“ WHAT PROMOTION IS WORTH TO CARDIFF CITY “

How much is promotion worth?


Wednesday 28th March 2018


Whether you go up automatically or via the play-offs you still get a ticket on a gravytrain that is heading towards a whopping £200m.

Even a doomed Premier League campaign is worth a fortune. As an example, Middlesbrough finished 19th in 2016/17 but were handed a cheque for a £98,820,976 by the Premier League.

That covers all the TV deal payouts, performance payments based on league position and a share in the central advertising pool from the lucrative slogans flashed up on the electronic hoardings during television games.

Here’s how that figure broke down:

£35,501,989 - equal share of the domestic broadcast deal

£39,090,596 - equal share of the overseas broadcast deals

£17,785,769 - facility fees for 13 live games over the season

£3,883,213 - merit payment for final place in the table

£4,759,404 - equal share of central commercial deals

On top of that promoted clubs generally have a huge uptake in attendance and make large commercial gains with extra revenue from larger merchandise sales.









How much are the parachute payments worth?

Even if you go straight back down again, the payouts are massive. The gold-lined cash cushion of the parachute payments are designed to help clubs support their wage bills in the toxic shock transitional years of vastly reduced revenues after relegation.

If teams opt to keep a well-paid top flight squad together and fail to go back up they can be left with a massive burden of players they can’t sell because they are on Premier League wages.

The system changed last season, now in year one relegated teams get 55% of what they would have received from the central prize pool had they stayed up.

In year two they will get 45% and in year three it is 20% providing a team has spent more than one season in the top flight. If not they only get the first two payments.

To put that in figures a relegated club last season got around £48m in parachute payments and will get £38m next season - unless they get promoted.









The Premier League riches

The new TV deal to start in 2019-20 is currently being thrashed out and it looks as if a slight dip in domestic rights cash will be made up by an increase in overseas income.

The current domestic rights deal with BT Sport and Sky Sports, which started in 2016-17 was worth a hefty £5.1 billion, a 70% increase on the previous contract. That translates into £81m a season to each of English football’s top 20 clubs.

In total, over 95% of domestic TV revenues will go directly to clubs.

Sky paid £4.2bn for five of the seven TV packages while rival BT paid £960m for the other two in the rights auction.

Premier League clubs currently spend around 70 per cent of their overall income on wages, meaning £3.42bn of the money from the current deal will end up with players and their agents.

The overseas right include a $1bn six-year package in the USA with NBC and there were new deals with Hong Kong, China, India and Scandinavia totting up to £3.2bn over the 2016-19 cycle.

So promotion this term will bring an income more or less the same as last year with even a relegation bringing £100m.









What if clubs stay in the Championship?

Boom or bust is a dangerous way to run a football club so a sensible board of directors will have to budget for the possibility of another Championship campaign. What does that entail? What are the revenues like?

There is a massive gulf between top flight and second tier income but the Football League payments are not to be sniffed at and are vital lifeblood for clubs, and unlike the Premier League is not dependent on position.

Every Championship club will receive the same fixed Basic Award from the TV deals and a Solidarity Payment, which is part of a trickledown agreement with the Premier League.

Each Championship team will get a basic £2.3m plus a £4.5m solidarity payment.

Championship clubs also get paid for hosting TV games. The facility fee is £100,000 for Friday night and Saturday games, £120,000 for a Sunday game and £140,000 for a Thursday.

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Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Unless you’re Middlesbrough, Sunderland, Villa,

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Unless you’re Middlesbrough, Sunderland, Villa,

Whilst they've signed good players sure they have lost better ones? and as we know it's very hard to get out of championship 1st time in fact stats don't favour clubs relegated at all.

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Yes. Newcastle, West Ham and Hull have done it in recent years. It’s difficult to get straight back up nowadays as the standard of the Championship has improved so much- despite the money there is now much less of a gap between the bottom 10 in the PL and the top 10 in the Championship

Unless you’re Middlesbrough, Sunderland, Villa,

Whilst they've signed good players sure they have lost better ones? and as we know it's very hard to get out of championship 1st time in fact stats don't favour clubs relegated at all.

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Unless you’re Middlesbrough, Sunderland, Villa,

Whilst they've signed good players sure they have lost better ones? and as we know it's very hard to get out of championship 1st time in fact stats don't favour clubs relegated at all.

Didn't notice Sunderland or m'bro losing any good players although I don't claim to have been watching them closely. I notice Boro paid big money for Assom something or other from Forest who is in and out of the starting line up.

When Villa went down, we lost some joker to Everton who had a £7mil get out clause - he's currently looking like their scapegoat. We lost Adama to Boro (but got Adomah. We also got about £4 mil for Scott Sinclair.

We sold Ceiran Clark to Newcastle for £5 million who is a crock of shite.

Villa most certainly didn't lose better players when we went down. My feeling is that the sooner you get rid of the clowns that get you relegated, the better. I wouldn't cross the road to watch the muppets who got Villa relegated but I'd crawl over broken glass to watch the team we have today.

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Yes. Newcastle, West Ham and Hull have done it in recent years. It’s difficult to get straight back up nowadays as the standard of the Championship has improved so much- despite the money there is now much less of a gap between the bottom 10 in the PL and the top 10 in the Championship

The gap is not as wide because I feel quality of players signed in premiership is not that good in lower end of it! While quality of players signed in championship for the better teams have improved like wolves?

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Unless you’re Middlesbrough, Sunderland, Villa,

Whilst they've signed good players sure they have lost better ones? and as we know it's very hard to get out of championship 1st time in fact stats don't favour clubs relegated at all.

Didn't notice Sunderland or m'bro losing any good players although I don't claim to have been watching them closely. I notice Boro paid big money for Assom something or other from Forest who is in and out of the starting line up.

When Villa went down, we lost some joker to Everton who had a £7mil get out clause - he's currently looking like their scapegoat. We lost Adama to Boro (but got Adomah. We also got about £4 mil for Scott Sinclair.

We sold Ceiran Clark to Newcastle for £5 million who is a crock of shite.

Villa most certainly didn't lose better players when we went down. My feeling is that the sooner you get rid of the clowns that get you relegated, the better. I wouldn't cross the road to watch the muppets who got Villa relegated but I'd crawl over broken glass to watch the team we have today.

Only conclusion you can make from this and that is the premiership at lower end is not that good and clubs are finding it harder to get out championship only 1 last year and this season possibly none? Not sure if theres ever been all three relegated clubs get promoted back at 1st attempt?

100% agree.

The championship is full of good players, good supporters and good managers. It is everything the top division of England used to be before TV took over.

It is very difficult for relegated clubs to bounce straight back up because their key players will be signed by teams who managed to stay up and consequently, the relegated side will be forced to rebuild as well as having to cut their cloth accordingly.

Personally, I feel that the sooner the top 6 so called elite do one and form their much craved European league, the better. I'd give them 5 years before they come crawling back.

100% agree.

The championship is full of good players, good supporters and good managers. It is everything the top division of England used to be before TV took over.

It is very difficult for relegated clubs to bounce straight back up because their key players will be signed by teams who managed to stay up and consequently, the relegated side will be forced to rebuild as well as having to cut their cloth accordingly.

Personally, I feel that the sooner the top 6 so called elite do one and form their much craved European league, the better. I'd give them 5 years before they come crawling back.

Agree with you on the first 2 paragraphs, but whether I do for the 3rd really depends on how much MONEY they would make!

100% agree.

The championship is full of good players, good supporters and good managers. It is everything the top division of England used to be before TV took over.

It is very difficult for relegated clubs to bounce straight back up because their key players will be signed by teams who managed to stay up and consequently, the relegated side will be forced to rebuild as well as having to cut their cloth accordingly.

Personally, I feel that the sooner the top 6 so called elite do one and form their much craved European league, the better. I'd give them 5 years before they come crawling back.

Yes be great if top teams go into euro league it will then leave a lot clubs of equal size battling it out! Also may just bring sanity back to football finances with new deals and rules being able to be done a new slate as they say.

100% agree.

The championship is full of good players, good supporters and good managers. It is everything the top division of England used to be before TV took over.

It is very difficult for relegated clubs to bounce straight back up because their key players will be signed by teams who managed to stay up and consequently, the relegated side will be forced to rebuild as well as having to cut their cloth accordingly.

Personally, I feel that the sooner the top 6 so called elite do one and form their much craved European league, the better. I'd give them 5 years before they come crawling back.

Agree with you on the first 2 paragraphs, but whether I do for the 3rd really depends on how much MONEY they would make!

The fact that they haven't already broken away tells you everything you need to know.

The downfall (in hindsight) came when the power changed in the early 90s from the football League to the FA.

It frustrates me that the rest of the league clubs probably have a bigger say in things than they currently have.

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Unless you’re Middlesbrough, Sunderland, Villa,

Whilst they've signed good players sure they have lost better ones? and as we know it's very hard to get out of championship 1st time in fact stats don't favour clubs relegated at all.

And as we now know, having the right man to manage the playing side is just as important!

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Unless you’re Middlesbrough, Sunderland, Villa,

Whilst they've signed good players sure they have lost better ones? and as we know it's very hard to get out of championship 1st time in fact stats don't favour clubs relegated at all.

And as we now know, having the right man to manage the playing side is just as important!

I didn't know you were a Rafa fan Sven.

Or are you just misunderstanding again?

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Unless you’re Middlesbrough, Sunderland, Villa,

Whilst they've signed good players sure they have lost better ones? and as we know it's very hard to get out of championship 1st time in fact stats don't favour clubs relegated at all.

And as we now know, having the right man to manage the playing side is just as important!

I didn't know you were a Rafa fan Sven.

Or are you just misunderstanding again?

he's not think he is referring to NW

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Unless you’re Middlesbrough, Sunderland, Villa,

Whilst they've signed good players sure they have lost better ones? and as we know it's very hard to get out of championship 1st time in fact stats don't favour clubs relegated at all.

And as we now know, having the right man to manage the playing side is just as important!

I didn't know you were a Rafa fan Sven.

Or are you just misunderstanding again?

he's not think he is referring to NW

That's what I thought he was referring to.

So nothing to do with relegated teams and parachute payments then?

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Unless you’re Middlesbrough, Sunderland, Villa,

Whilst they've signed good players sure they have lost better ones? and as we know it's very hard to get out of championship 1st time in fact stats don't favour clubs relegated at all.

And as we now know, having the right man to manage the playing side is just as important!

I didn't know you were a Rafa fan Sven.

Or are you just misunderstanding again?

he's not think he is referring to NW

That's what I thought he was referring to.

So nothing to do with relegated teams and parachute payments then?

Nope did you expect it to be?

Well actually I did, yes.

Even allowing for Sven's inability to understand what is being written, I would have thought it was obvious that we were referring to relegated teams and their chances/lack of chances of going straight back up.

Otherwise, we might just as well say that having agents in your pockets is just as important, or Heaven forbid, a team with players who are able to challenge.

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Unless you’re Middlesbrough, Sunderland, Villa,

Whilst they've signed good players sure they have lost better ones? and as we know it's very hard to get out of championship 1st time in fact stats don't favour clubs relegated at all.

And as we now know, having the right man to manage the playing side is just as important!

I didn't know you were a Rafa fan Sven.

Or are you just misunderstanding again?

he's not think he is referring to NW

Actually, I was referring to the fact that it's not all about the money and relegated teams need to have the right man at the helm to manage the players and (their often new) expectations in a completely different league

Rafa is actually a good example of someone able to make the transformation and also keep the bulk of his players reasonably 'happy' to go on that journey

Now it's mentioned though, I guess Neil Warnock might be considered to be in that 'right manager for the job' category, although the parachute payments haven't really had a part to play in his success this season and he's not managing a team newly relegated from the Premier League

Always happy to 'beef up' our man in charge though!

Think the parachute payments have lost their meaning as now most teams who get relegation have clauses in contract's so they only lose very high earners or most talented players?, if club holds its nerve like ncastle did they almost certainly go straight back up

Unless you’re Middlesbrough, Sunderland, Villa,

Whilst they've signed good players sure they have lost better ones? and as we know it's very hard to get out of championship 1st time in fact stats don't favour clubs relegated at all.

And as we now know, having the right man to manage the playing side is just as important!

I didn't know you were a Rafa fan Sven.

Or are you just misunderstanding again?

he's not think he is referring to NW

Actually, I was referring to the fact that it's not all about the money and relegated teams need to have the right man at the helm to manage the players and (their often new) expectations in a completely different league

Rafa is actually a good example of someone able to make the transformation and also keep the bulk of his players reasonably 'happy' to go on that journey

Now it's mentioned though, I guess Neil Warnock might be considered to be in that 'right manager for the job' category, although the parachute payments haven't really had a part to play in his success this season and he's not managing a team newly relegated from the Premier League

Always happy to 'beef up' our man in charge though!

Ahhhhh see the light now!

Well actually I did, yes.

Even allowing for Sven's inability to understand what is being written, I would have thought it was obvious that we were referring to relegated teams and their chances/lack of chances of going straight back up.

Otherwise, we might just as well say that having agents in your pockets is just as important, or Heaven forbid, a team with players who are able to challenge.

TBH mate this is an open forum where we are all allowed to post opinions/observations. I thought Sven's post about having the right man in charge was very relevant to the chances of promotion out of the Championship, as both our clubs are proving with Steve Bruce and Neil Warnock.

This thread was a great read until you decided to single out Sven for silly dig i.e. "Sven's inability to understand what is being written." That's just awful.

Yep AV you were doing so well as you normally do until you threw that dig in, perhaps you thought that Sven was having a dig at SB ?
who's the waste of space you flogged to Everton?

Well actually I did, yes.

Even allowing for Sven's inability to understand what is being written, I would have thought it was obvious that we were referring to relegated teams and their chances/lack of chances of going straight back up.

Otherwise, we might just as well say that having agents in your pockets is just as important, or Heaven forbid, a team with players who are able to challenge.

TBH mate this is an open forum where we are all allowed to post opinions/observations. I thought Sven's post about having the right man in charge was very relevant to the chances of promotion out of the Championship, as both our clubs are proving with Steve Bruce and Neil Warnock.

This thread was a great read until you decided to single out Sven for silly dig i.e. "Sven's inability to understand what is being written." That's just awful.

It wasn't a silly dig - it was clarifying what was being said. Sven was clearly referring to NW (although he's now claiming differently). The discussion was about the ability of relegated teams to bounce back up, not how existing teams in the Championship can get over the line.

Well actually I did, yes.

Even allowing for Sven's inability to understand what is being written, I would have thought it was obvious that we were referring to relegated teams and their chances/lack of chances of going straight back up.

Otherwise, we might just as well say that having agents in your pockets is just as important, or Heaven forbid, a team with players who are able to challenge.

TBH mate this is an open forum where we are all allowed to post opinions/observations. I thought Sven's post about having the right man in charge was very relevant to the chances of promotion out of the Championship, as both our clubs are proving with Steve Bruce and Neil Warnock.

This thread was a great read until you decided to single out Sven for silly dig i.e. "Sven's inability to understand what is being written." That's just awful.

It wasn't a silly dig - it was clarifying what was being said. Sven was clearly referring to NW (although he's now claiming differently). The discussion was about the ability of relegated teams to bounce back up, not how existing teams in the Championship can get over the line.

It was a silly dig and you know it.

To get into the PL a team must first get promoted from the Championship. I struggle to see what difference it makes whether it is returning straight after a relegation or a promotion after playing there for a few years Sven's point about having a good manager is valid in either scenario.