Backlash after bus add!!!!
Tue May 12, 2015 4:38 pm
A south Wales bus company says it will withdraw an advertising campaign following an online backlash.
The New Adventure Travel advert depicts a semi-naked woman on the back of buses holding a billboard which reads: "Ride me all day for £3".
The company said it had been trying to "make catching the bus attractive to the younger generation."
It has attracted an angry response on social media - including criticism by MPs.
On Facebook, one person wrote: "Absolutely dreadful advert, what is wrong with you?!"
Another said: "Do they seriously think they can get away with this? Women should take a stand on this and boycott that bus company."
The advertising, which also included an image of a semi-naked man, was to mark the launch of 10 new buses on the X1 cross-city route in Cardiff, between Pontprennau and Culverhouse Cross via the city centre.
The advertising also included a semi-naked man for the X1 buses
The Advertising Standards Authority (ASA) said it has received 45 complaints.
A spokeswoman said the ASA understands the adverts will be taken down within 24 hours and it will monitor the situation in case further action is needed.
The new Cardiff Central Labour MP Jo Stevens said on Twitter: "Please can you explain how your advert is in any way appropriate?"
New Cardiff Central MP Jo Stevens was unimpressed by the bus posters
Speaking to BBC Wales' Jason Mohammad, Ms Stevens said: "When I saw the advert, literally my jaw dropped. What on earth were they thinking on any level? This is completely crass".
Her Labour colleague in Cardiff South and Penarth, Stephen Doughty added: "Just spoke to MD @NAT_Group to express disgust at adverts - he tells me it's a 'misjudgement'."
There was also condemnation from the National Union of Students Wales, which said there was "no imaginable link between this image and bus travel".
Deputy president Ebbi Ferguson said: "There are no circumstances where this would have been appropriate.
"It beggars belief that NAT Group ever thought this was a good idea."
Singer Charlotte Church is among those who criticised the company on social media
But following the reaction, New Adventure Travel said it would be scrapping the advertisements.
The New Adventure Travel advert depicts a semi-naked woman on the back of buses holding a billboard which reads: "Ride me all day for £3".
The company said it had been trying to "make catching the bus attractive to the younger generation."
It has attracted an angry response on social media - including criticism by MPs.
On Facebook, one person wrote: "Absolutely dreadful advert, what is wrong with you?!"
Another said: "Do they seriously think they can get away with this? Women should take a stand on this and boycott that bus company."
The advertising, which also included an image of a semi-naked man, was to mark the launch of 10 new buses on the X1 cross-city route in Cardiff, between Pontprennau and Culverhouse Cross via the city centre.
The advertising also included a semi-naked man for the X1 buses
The Advertising Standards Authority (ASA) said it has received 45 complaints.
A spokeswoman said the ASA understands the adverts will be taken down within 24 hours and it will monitor the situation in case further action is needed.
The new Cardiff Central Labour MP Jo Stevens said on Twitter: "Please can you explain how your advert is in any way appropriate?"
New Cardiff Central MP Jo Stevens was unimpressed by the bus posters
Speaking to BBC Wales' Jason Mohammad, Ms Stevens said: "When I saw the advert, literally my jaw dropped. What on earth were they thinking on any level? This is completely crass".
Her Labour colleague in Cardiff South and Penarth, Stephen Doughty added: "Just spoke to MD @NAT_Group to express disgust at adverts - he tells me it's a 'misjudgement'."
There was also condemnation from the National Union of Students Wales, which said there was "no imaginable link between this image and bus travel".
Deputy president Ebbi Ferguson said: "There are no circumstances where this would have been appropriate.
"It beggars belief that NAT Group ever thought this was a good idea."
Singer Charlotte Church is among those who criticised the company on social media
But following the reaction, New Adventure Travel said it would be scrapping the advertisements.
Re: Backlash after bus add!!!!
Tue May 12, 2015 4:42 pm
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Re: Backlash after bus add!!!!
Tue May 12, 2015 4:58 pm
lyndipops wrote:
I'd pay more than £3 for a ride on that!
Re: Backlash after bus add!!!!
Tue May 12, 2015 7:01 pm
Did anyone see the paintball club with naked lady sign saying
"Shoot all over me'
Ps
Shouldn't this thread be
Back Splash after bus add!!!!!
"Shoot all over me'
Ps
Shouldn't this thread be
Back Splash after bus add!!!!!
Re: Backlash after bus add!!!!
Tue May 12, 2015 7:59 pm
Probably a load of left wing dykes complaining. Country has gone pc mad. 
Re: Backlash after bus add!!!!
Wed May 13, 2015 12:13 pm
You can ride men all day for free in Brighton.
Re: Backlash after bus add!!!!
Wed May 13, 2015 12:54 pm
I'm at the bus stop queuing 
Re: Backlash after bus add!!!!
Wed May 13, 2015 1:48 pm
Mr Bean wrote:I'm at the bus stop queuing
The offer has been reclined due to hundreds of thousands Muslim men causing distribution to the bus services.
Re: Backlash after bus add!!!!
Wed May 13, 2015 1:57 pm
Distruption*
Breaking news- Muslim men are blowing their benefit money on £3 a day to ride non Muslim women and has caused Muslim families to go hungry and use food banks.
Breaking news- Muslim men are blowing their benefit money on £3 a day to ride non Muslim women and has caused Muslim families to go hungry and use food banks.
Re: Backlash after bus add!!!!
Wed May 13, 2015 2:08 pm
The splitarse in the picture is obviously alright about it so I don't see the problem.