Jimbo27 wrote:Interesting article. Quite amazing when you consider what Atletico are achieving compared to us! Should we be in the top 4 of the Premier League and in the knock out stages of the Champions League? Of course not, but we should be doing a damn sight better than we are right now!
http://www.football365.com/spanish-thin ... dversity...
This just shows how ludicrous the "rebrand" was. The money in football comes from TV (global audience). It seems the main prerequisite is to be in the PL.
Any team in the PL will get the audience money regardless of their shirt colour and badge.
If VT was truly a strategic thinker, his whole focus should have been on staying in the PL "NO MATTER WHAT", not selling red t-shirt in Asia with a dragon on them.
Swimming in the sea of superstition is not a great business strategy....