How much is promotion worth?
Whether you go up automatically or via the play-offs you still get a ticket on a gravytrain that is heading towards a whopping £200m, victory catapults the winners straight into the world’s top 30 richest clubs.
Even a doomed Premier League campaign is worth a fortune. As an example, Middlesbrough finished 19th in 2016/17 but were handed a cheque for a £98,820,976 by the Premier League.
That covers all the TV deal payouts, performance payments based on league position and a share in the central advertising pool from the lucrative slogans flashed up on the electronic hoardings during television games.
Here’s how that figure broke down:
£35,501,989 - equal share of the domestic broadcast deal
£39,090,596 - equal share of the overseas broadcast deals
£17,785,769 - facility fees for 13 live games over the season
£3,883,213 - merit payment for final place in the table
£4,759,404 - equal share of central commercial deals
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