BLUEBIRDS = STRONG BRAND

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

Tan had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding.

Our brand was only strong in the worst possible way ie) hooligans. Our history hasnt been changed.

No reason that bad name couldnt have been changed though. No need to just change and start a new brand.

Fully agree but were constantly being talked about!!!

Like the saying goes " all news is good news"

The guy is probably 1 of the most talked about football owners in the world!!!

Even though I dislike the changes he's turned some heads and that's exactly what he wanted!!!

The fans may have been associated with hooliganism but the Bluebird and colour blue? I don'tthink so. It was a brand ripe for development in the right hands.

Fully agree but were constantly being talked about!!!

Like the saying goes " all news is good news"

The guy is probably 1 of the most talked about football owners in the world!!!

Some truth in this but the sports media in this country has portrayed him as a clown. That can't be good for business?

Even though I dislike the changes he's turned some heads and that's exactly what he wanted!!!

Whatever your opinion of our brand, though around the time of the league cup final it was probably at its strongest. You can't really deny that the rebrand is worse and has caused the club multiple issues.

Our brand is just confused now. Football fans in the far east see a team in red with the people watching wearing blue.

That's not a brand, it's a bloody mess. Tan needs to sort it out fast or he'll just leave his target markets ever more confused.

A fan in China isn't going to buy a red Cardiff top when on TV he sees nobody in the stadium is wearing one.

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

Tan had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding.

My word

We're only staying red now because of Tan's pride. It's commercial suicide.

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

Tan had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding.

My word

Roathie lost for words. That's a first. Don't you have an opinion?

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

Tan had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding.

My word

He's got a point. I bet if you asked most football fans which club are nicknamed the Bluebirds then the majority would know. So surely that would validate his point about brand identity?

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

Tan had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding.

My word

He's got a point. I bet if you asked most football fans which club are nicknamed the Bluebirds then the majority would know. So surely that would validate his point about brand identity?

Yes, and I'm on about the whole package - club colours, nickname, fans' use of nickname, badge, city identity

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

Tan had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding.

My word

He's got a point. I bet if you asked most football fans which club are nicknamed the Bluebirds then the majority would know. So surely that would validate his point about brand identity?

Yes, and I'm on about the whole package - club colours, nickname, fans' use of nickname, badge, city identity

I agree with you totally.

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

Tan had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding.

My word

He's got a point. I bet if you asked most football fans which club are nicknamed the Bluebirds then the majority would know. So surely that would validate his point about brand identity?

His target market for the rebranding isnt british people though. Most british fans know other british clubs' nicknames.

I bet almost nobody has or had heard of Cardiff City FC in asia at he time of the rebrand - let alone "the bluebirds".

To his target audience the bluebird brand was non existent, let alone strong.

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

Tan had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding. had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding.

My word

He's got a point. I bet if you asked most football fans which club are nicknamed the Bluebirds then the majority would know. So surely that would validate his point about brand identity?

His target market for the rebranding isnt british people though. Most british fans know other british clubs' nicknames.

I bet almost nobody has or had heard of Cardiff City FC in asia at he time of the rebrand - let alone "the bluebirds".

To his target audience the bluebird brand was non existent, let alone strong.

Yes. I agree but perhaps I didn't make myself clear - I'm talking about the brand POTENTIAL to market abroad.

Cardiff's brand had huge potential.

For example, if you were marketing Fulham abroad what would u have:: Colour - white - a weak colour; Nickname - Cottagers (!); Badge or emblem - Just the club initials FFC; It's all a v weak brand - they're just a tiny part of London with little brand POTENTIAL.

Take Cardiff .- Colours - blue (the colour associated with Wales' capital city - marketing tie in with Cardiff Blues?); Nickname - Bluebirds (sung by fans); Badge - a Bluebird; There's a lot to work with there if you wanted to run a marketing campaign abroad.

Our brand was only strong in the worst possible way ie) hooligans. Our history hasnt been changed.

No reason that bad name couldnt have been changed though. No need to just change and start a new brand.

Ridiculous comment

Our brand was only strong in the worst possible way ie) hooligans. Our history hasnt been changed.

No reason that bad name couldnt have been changed though. No need to just change and start a new brand.

Ridiculous comment

Care to elaborate. Mention Cardiff City before the rebrand and all people knew was hooliganism.

Our brand was only strong in the worst possible way ie) hooligans. Our history hasnt been changed.

No reason that bad name couldnt have been changed though. No need to just change and start a new brand.

Ridiculous comment

Care to elaborate. Mention Cardiff City before the rebrand and all people knew was hooliganism.

But the rebrand hasn't changed the hooligan image it's the generally good behaviour of the fans over the last 10 years or so.

Particularly the new stadium more recently has had an effect and the huge success of the family stand. Obviously there are drawbacks with the poor atmosphere though.

Our brand was only strong in the worst possible way ie) hooligans. Our history hasnt been changed.

No reason that bad name couldnt have been changed though. No need to just change and start a new brand.

Ridiculous comment

Care to elaborate. Mention Cardiff City before the rebrand and all people knew was hooliganism.

But the rebrand hasn't changed the hooligan image it's the generally good behaviour of the fans over the last 10 years or so.

Particularly the new stadium more recently has had an effect and the huge success of the family stand. Obviously there are drawbacks with the poor atmosphere though.

We know that but fans of other clubs didnt. Even know the strongest reminder of our history is hooliganism. My point is we could havr changed that image (which we slowly were) instead of Tan creating a whole new brand.

Our brand was only strong in the worst possible way ie) hooligans. Our history hasnt been changed.

No reason that bad name couldnt have been changed though. No need to just change and start a new brand.

Ridiculous comment

Care to elaborate. Mention Cardiff City before the rebrand and all people knew was hooliganism.

But the rebrand hasn't changed the hooligan image it's the generally good behaviour of the fans over the last 10 years or so.

Particularly the new stadium more recently has had an effect and the huge success of the family stand. Obviously there are drawbacks with the poor atmosphere though.

We know that but fans of other clubs didnt. Even know the strongest reminder of our history is hooliganism. My point is we could havr changed that image (which we slowly were) instead of Tan creating a whole new brand.

We were never known for our on-field achievements and like it or not our old image will always be associated with hooligan behavior,something a lot of people on here relish.

Our brand was only strong in the worst possible way ie) hooligans. Our history hasnt been changed.

No reason that bad name couldnt have been changed though. No need to just change and start a new brand.

Ridiculous comment

Care to elaborate. Mention Cardiff City before the rebrand and all people knew was hooliganism.

But the rebrand hasn't changed the hooligan image it's the generally good behaviour of the fans over the last 10 years or so.

Particularly the new stadium more recently has had an effect and the huge success of the family stand. Obviously there are drawbacks with the poor atmosphere though.

We know that but fans of other clubs didnt. Even know the strongest reminder of our history is hooliganism. My point is we could havr changed that image (which we slowly were) instead of Tan creating a whole new brand.

We were never known for our on-field achievements and like it or not our old image will always be associated with hooligan behavior,something a lot of people on here relish.

We are now mostly associated with being a club run in a ludicrous manner by a foreign owner.

When my friends in England who support other clubstalk to me it is always to offer sympathy about how badly we're run.

Our brand was only strong in the worst possible way ie) hooligans. Our history hasnt been changed.

No reason that bad name couldnt have been changed though. No need to just change and start a new brand.

Ridiculous comment

Care to elaborate. Mention Cardiff City before the rebrand and all people knew was hooliganism.

But the rebrand hasn't changed the hooligan image it's the generally good behaviour of the fans over the last 10 years or so.

Particularly the new stadium more recently has had an effect and the huge success of the family stand. Obviously there are drawbacks with the poor atmosphere though.

We know that but fans of other clubs didnt. Even know the strongest reminder of our history is hooliganism. My point is we could havr changed that image (which we slowly were) instead of Tan creating a whole new brand.

We were never known for our on-field achievements and like it or not our old image will always be associated with hooligan behavior,something a lot of people on here relish.

During games do other fans taunt us about being hooligans? No never. They taunt us for losing our identity. It's what we're now known for.

Our brand was only strong in the worst possible way ie) hooligans. Our history hasnt been changed.

No reason that bad name couldnt have been changed though. No need to just change and start a new brand.

Ridiculous comment

Care to elaborate. Mention Cardiff City before the rebrand and all people knew was hooliganism.

But the rebrand hasn't changed the hooligan image it's the generally good behaviour of the fans over the last 10 years or so.

Particularly the new stadium more recently has had an effect and the huge success of the family stand. Obviously there are drawbacks with the poor atmosphere though.

We know that but fans of other clubs didnt. Even know the strongest reminder of our history is hooliganism. My point is we could havr changed that image (which we slowly were) instead of Tan creating a whole new brand.

We were never known for our on-field achievements and like it or not our old image will always be associated with hooligan behavior,something a lot of people on here relish.

During games do other fans taunt us about being hooligans? No never. They taunt us for losing our identity. It's what we're now known for.

If you bother reading I said pre rebrand and that is what the OP was talking about to. The need to change our "brand" at all

I wear my red shirts from time to time (also own numerous blue ones, fear not!!), but in truth, I agree with the OP - our club already had great potential branding behind it. Hell, had I been Tan, I would've changed the badge to a big f**k off bluebird (like the Sale Sharks rugby teams badge, when they rebranded), and just played off that. Sure, would have been a bit cartoonish, but the fans probably would've been a lot happier with that than what we ultimately got.

Hell, at this point, I think Tan really should now down to the fans and make blue a prominent colour on our home shirt again. If he wants red on there too, then by all means, do it - red is a part of our history now, whether people like it or not.

The badge though...that will probably be the last bloody thing to ever change now. I'm 100% well be back in blue before there's even rumblings of the badge changing.

Fully agree but were constantly being talked about!!!

Like the saying goes " all news is good news"

The guy is probably 1 of the most talked about football owners in the world!!!

Even though I dislike the changes he's turned some heads and that's exactly what he wanted!!!

If he changed us back there would be a lot more talk about us

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

Tan had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding.

Excellent point

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

Tan had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding. had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding.

My word

He's got a point. I bet if you asked most football fans which club are nicknamed the Bluebirds then the majority would know. So surely that would validate his point about brand identity?

His target market for the rebranding isnt british people though. Most british fans know other british clubs' nicknames.

I bet almost nobody has or had heard of Cardiff City FC in asia at he time of the rebrand - let alone "the bluebirds".

To his target audience the bluebird brand was non existent, let alone strong.

Yes. I agree but perhaps I didn't make myself clear - I'm talking about the brand POTENTIAL to market abroad.

Cardiff's brand had huge potential.

For example, if you were marketing Fulham abroad what would u have:: Colour - white - a weak colour; Nickname - Cottagers (!); Badge or emblem - Just the club initials FFC; It's all a v weak brand - they're just a tiny part of London with little brand POTENTIAL.

Take Cardiff .- Colours - blue (the colour associated with Wales' capital city - marketing tie in with Cardiff Blues?); Nickname - Bluebirds (sung by fans); Badge - a Bluebird; There's a lot to work with there if you wanted to run a marketing campaign abroad.

Better tell that to the biggest and most succesful football club in the world!

Take your point, but to say its one of the strongest in british football is a joke. Infact it isn't even the strongest in wales.
City = Swansea, Team = swansea, nickname = the swans, kit = white, badge = a swan.
Clearly a far bigger connection. Than your random bluebird. BTW what the feck is a bluebird, never seen one in cardiff or for that matter anywhere else.
Do agree with the point there was a strong brand and identiy in cardiff though. Just think you have gone way over the top.

Oh for fu@ks sake cant you see this post is why we should never have changed you are all arguing with each other and its never going to end now.

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.
T
We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

What I don't understand about the ditching of 100 years of history is that we had one of the strongest brand identities in British football.

We'd played in the same colours for a century and those colours are associated with the city of Cardiff - even the rugby team is called Cardiff Blues.

Not only that but our nickname also incorporates thecolour blue. Even better, our fans actually sing the nickname. V few teams use their nickname in that way. Do Man Utd sing Red Devils, Arsenal sing Gunners etc?

Our nickname is a massive part of our identity.

Also the nickname was our badge's main feature. Instantly recognisable and associated with our club. It's all a marketing man's dream. It all fits together perfectly.

Tan had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding. had a hugely strong brand on a plate and chose to wreck it. Marketing suicide I would say.

I just don't understand why anyone would wreck such strong branding.

My word

He's got a point. I bet if you asked most football fans which club are nicknamed the Bluebirds then the majority would know. So surely that would validate his point about brand identity?

His target market for the rebranding isnt british people though. Most british fans know other british clubs' nicknames.

I bet almost nobody has or had heard of Cardiff City FC in asia at he time of the rebrand - let alone "the bluebirds".

To his target audience the bluebird brand was non existent, let alone strong.

Yes. I agree but perhaps I didn't make myself clear - I'm talking about the brand POTENTIAL to market abroad.

Cardiff's brand had huge potential.

For example, if you were marketing Fulham abroad what would u have:: Colour - white - a weak colour; Nickname - Cottagers (!); Badge or emblem - Just the club initials FFC; It's all a v weak brand - they're just a tiny part of London with little brand POTENTIAL.

Take Cardiff .- Colours - blue (the colour associated with Wales' capital city - marketing tie in with Cardiff Blues?); Nickname - Bluebirds (sung by fans); Badge - a Bluebird; There's a lot to work with there if you wanted to run a marketing campaign abroad.

Better tell that to the biggest and most succesful football club in the world!

Take your point, but to say its one of the strongest in british football is a joke. Infact it isn't even the strongest in wales.
City = Swansea, Team = swansea, nickname = the swans, kit = white, badge = a swan.
Clearly a far bigger connection. Than your random bluebird. BTW what the feck is a bluebird, never seen one in cardiff or for that matter anywhere else.
Do agree with the point there was a strong brand and identiy in cardiff though. Just think you have gone way over the top.

I agree Swansea have a potentially strong brand too. Presumably that's why your sensible chairman hasn't changed any of it!