing.

Paul, you are, of course, correct and people become supporters (of any club) for varying reasons...

For me, I went to one of the near promotion games back in the late 60's and couldn't see over the old Enclosure wall under the Grandstand but it was night game and I loved the atmosphere. I was hooked from that moment...

I think we have a pretty diverse crowd as it stands and I have never personally heard anyone abused on race, creed or colour grounds in my time there, so actively 'looking' for BAME people attend games seems a little political rather than based on any real information

Of course, I may be wrong but my own experiences of engaging with BAME communities in the past has shown that if they want to do something, they will, the same as the rest of us; they cannot/should not be (proverbially) Press Ganged...

As for the meeting, I think any 'fan' engagement with the Board/Owner is to be welcomed and I am sure the agenda was sorted before they met. I have a huge respect for Keith Morgan as an individual but no so the 'Trust', who I have always maintained is only representative of its paid up members and not the vast majority of supporters

Clearly, there are unanswered questions but only be positive engagement will they ever (if at all) answered

Just a couple of polite points. Firstly I think it's clear from looking around the stadium on matchdays the ethnic communities of Cardiff are underrepresented in our attendances. If we accept that is the case then we should be investigating the reasons for this and use the findings to encourage fans from ethnic backgrounds to attend games and make them feel a part of the Cardiff City community via a range of initiatives. I think this can be done without any type of feeling of press-ganging.
Done well we could easily add another thousand or so to our crowd.
Equally, I think we should look at a range of initiatives to attract more women to our stadium on matchday.

id imagine we have literally thousands of lapsed fans who love the club ,are on the data base that simply cannot afford to go... what an absolute kick in the teeth for them this nonsense is.... how about the club sending some of these lapsed fans a free ticket and money off vouchers instead of trying to get people who are not interested involved just because a quota in someones head doesnt look right....
doesnt tick any woke , pc boxes but makes far more sense ...

Yeah, it’ll go down well as there will probably be less fans down next season for economic reasons. Some people seem unable to think sometimes..

Why are we paying for a mural to attract anyone?

You are either a supporter or you're not.

All this inclusivity is nonsense.

What is nonsense is this post.

Nobody is a supporter until they are a supporter and sometimes you have to put in extra effort to ‘recruit’ new supporters (or consumers in another world).

What is wrong with engaging with potential new fans who can add income to the club and who’s children might become supporters and their children after that.

I swear sometimes people look for anything to have a pop at this club for.

I would love to see a stand be renamed the Whittingham stand!

That’s what Peter deserves

viewtopic.php?f=2&t=222139

No problem with Trust and club reporting back on work being done to attract BAME fans and other matters. All good and welcome stuff.

However, for them not to mention where we are against the Transfer Embargo is a glaring omission. We hear all about possible transfers but unless that embargo is removed everything discussed on transfer matters is pointless.

Free agents dont come into embargo as no fee involved I believe.. so unless we want pay fee it wont effect us but by same token there are lots championship clubs in similar position of not filing returns as there was supposed to be a moratorium on producing them on time clubs given extra time due to pandemic but efl being pedantic about it..

100% they do Allan, But we had ours lifted