" Premier League rebrand/plus Sky Sports "
Tue Jan 12, 2016 1:14 am
The Premier League’s logo of a crowned lion is going to be replaced as part of their major rebranding exercise.
Despite having a successful image globally, they are planning an overhaul to maximise having a clean brand with no title sponsor next season. Instead of long-time backers Barclays, the richest league in the world can afford to have a roster of secondary rights partners.
A creative agency will be appointed after a tender this month, with the brief to link all the PL’s various work under the new branding. And the dated logo, based on the original tie-up with the FA’s three lions, is going to be culled.
However the PL’s name will not change in the wake of the Football League’s brainwave, which resulted in their rebranding as the English Football League.
Sky Sports plan to make sweeping job changes in a redundancy exercise that will see a significant number of staff in every department having to apply for their own jobs. Again, the £11million-a-match spend on Premier League rights is being blamed for the cost-cutting in personnel.
Despite having a successful image globally, they are planning an overhaul to maximise having a clean brand with no title sponsor next season. Instead of long-time backers Barclays, the richest league in the world can afford to have a roster of secondary rights partners.
A creative agency will be appointed after a tender this month, with the brief to link all the PL’s various work under the new branding. And the dated logo, based on the original tie-up with the FA’s three lions, is going to be culled.
However the PL’s name will not change in the wake of the Football League’s brainwave, which resulted in their rebranding as the English Football League.
Sky Sports plan to make sweeping job changes in a redundancy exercise that will see a significant number of staff in every department having to apply for their own jobs. Again, the £11million-a-match spend on Premier League rights is being blamed for the cost-cutting in personnel.
Re: " Premier League rebrand/plus Sky Sports "
Tue Jan 12, 2016 9:08 am
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Re: " Premier League rebrand/plus Sky Sports "
Tue Jan 12, 2016 12:29 pm
Will all staff have to wear red shirts 