Transfer Fees

Transfer fees seem to be a huge topic on some threads on the forum particularly since the link with Troy Deeney.

I am not 100% convinced by Deeney as I think he is past his best however it is clear we need another striker and if NW has identified him as an option that has to be respected. In his favour he can score goals, he can upset defences and he has Premiership experience. Yes he is 30 but I am surprised by the number of fans who believe 15m is over the top for a Premiership striker. I would say that is peanuts. Championship clubs are spending that figure regularly. Some Championship clubs have spent huge sums in comparison to Cardiff.

Top top players are going for 180-200m, average figure in the Premiership these days is probably in excess of 30/40m. 15m is like shopping in a budget store. There is one thing about having concerns about the club overspending but it appears as though the club is in good hands & there is financial stability. Spending 25/30% of what you receive is not going to break the bank. The bigger picture is if the funds are wisely invested & Premiership status is secured then huge some of money will come into the club every year. Debts will be a truely distant memory. Not saying to go out and spend 40m on a striker or any other player come to that but 15m is not excessive in today’s market. Do fans want to watch City take on the top teams in the Premiership with a full house or a Championship game with 15k present? For me it’s Premier League football. All the top teams started like Cardiff but they are where they are now because they have invested the huge sums of money they get every season.

Transfer fees seem to be a huge topic on some threads on the forum particularly since the link with Troy Deeney.

I am not 100% convinced by Deeney as I think he is past his best however it is clear we need another striker and if NW has identified him as an option that has to be respected. In his favour he can score goals, he can upset defences and he has Premiership experience. Yes he is 30 but I am surprised by the number of fans who believe 15m is over the top for a Premiership striker. I would say that is peanuts. Championship clubs are spending that figure regularly. Some Championship clubs have spent huge sums in comparison to Cardiff.

Top top players are going for 180-200m, average figure in the Premiership these days is probably in excess of 30/40m. 15m is like shopping in a budget store. There is one thing about having concerns about the club overspending but it appears as though the club is in good hands & there is financial stability. Spending 25/30% of what you receive is not going to break the bank. The bigger picture is if the funds are wisely invested & Premiership status is secured then huge some of money will come into the club every year. Debts will be a truely distant memory. Not saying to go out and spend 40m on a striker or any other player come to that but 15m is not excessive in today’s market. Do fans want to watch City take on the top teams in the Premiership with a full house or a Championship game with 15k present? For me it’s Premier League football. All the top teams started like Cardiff but they are where they are now because they have invested the huge sums of money they get every season.

i dont understand the bit where all the top clubs started like Cardiff...how far back are you going.?

Transfer fees seem to be a huge topic on some threads on the forum particularly since the link with Troy Deeney.

I am not 100% convinced by Deeney as I think he is past his best however it is clear we need another striker and if NW has identified him as an option that has to be respected. In his favour he can score goals, he can upset defences and he has Premiership experience. Yes he is 30 but I am surprised by the number of fans who believe 15m is over the top for a Premiership striker. I would say that is peanuts. Championship clubs are spending that figure regularly. Some Championship clubs have spent huge sums in comparison to Cardiff.

Top top players are going for 180-200m, average figure in the Premiership these days is probably in excess of 30/40m. 15m is like shopping in a budget store. There is one thing about having concerns about the club overspending but it appears as though the club is in good hands & there is financial stability. Spending 25/30% of what you receive is not going to break the bank. The bigger picture is if the funds are wisely invested & Premiership status is secured then huge some of money will come into the club every year. Debts will be a truely distant memory. Not saying to go out and spend 40m on a striker or any other player come to that but 15m is not excessive in today’s market. Do fans want to watch City take on the top teams in the Premiership with a full house or a Championship game with 15k present? For me it’s Premier League football. All the top teams started like Cardiff but they are where they are now because they have invested the huge sums of money they get every season.

15m isnt peanuts by any stretch or by any standards. spending 15% on your annual income on one players transfer fee, not to mention agent fees, signing on fees and actual wages (we dont have 100m to spend on transfers) means its a significant sum. its the best part of 40% of our actual transfer fee kitty.

the problem with transfers like this is rarely the fee paid, its the lack of forward planning. giving someone a 4 year contract on 50/60k a week when you could be in league 1 before that contract ends (sunderland) is not good for the club. Hopefully if he does sign its a 2 year deal with another year option on it, thats more than enough for someone with no real future transfer value.


If this is to be it in terms of financial spending, then we would have spent around the amount i would have expected, and an amount i felt we needed to spend to compete, but theres still a lot of work to do on the recruitment side of things.

Transfer fees seem to be a huge topic on some threads on the forum particularly since the link with Troy Deeney.

I am not 100% convinced by Deeney as I think he is past his best however it is clear we need another striker and if NW has identified him as an option that has to be respected. In his favour he can score goals, he can upset defences and he has Premiership experience. Yes he is 30 but I am surprised by the number of fans who believe 15m is over the top for a Premiership striker. I would say that is peanuts. Championship clubs are spending that figure regularly. Some Championship clubs have spent huge sums in comparison to Cardiff.

Top top players are going for 180-200m, average figure in the Premiership these days is probably in excess of 30/40m. 15m is like shopping in a budget store. There is one thing about having concerns about the club overspending but it appears as though the club is in good hands & there is financial stability. Spending 25/30% of what you receive is not going to break the bank. The bigger picture is if the funds are wisely invested & Premiership status is secured then huge some of money will come into the club every year. Debts will be a truely distant memory. Not saying to go out and spend 40m on a striker or any other player come to that but 15m is not excessive in today’s market. Do fans want to watch City take on the top teams in the Premiership with a full house or a Championship game with 15k present? For me it’s Premier League football. All the top teams started like Cardiff but they are where they are now because they have invested the huge sums of money they get every season.

15m isnt peanuts by any stretch or by any standards. spending 15% on your annual income on one players transfer fee, not to mention agent fees, signing on fees and actual wages (we dont have 100m to spend on transfers) means its a significant sum. its the best part of 40% of our actual transfer fee kitty.

the problem with transfers like this is rarely the fee paid, its the lack of forward planning. giving someone a 4 year contract on 50/60k a week when you could be in league 1 before that contract ends (sunderland) is not good for the club. Hopefully if he does sign its a 2 year deal with another year option on it, thats more than enough for someone with no real future transfer value.


If this is to be it in terms of financial spending, then we would have spent around the amount i would have expected, and an amount i felt we needed to spend to compete, but theres still a lot of work to do on the recruitment side of things.

I suppose you could argue that £15m is the headline figure when add on payments are taken into consideration (goals, appearances, staying in the PL). Probably we are putting down around £10m which would still represents a big chunk of our income for this season and the other £5m would be spread out over the next few seasons.

I totally agree with your assessment of the contract conditions and I am sure that the club has learnt big time from 2013/14

Transfer fees seem to be a huge topic on some threads on the forum particularly since the link with Troy Deeney.

I am not 100% convinced by Deeney as I think he is past his best however it is clear we need another striker and if NW has identified him as an option that has to be respected. In his favour he can score goals, he can upset defences and he has Premiership experience. Yes he is 30 but I am surprised by the number of fans who believe 15m is over the top for a Premiership striker. I would say that is peanuts. Championship clubs are spending that figure regularly. Some Championship clubs have spent huge sums in comparison to Cardiff.

Top top players are going for 180-200m, average figure in the Premiership these days is probably in excess of 30/40m. 15m is like shopping in a budget store. There is one thing about having concerns about the club overspending but it appears as though the club is in good hands & there is financial stability. Spending 25/30% of what you receive is not going to break the bank. The bigger picture is if the funds are wisely invested & Premiership status is secured then huge some of money will come into the club every year. Debts will be a truely distant memory. Not saying to go out and spend 40m on a striker or any other player come to that but 15m is not excessive in today’s market. Do fans want to watch City take on the top teams in the Premiership with a full house or a Championship game with 15k present? For me it’s Premier League football. All the top teams started like Cardiff but they are where they are now because they have invested the huge sums of money they get every season.

i dont understand the bit where all the top clubs started like Cardiff...how far back are you going.?

Point that I am trying to make is the top clubs were in the same position with the evolution of Sky Sports and huge sums of money being pumped into the game.Since Premiership Football has become a global commodity more and more money is being pumped into the game and in particular the Premier League. If you are in that league you will go from strength to strength if you are not in that league you will not get the option to grow. For a club to get bigger it needs regular Premiership football. Bigger clubs attract the best footballers and they can afford to do so.

Transfer fees seem to be a huge topic on some threads on the forum particularly since the link with Troy Deeney.

I am not 100% convinced by Deeney as I think he is past his best however it is clear we need another striker and if NW has identified him as an option that has to be respected. In his favour he can score goals, he can upset defences and he has Premiership experience. Yes he is 30 but I am surprised by the number of fans who believe 15m is over the top for a Premiership striker. I would say that is peanuts. Championship clubs are spending that figure regularly. Some Championship clubs have spent huge sums in comparison to Cardiff.

Top top players are going for 180-200m, average figure in the Premiership these days is probably in excess of 30/40m. 15m is like shopping in a budget store. There is one thing about having concerns about the club overspending but it appears as though the club is in good hands & there is financial stability. Spending 25/30% of what you receive is not going to break the bank. The bigger picture is if the funds are wisely invested & Premiership status is secured then huge some of money will come into the club every year. Debts will be a truely distant memory. Not saying to go out and spend 40m on a striker or any other player come to that but 15m is not excessive in today’s market. Do fans want to watch City take on the top teams in the Premiership with a full house or a Championship game with 15k present? For me it’s Premier League football. All the top teams started like Cardiff but they are where they are now because they have invested the huge sums of money they get every season.

15m isnt peanuts by any stretch or by any standards. spending 15% on your annual income on one players transfer fee, not to mention agent fees, signing on fees and actual wages (we dont have 100m to spend on transfers) means its a significant sum. its the best part of 40% of our actual transfer fee kitty.

the problem with transfers like this is rarely the fee paid, its the lack of forward planning. giving someone a 4 year contract on 50/60k a week when you could be in league 1 before that contract ends (sunderland) is not good for the club. Hopefully if he does sign its a 2 year deal with another year option on it, thats more than enough for someone with no real future transfer value.


If this is to be it in terms of financial spending, then we would have spent around the amount i would have expected, and an amount i felt we needed to spend to compete, but theres still a lot of work to do on the recruitment side of things.

If that 15m secures your Premiership survival and yet another huge cash injection would you consider that to be money well spent? In my eyes 15m is peanuts for a Premiership striker in comparison to the major transfers occur. Like highlighted some players go for more in the Championship.

Transfer fees seem to be a huge topic on some threads on the forum particularly since the link with Troy Deeney.

I am not 100% convinced by Deeney as I think he is past his best however it is clear we need another striker and if NW has identified him as an option that has to be respected. In his favour he can score goals, he can upset defences and he has Premiership experience. Yes he is 30 but I am surprised by the number of fans who believe 15m is over the top for a Premiership striker. I would say that is peanuts. Championship clubs are spending that figure regularly. Some Championship clubs have spent huge sums in comparison to Cardiff.

Top top players are going for 180-200m, average figure in the Premiership these days is probably in excess of 30/40m. 15m is like shopping in a budget store. There is one thing about having concerns about the club overspending but it appears as though the club is in good hands & there is financial stability. Spending 25/30% of what you receive is not going to break the bank. The bigger picture is if the funds are wisely invested & Premiership status is secured then huge some of money will come into the club every year. Debts will be a truely distant memory. Not saying to go out and spend 40m on a striker or any other player come to that but 15m is not excessive in today’s market. Do fans want to watch City take on the top teams in the Premiership with a full house or a Championship game with 15k present? For me it’s Premier League football. All the top teams started like Cardiff but they are where they are now because they have invested the huge sums of money they get every season.

i dont understand the bit where all the top clubs started like Cardiff...how far back are you going.?

Point that I am trying to make is the top clubs were in the same position with the evolution of Sky Sports and huge sums of money being pumped into the game.Since Premiership Football has become a global commodity more and more money is being pumped into the game and in particular the Premier League. If you are in that league you will go from strength to strength if you are not in that league you will not get the option to grow. For a club to get bigger it needs regular Premiership football. Bigger clubs attract the best footballers and they can afford to do so.

the big clubs were the big clubs prior to sky though..i started watching in the late 60s and the big six were often refered to as arsenal, spurs the 2 manchesters , liverpool and everton...Chelsea were not far behind and have caught the others up not so much by TV money but by having stupidly rich owners prepared to chuck money at it pre FFP...
not sure if its even possible to close the gap anymore even with an owner throwing money....the big big money coming into the game other than TV money again the lions share again to the big clubs..
just 1 example...our club were over the moon that we sold 1,500 replica shirts the 1st day { a record }
Man Utd sell 2mill plus a year...

Transfer fees seem to be a huge topic on some threads on the forum particularly since the link with Troy Deeney.

I am not 100% convinced by Deeney as I think he is past his best however it is clear we need another striker and if NW has identified him as an option that has to be respected. In his favour he can score goals, he can upset defences and he has Premiership experience. Yes he is 30 but I am surprised by the number of fans who believe 15m is over the top for a Premiership striker. I would say that is peanuts. Championship clubs are spending that figure regularly. Some Championship clubs have spent huge sums in comparison to Cardiff.

Top top players are going for 180-200m, average figure in the Premiership these days is probably in excess of 30/40m. 15m is like shopping in a budget store. There is one thing about having concerns about the club overspending but it appears as though the club is in good hands & there is financial stability. Spending 25/30% of what you receive is not going to break the bank. The bigger picture is if the funds are wisely invested & Premiership status is secured then huge some of money will come into the club every year. Debts will be a truely distant memory. Not saying to go out and spend 40m on a striker or any other player come to that but 15m is not excessive in today’s market. Do fans want to watch City take on the top teams in the Premiership with a full house or a Championship game with 15k present? For me it’s Premier League football. All the top teams started like Cardiff but they are where they are now because they have invested the huge sums of money they get every season.

i dont understand the bit where all the top clubs started like Cardiff...how far back are you going.?

Point that I am trying to make is the top clubs were in the same position with the evolution of Sky Sports and huge sums of money being pumped into the game.Since Premiership Football has become a global commodity more and more money is being pumped into the game and in particular the Premier League. If you are in that league you will go from strength to strength if you are not in that league you will not get the option to grow. For a club to get bigger it needs regular Premiership football. Bigger clubs attract the best footballers and they can afford to do so.

the big clubs were the big clubs prior to sky though..i started watching in the late 60s and the big six were often refered to as arsenal, spurs the 2 manchesters , liverpool and everton...Chelsea were not far behind and have caught the others up not so much by TV money but by having stupidly rich owners prepared to chuck money at it pre FFP...
not sure if its even possible to close the gap anymore even with an owner throwing money....the big big money coming into the game other than TV money again the lions share again to the big clubs..
just 1 example...our club were over the moon that we sold 1,500 replica shirts the 1st day { a record }
Man Utd sell 2mill plus a year...

what about Leeds?

Transfer fees seem to be a huge topic on some threads on the forum particularly since the link with Troy Deeney.

I am not 100% convinced by Deeney as I think he is past his best however it is clear we need another striker and if NW has identified him as an option that has to be respected. In his favour he can score goals, he can upset defences and he has Premiership experience. Yes he is 30 but I am surprised by the number of fans who believe 15m is over the top for a Premiership striker. I would say that is peanuts. Championship clubs are spending that figure regularly. Some Championship clubs have spent huge sums in comparison to Cardiff.

Top top players are going for 180-200m, average figure in the Premiership these days is probably in excess of 30/40m. 15m is like shopping in a budget store. There is one thing about having concerns about the club overspending but it appears as though the club is in good hands & there is financial stability. Spending 25/30% of what you receive is not going to break the bank. The bigger picture is if the funds are wisely invested & Premiership status is secured then huge some of money will come into the club every year. Debts will be a truely distant memory. Not saying to go out and spend 40m on a striker or any other player come to that but 15m is not excessive in today’s market. Do fans want to watch City take on the top teams in the Premiership with a full house or a Championship game with 15k present? For me it’s Premier League football. All the top teams started like Cardiff but they are where they are now because they have invested the huge sums of money they get every season.

i dont understand the bit where all the top clubs started like Cardiff...how far back are you going.?

Point that I am trying to make is the top clubs were in the same position with the evolution of Sky Sports and huge sums of money being pumped into the game.Since Premiership Football has become a global commodity more and more money is being pumped into the game and in particular the Premier League. If you are in that league you will go from strength to strength if you are not in that league you will not get the option to grow. For a club to get bigger it needs regular Premiership football. Bigger clubs attract the best footballers and they can afford to do so.

the big clubs were the big clubs prior to sky though..i started watching in the late 60s and the big six were often refered to as arsenal, spurs the 2 manchesters , liverpool and everton...Chelsea were not far behind and have caught the others up not so much by TV money but by having stupidly rich owners prepared to chuck money at it pre FFP...
not sure if its even possible to close the gap anymore even with an owner throwing money....the big big money coming into the game other than TV money again the lions share again to the big clubs..
just 1 example...our club were over the moon that we sold 1,500 replica shirts the 1st day { a record }
Man Utd sell 2mill plus a year...

what about Leeds?

never ever had an average home attendance of 40k....nah
of course the revie era was very good for them but they were very much the new kid on the block for a while ,never a top 6 club in terms of size..i think pple get carried away by their away support

Last edited by dogfound on Tue Jul 31, 2018 1:26 pm, edited 1 time in total.

Transfer fees seem to be a huge topic on some threads on the forum particularly since the link with Troy Deeney.

I am not 100% convinced by Deeney as I think he is past his best however it is clear we need another striker and if NW has identified him as an option that has to be respected. In his favour he can score goals, he can upset defences and he has Premiership experience. Yes he is 30 but I am surprised by the number of fans who believe 15m is over the top for a Premiership striker. I would say that is peanuts. Championship clubs are spending that figure regularly. Some Championship clubs have spent huge sums in comparison to Cardiff.

Top top players are going for 180-200m, average figure in the Premiership these days is probably in excess of 30/40m. 15m is like shopping in a budget store. There is one thing about having concerns about the club overspending but it appears as though the club is in good hands & there is financial stability. Spending 25/30% of what you receive is not going to break the bank. The bigger picture is if the funds are wisely invested & Premiership status is secured then huge some of money will come into the club every year. Debts will be a truely distant memory. Not saying to go out and spend 40m on a striker or any other player come to that but 15m is not excessive in today’s market. Do fans want to watch City take on the top teams in the Premiership with a full house or a Championship game with 15k present? For me it’s Premier League football. All the top teams started like Cardiff but they are where they are now because they have invested the huge sums of money they get every season.

i dont understand the bit where all the top clubs started like Cardiff...how far back are you going.?

Point that I am trying to make is the top clubs were in the same position with the evolution of Sky Sports and huge sums of money being pumped into the game.Since Premiership Football has become a global commodity more and more money is being pumped into the game and in particular the Premier League. If you are in that league you will go from strength to strength if you are not in that league you will not get the option to grow. For a club to get bigger it needs regular Premiership football. Bigger clubs attract the best footballers and they can afford to do so.

the big clubs were the big clubs prior to sky though..i started watching in the late 60s and the big six were often refered to as arsenal, spurs the 2 manchesters , liverpool and everton...Chelsea were not far behind and have caught the others up not so much by TV money but by having stupidly rich owners prepared to chuck money at it pre FFP...
not sure if its even possible to close the gap anymore even with an owner throwing money....the big big money coming into the game other than TV money again the lions share again to the big clubs..
just 1 example...our club were over the moon that we sold 1,500 replica shirts the 1st day { a record }
Man Utd sell 2mill plus a year...

what about Leeds?

never ever had an average home attendance of 40k....nah
of course the revie era was very good for them but never a top 6 club.

Werent they the dominant team of the late 60s/early 70s?


before my time that.

Transfer fees seem to be a huge topic on some threads on the forum particularly since the link with Troy Deeney.

I am not 100% convinced by Deeney as I think he is past his best however it is clear we need another striker and if NW has identified him as an option that has to be respected. In his favour he can score goals, he can upset defences and he has Premiership experience. Yes he is 30 but I am surprised by the number of fans who believe 15m is over the top for a Premiership striker. I would say that is peanuts. Championship clubs are spending that figure regularly. Some Championship clubs have spent huge sums in comparison to Cardiff.

Top top players are going for 180-200m, average figure in the Premiership these days is probably in excess of 30/40m. 15m is like shopping in a budget store. There is one thing about having concerns about the club overspending but it appears as though the club is in good hands & there is financial stability. Spending 25/30% of what you receive is not going to break the bank. The bigger picture is if the funds are wisely invested & Premiership status is secured then huge some of money will come into the club every year. Debts will be a truely distant memory. Not saying to go out and spend 40m on a striker or any other player come to that but 15m is not excessive in today’s market. Do fans want to watch City take on the top teams in the Premiership with a full house or a Championship game with 15k present? For me it’s Premier League football. All the top teams started like Cardiff but they are where they are now because they have invested the huge sums of money they get every season.

i dont understand the bit where all the top clubs started like Cardiff...how far back are you going.?

Point that I am trying to make is the top clubs were in the same position with the evolution of Sky Sports and huge sums of money being pumped into the game.Since Premiership Football has become a global commodity more and more money is being pumped into the game and in particular the Premier League. If you are in that league you will go from strength to strength if you are not in that league you will not get the option to grow. For a club to get bigger it needs regular Premiership football. Bigger clubs attract the best footballers and they can afford to do so.

the big clubs were the big clubs prior to sky though..i started watching in the late 60s and the big six were often refered to as arsenal, spurs the 2 manchesters , liverpool and everton...Chelsea were not far behind and have caught the others up not so much by TV money but by having stupidly rich owners prepared to chuck money at it pre FFP...
not sure if its even possible to close the gap anymore even with an owner throwing money....the big big money coming into the game other than TV money again the lions share again to the big clubs..
just 1 example...our club were over the moon that we sold 1,500 replica shirts the 1st day { a record }
Man Utd sell 2mill plus a year...

what about Leeds?

never ever had an average home attendance of 40k....nah
of course the revie era was very good for them but never a top 6 club.

Werent they the dominant team of the late 60s/early 70s?


before my time that.

one of yes but very much the new kids on the block....never been capable of drawing the huge crowds those 6 could..

a good striker usually makes the difference at the bottom end of the table. i think it's the one position you need proven quality.

the fee sounds like alot, but i bet a part of it would be based upon us staying up. as the OP says, the market has moved on since we were last in the PL. very average players now regularly go for £20m plus.