Terrible tactic on goal kicks

Kenwynne Jones goes as wide as possible, literally on the touchline. Marshall targets him and as an opposing centre back theres only 1 way it can go if he wins it. Not even parks football if you ask me. Even if he wins it and the players get around him then as a defence you should be able to read the game and deal with it. If he stays through the middle and wins a header then he can head it either side and the players around him can attack. Basic?

They do this from every kick off too, and I don't recall it EVER paying off. In fact, it just cheaply gives possession away.

Also the play we do when we kick off, Kenwynne out wide and we play it to him every time. I know it's not often we kick off compared to goal kicks. But it's seems a pointless play.