Owners tells fans " if I dont get name change, I walk away "

If Dictator Tan tried to change our name, I would expect every City fan to turn on him and want him out.


' Premier League: Assem Allam tells fans he will go if FA don't back Hull Tigers name change '

Tuesday 14/01/14.

Hull owner Assem Allam has threatened to walk out on the club if the FA doesn't back his plans to change the club's name.

Assem Allam: Determined to change name to Tigers

Hull City owner Assem Allam has threatened to walk out on the club if the FA fails to back his plans to change the club's name.

Allam wants the club to drop the 'City' from its name and be known as Hull Tigers - a move that has provoked widespread opposition from the club's fans.

However, Allam is unrepentant and says he will pull his investment out of Hull "within 24 hours" if his plans are blocked.

"No-one on earth is allowed to question my business decisions - I won't allow it," he told Sky Sports News. "And I'll give you my CV to give you comfort and show you what I have achieved.

"I'm here to save the club and manage the club for the benefit of the community - it will never, ever be the other way around - take it from me.

"But the community can say "go away" and I will go within 24 hours.

"They can have it if they want, but it is a minority, normally the minority shout louder. I don't go by that, I go by the majority normally, you know this from many many examples.

"I haven't met more than two in the last month who say they would rather keep the name and play conference, I've had two people saying that, luckily only two.

"But if the majority are saying that then no harm done, just as soon as I know that it is the majority, and it is not the majority, then I go, I go with a smile."

When asked what would happen if the FA said he could not change the club's name, Allam said: "The same thing. It's a free country. There are no two ways about it - I have never said something and then gone back on it.

"I don't think it's a big issue actually, it's a big issue in the media's mind and the media are aggravating the situation because it suits the media.

"I mix with many people here in the area and outside the area, and it's not a major thing, the feedback I get is "we don't care if you drop City as long as we want to wake up Saturday morning and go to see quality football, and see the top players, some of the top players in the world playing football in our back yard". So I don't see it, from their life as a big issue really.

"We are unique, Hull Tigers are unique, we are the only club not forcing the issue, owners are not forcing the issue."


Hull owner Assem Allam says Nikica Jelavic will complete his move from Everton to the KC stadium.
Allam's statement came as he confirmed City will sign Everton striker Nikica Jelavic today and are in talks with West Brom forward Shane Long.

Steve Bruce has been looking to boost his forward line in the January transfer window and has been linked with the two players for some time.

Croatia international Jelavic moved to Goodison Park from Rangers in a £5.5m deal but has made only 10 Premier League appearances this term and scored his first goals of the season in the 4-0 FA Cup win over QPR.

"He will sign today," Allam said of Jelavic. "It's a massive deal, our biggest ever. The club is moving forward."

Allam is also hopeful they will also be able to bring Republic of Ireland international Long to the KC Stadium.

Long has been linked with a move to East Yorkshire for some time, although Bruce was forced to issue an apology last week after media reports claimed they had already agreed a deal with West Brom for the player.

Allam is hopeful the move will be completed though, leaving Bruce with a potentially new strikeforce for Saturday's trip to Norwich.

"I hope so. I think we agreed terms," said Allam when asked about Long.

"It's a matter of talking, getting the club to release and the player to agree."

Really feel for Hull fans. They have to be applauded in their efforts to disrupt Allam. Wish we could have had a similar unity among our fans over the rebrand etc.

http://www.youtube.com/watch?v=hpADeT3RNi4

This is a liverpool fan, speaking on Hull City and name change.

Normally I wouldn't highlight such plastic nonsense...

but this is a very good watch!

Really feel for Hull fans. They have to be applauded in their efforts to disrupt Allam. Wish we could have had a similar unity among our fans over the rebrand etc.

Allam seems to be convinced he has the majority behind him...he most likely has..................ive seen the demos and pictures, its not that much different to here tbh...............
this isnt a difficult equation..................3rd division 8,000 watching..........fans who will watch rain,shine,good or bad.
as the clubs results improve,so do gates...........the extra fans are therefore only watching because the level of football is higher..................8,000 grows to 28,000..............the extra 20,000 are the huge majority, and also not interested in lge 2, division 3, at any cost..............

It's all about marketing the game to the Worldwide audience but specifically to the largest consumer markets. As an American owner he is looking at marketing Hull City to the USA where sports teams have more unique names such as 49ers, Miami Dolphins, Denver Broncos, Oakland Raiders, Dallas cowboys etc? The US sporting audiences have no concept of having teams with similar names such as City, Utd, Town, County etc. Those names do not give a team an identity but merely a position on a map. This is a tough concept for those of us who have been following a team for 40+ years to accept but the new breed of owner is not nostalgic and generally is in it for the fame, fortune and prestige. After all, these tin pot dictators now get to rub shoulders with many of the glamorous people of the world and that was not previously possible if you owned all the tea in China.

He's got to be bluffing. You can't spend big money of two strikers in January only to pull all your investment out in 24 hours and watch your asset's value collapse in seconds.

Couldn't care less really.

It's happening and the FA will let it happen because money is all that matters.

People need to remember the FA are a registered company like anyone else.

https://companycheck.co.uk/company/02719699

Simple.

Its naive to think the most watched league in the world wouldn't become a dream for those in the business world to create their own brands.

Im surprised however that Tan hasn't tried to call us Cardiff Bluebirds. It would probably keep most fans here happy (I appreciate its Cardiff City or nothing for some), it would give us a brand image and logo of the bluebird to be known and it would be a rebrand similar to the likes of Miami Dolphins etc.

Cardiff Bluebirds
Hull Tigers
Manchester Devils
Manchester Citizens
Newcastle Magpies
Norwich Canaries
Sunderland Black Cats

Then you'd have the usual ESPN type presentation and commentary etc. with advertisements everywhere and so on. To think it won't go this way is naive.

Games will be built up as THE BLUEBIRDS VS THE CANARIES or THE CITIZENS vs THE DEVILS and the first names, the city of the name will become only relevant to those who have a vested interest. If you look in America they call them the Patriots or the Steelers or the Dolphins or the Packers. They remember them by the identifier which is usually the nickname part of the actual name.

It may not happen to the Manchester clubs as soon as the others because their brand image is massive already but the smaller clubs will do because it'll be stated as a business/marketing exercise needed to compete at the top. Thats a given.

From a marketing/branding exercise it makes sense. I can see were Hull's owner is coming from and I probably in their situation wouldn't really care. I also wouldn't care if we were Cardiff Bluebirds with a Bluebird only badge flying proud with a sea of blue. That may just be me but I'd take that than what we've currently got. Id rather us fly the Bluebird brand than the Dragon brand thats for sure.

Really feel for Hull fans. They have to be applauded in their efforts to disrupt Allam. Wish we could have had a similar unity among our fans over the rebrand etc.

Allam seems to be convinced he has the majority behind him...he most likely has..................ive seen the demos and pictures, its not that much different to here tbh...............
this isnt a difficult equation..................3rd division 8,000 watching..........fans who will watch rain,shine,good or bad.
as the clubs results improve,so do gates...........the extra fans are therefore only watching because the level of football is higher..................8,000 grows to 28,000..............the extra 20,000 are the huge majority, and also not interested in lge 2, division 3, at any cost..............

Clubs need protection from the Premier League....historical landmarks, buildings etc get protection (listed) and become part of our national 'heratige' , conserved for the next generation. Wheras 100+ year clubs don't get any protection, traditions flushed down the shitter

As long as we stay in the Cardiff area, and represent the city of my birth, I will support the club no matter what we are called and no matter what colours we play in. And I've been coming to games since 1967.

If Dictator Tan tried to change our name, I would expect every City fan to turn on him and want him out.


' Premier League: Assem Allam tells fans he will go if FA don't back Hull Tigers name change '

Tuesday 14/01/14.

Hull owner Assem Allam has threatened to walk out on the club if the FA doesn't back his plans to change the club's name.

Assem Allam: Determined to change name to Tigers

Hull City owner Assem Allam has threatened to walk out on the club if the FA fails to back his plans to change the club's name.

Allam wants the club to drop the 'City' from its name and be known as Hull Tigers - a move that has provoked widespread opposition from the club's fans.

However, Allam is unrepentant and says he will pull his investment out of Hull "within 24 hours" if his plans are blocked.

"No-one on earth is allowed to question my business decisions - I won't allow it," he told Sky Sports News. "And I'll give you my CV to give you comfort and show you what I have achieved.

"I'm here to save the club and manage the club for the benefit of the community - it will never, ever be the other way around - take it from me.

"But the community can say "go away" and I will go within 24 hours.

"They can have it if they want, but it is a minority, normally the minority shout louder. I don't go by that, I go by the majority normally, you know this from many many examples.

"I haven't met more than two in the last month who say they would rather keep the name and play conference, I've had two people saying that, luckily only two.

"But if the majority are saying that then no harm done, just as soon as I know that it is the majority, and it is not the majority, then I go, I go with a smile."

When asked what would happen if the FA said he could not change the club's name, Allam said: "The same thing. It's a free country. There are no two ways about it - I have never said something and then gone back on it.

"I don't think it's a big issue actually, it's a big issue in the media's mind and the media are aggravating the situation because it suits the media.

"I mix with many people here in the area and outside the area, and it's not a major thing, the feedback I get is "we don't care if you drop City as long as we want to wake up Saturday morning and go to see quality football, and see the top players, some of the top players in the world playing football in our back yard". So I don't see it, from their life as a big issue really.

"We are unique, Hull Tigers are unique, we are the only club not forcing the issue, owners are not forcing the issue."


Hull owner Assem Allam says Nikica Jelavic will complete his move from Everton to the KC stadium.
Allam's statement came as he confirmed City will sign Everton striker Nikica Jelavic today and are in talks with West Brom forward Shane Long.

Steve Bruce has been looking to boost his forward line in the January transfer window and has been linked with the two players for some time.

Croatia international Jelavic moved to Goodison Park from Rangers in a £5.5m deal but has made only 10 Premier League appearances this term and scored his first goals of the season in the 4-0 FA Cup win over QPR.

"He will sign today," Allam said of Jelavic. "It's a massive deal, our biggest ever. The club is moving forward."

Allam is also hopeful they will also be able to bring Republic of Ireland international Long to the KC Stadium.

Long has been linked with a move to East Yorkshire for some time, although Bruce was forced to issue an apology last week after media reports claimed they had already agreed a deal with West Brom for the player.

Allam is hopeful the move will be completed though, leaving Bruce with a potentially new strikeforce for Saturday's trip to Norwich.

"I hope so. I think we agreed terms," said Allam when asked about Long.

"It's a matter of talking, getting the club to release and the player to agree."

It's pathetic ..... If someone could tell me where changing the name to Tigers would increase club revenues then I would listen but I can't see where in any shape or form it would make a difference.

Just an egotistic foreign owner .

* serious post *

He's got to be bluffing. You can't spend big money of two strikers in January only to pull all your investment out in 24 hours and watch your asset's value collapse in seconds.

it depends how much his investment means to him...............its what the fans have to weigh up... as i said in my earlier post,fans appear and disappear as a clubs fortunes change, so although probably given a vote City or Tigers, City would most likely get 90% plus..............change the vote to City and conference...or Tigers and prem......i think tigers will win....simply because a large number of fans are only there because the fortunes of the club have risen.

Why dont these owners just invest in the club to which they are interested and stop trying to change everything about a club that has been there for years. I agree every club at some point would benefit from investment, but before investing in a club these owners need to think how this could impact on the fans because lets face it fans on seats is what generates the most funds to a club. As well as other things. Im sure if these investors said im going to invest at the start of the season but im gonna change everything about the identity colour brand etc the fans would say do one. Im a cardiff city fan and I feel for hull as no one would want there name changed or colours brand etc. Why dont these muppets just strengthen the side and leave the history of the club alone. Would love to see a ruling from the fa saying an invester can invest in a club but has to leave the identity in tact..

Really feel for Hull fans. They have to be applauded in their efforts to disrupt Allam. Wish we could have had a similar unity among our fans over the rebrand etc.

Allam seems to be convinced he has the majority behind him...he most likely has..................ive seen the demos and pictures, its not that much different to here tbh...............
this isnt a difficult equation..................3rd division 8,000 watching..........fans who will watch rain,shine,good or bad.
as the clubs results improve,so do gates...........the extra fans are therefore only watching because the level of football is higher..................8,000 grows to 28,000..............the extra 20,000 are the huge majority, and also not interested in lge 2, division 3, at any cost..............

Clubs need protection from the Premier League....historical landmarks, buildings etc get protection (listed) and become part of our national 'heratige' , conserved for the next generation. Wheras 100+ year clubs don't get any protection, traditions flushed down the shitter

my point here is not that i agree with his stance............its fact that attendances go up and down with a clubs fortunes........so therefore if you have a club like Hull or Cardiff......lots of your fans are relatively new and there because of success not history..........had we been a prem club for 20 years red wouldnt have happened.......likewise if we were in lge 2...and Hull like us have been down the leagues a lot..

It's pathetic ..... If someone could tell me where changing the name to Tigers would increase club revenues then I would listen but I can't see where in any shape or form it would make a difference.

Just an egotistic foreign owner .

* serious post *

From a business perspective it makes sense.

Everyone knows Hull is a city. You don't need a degree in Geography to work that out. They just want to create a complete brand for example like Apple.

Apple is the name. The logo is an Apple. Its consistent.

Hull Tigers is the name. The logo is a tiger. Its consistent. It makes sense from a marketing perspective thats for sure.

Brand consistency is of key importance.

I wouldn't mind being called Cardiff Bluebirds with a Bluebird logo. Its consistent and makes sense. We'll be called the bluebirds all over the world as people call the Miami Dolphins the Dolphins and our bluebird logo would be on display proudly.

Instead we've got Tans red dragon. The problem with that is to add brand consistency a renaming would most likely be Cardiff Dragons, which I would not accept. I would accept Cardiff Bluebirds however as I can see that as a natural progression from our historical and traditional ways to a more modern business/marketing approach.

If Tan called us Cardiff Bluebirds and changed our badge to a bluebird I am pretty certain most wouldnt mind. Theres only a minority angry because of the red and the dragon crap.

Progression is fine as long as its in the right direction.

Why dont these owners just invest in the club to which they are interested and stop trying to change everything about a club that has been there for years. I agree every club at some point would benefit from investment, but before investing in a club these owners need to think how this could impact on the fans because lets face it fans on seats is what generates the most funds to a club. As well as other things. Im sure if these investors said im going to invest at the start of the season but im gonna change everything about the identity colour brand etc the fans would say do one. Im a cardiff city fan and I feel for hull as no one would want there name changed or colours brand etc. Why dont these muppets just strengthen the side and leave the history of the club alone. Would love to see a ruling from the fa saying an invester can invest in a club but has to leave the identity in tact..

At which point loads of businessmen pull out and invest in another league where they face less restrictions and can build their own brands. Because they then have the money they attract the best players in the world because money talks. That would just leave the Premier League becoming second or third rate or even worse.

Soulofthesea has it absolutely right, the owner does have the majority on his side. The same as here, just look at the difference in our crowd on the day of the demonstration and how many actually protested. Sure people will chant etc. in the ground especially if we ain't winning but Tan takes away the money and we slide down the league how many will turn up then? Ask everyone as they come into the ground if they'd still come if Tan changed the name but the club would be in the Prem, or would they rather be blue and in the lower leagues the former would win hands down. The fact is the world has changed a lot since football clubs came into existence and you have to change or be left behind, and all this crap about history is just that, history. Changing colours, names, player's, grounds doesn't change your history, that's just what it is history. My first game was in 1961 and that is my history, it hasn't changed cos I've seen us the prem now playing in red.

It's pathetic ..... If someone could tell me where changing the name to Tigers would increase club revenues then I would listen but I can't see where in any shape or form it would make a difference.

Just an egotistic foreign owner .

* serious post *

From a business perspective it makes sense.

Everyone knows Hull is a city. You don't need a degree in Geography to work that out. They just want to create a complete brand for example like Apple.

Apple is the name. The logo is an Apple. Its consistent.

Hull Tigers is the name. The logo is a tiger. Its consistent. It makes sense from a marketing perspective thats for sure.

Brand consistency is of key importance.

I wouldn't mind being called Cardiff Bluebirds with a Bluebird logo. Its consistent and makes sense. We'll be called the bluebirds all over the world as people call the Miami Dolphins the Dolphins and our bluebird logo would be on display proudly.

Instead we've got Tans red dragon. The problem with that is to add brand consistency a renaming would most likely be Cardiff Dragons, which I would not accept. I would accept Cardiff Bluebirds however as I can see that as a natural progression from our historical and traditional ways to a more modern business/marketing approach.

If Tan called us Cardiff Bluebirds and changed our badge to a bluebird I am pretty certain most wouldnt mind. Theres only a minority angry because of the red and the dragon crap.

Progression is fine as long as its in the right direction.

thats the bit i dont get most of all............brand consistency............we had it more than most............you often hear us described as the Bluebirds, we played in blue with a bluebird logo....................how many clubs were/are as strongly linked to a nickname that incorporates its colour............Chelsea? Man City? Everton?Arsenal?.etc etc.........i can not think of another club with these connections as strongly linked as ours

Soulofthesea has it absolutely right, the owner does have the majority on his side. The same as here, just look at the difference in our crowd on the day of the demonstration and how many actually protested. Sure people will chant etc. in the ground especially if we ain't winning but Tan takes away the money and we slide down the league how many will turn up then? Ask everyone as they come into the ground if they'd still come if Tan changed the name but the club would be in the Prem, or would they rather be blue and in the lower leagues the former would win hands down. The fact is the world has changed a lot since football clubs came into existence and you have to change or be left behind, and all this crap about history is just that, history. Changing colours, names, player's, grounds doesn't change your history, that's just what it is history. My first game was in 1961 and that is my history, it hasn't changed cos I've seen us the prem now playing in red.

The reason people dislike Tan is because of;

1) The extreme colour change
2) The dragon and crap badge

If he came out and said 'I'm rebranding the club to Cardiff Bluebirds FC. You will have a blue home kit next season, all blue including the shorts and socks with white trim. You will have a simple round badge with the bluebird logo with modernised text with the clubs name and the date of establishment underneath. This is done to ensure progression whilst respecting the identity of the club' then most would have been fine with it.

Its not the 'rebrand' that is the issue for many. Its what we've been rebranded too that is the issue. A rebrand can be positive and the one stated above many would have been happy with. Tan could have turned us into a more marketable brand whilst respecting our tradition and identity. Instead, he turned us into 'his ideological brand' that suited his own agenda.

Interesting question;

What would you say if Tan wanted to change the name to the Cardiff City Bluebirds?

Soulofthesea has it absolutely right, the owner does have the majority on his side. The same as here, just look at the difference in our crowd on the day of the demonstration and how many actually protested. Sure people will chant etc. in the ground especially if we ain't winning but Tan takes away the money and we slide down the league how many will turn up then? Ask everyone as they come into the ground if they'd still come if Tan changed the name but the club would be in the Prem, or would they rather be blue and in the lower leagues the former would win hands down. The fact is the world has changed a lot since football clubs came into existence and you have to change or be left behind, and all this crap about history is just that, history. Changing colours, names, player's, grounds doesn't change your history, that's just what it is history. My first game was in 1961 and that is my history, it hasn't changed cos I've seen us the prem now playing in red.

you dont have to ask anyone.........we have the evidence...........our ave crowd in 1971 was 21,000..missed promotion by 1 place...........within 20 years we were in the bottom division with an average of just under 3,000, 20years on and success again on the verge of prem its back over 20,000..............its not unique to Cardiff

thats the bit i dont get most of all............brand consistency............we had it more than most............you often hear us described as the Bluebirds, we played in blue with a bluebird logo....................how many clubs were/are as strongly linked to a nickname that incorporates its colour............Chelsea? Man City? Everton?Arsenal?.etc etc.........i can not think of another club with these connections as strongly linked as ours

Brand consistency includes the name.

Apple - Apple Logo - etc.
Target - a logo of a red/white target etc.
Red Bull - a logo featuring red bulls head to head - competitiveness - which is what Red Bull are all about

People make the connection in their mind without even thinking. Its all done by people in the marketing sector to brainwash people into remembering their brands through these identifiers and so on.

Cardiff Bluebirds - Bluebird Logo - Play in blue - consistent brand

Ive done a module on it in university this year mate. I've got a brand plan on Cardiff City but because its being moderated/assessed at the moment I cant put it up for others to read. Its incredible how they brainwash people with this sort of stuff but it sticks.

Every day we remember things from logos - people who only buy Heinz beans etc. can find them straight away on the shelves of TESCO due to knowing the green tin label etc.

Interesting question;

What would you say if Tan wanted to change the name to the Cardiff City Bluebirds?

the truth..im dreading having to face it.............i dont know

The fans are the club.
Best thing to do is ballet the fans ,you shouldn't force these things on people i don't care how much money he's put in.You never know the fans might support him.

If Dictator Tan tried to change our name, I would expect every City fan to turn on him and want him out.


' Premier League: Assem Allam tells fans he will go if FA don't back Hull Tigers name change '

Tuesday 14/01/14.

Hull owner Assem Allam has threatened to walk out on the club if the FA doesn't back his plans to change the club's name.

Assem Allam: Determined to change name to Tigers

Hull City owner Assem Allam has threatened to walk out on the club if the FA fails to back his plans to change the club's name.

Allam wants the club to drop the 'City' from its name and be known as Hull Tigers - a move that has provoked widespread opposition from the club's fans.

However, Allam is unrepentant and says he will pull his investment out of Hull "within 24 hours" if his plans are blocked.

"No-one on earth is allowed to question my business decisions - I won't allow it," he told Sky Sports News. "And I'll give you my CV to give you comfort and show you what I have achieved.

"I'm here to save the club and manage the club for the benefit of the community - it will never, ever be the other way around - take it from me.

"But the community can say "go away" and I will go within 24 hours.

"They can have it if they want, but it is a minority, normally the minority shout louder. I don't go by that, I go by the majority normally, you know this from many many examples.

"I haven't met more than two in the last month who say they would rather keep the name and play conference, I've had two people saying that, luckily only two.

"But if the majority are saying that then no harm done, just as soon as I know that it is the majority, and it is not the majority, then I go, I go with a smile."

When asked what would happen if the FA said he could not change the club's name, Allam said: "The same thing. It's a free country. There are no two ways about it - I have never said something and then gone back on it.

"I don't think it's a big issue actually, it's a big issue in the media's mind and the media are aggravating the situation because it suits the media.

"I mix with many people here in the area and outside the area, and it's not a major thing, the feedback I get is "we don't care if you drop City as long as we want to wake up Saturday morning and go to see quality football, and see the top players, some of the top players in the world playing football in our back yard". So I don't see it, from their life as a big issue really.

"We are unique, Hull Tigers are unique, we are the only club not forcing the issue, owners are not forcing the issue."


Hull owner Assem Allam says Nikica Jelavic will complete his move from Everton to the KC stadium.
Allam's statement came as he confirmed City will sign Everton striker Nikica Jelavic today and are in talks with West Brom forward Shane Long.

Steve Bruce has been looking to boost his forward line in the January transfer window and has been linked with the two players for some time.

Croatia international Jelavic moved to Goodison Park from Rangers in a £5.5m deal but has made only 10 Premier League appearances this term and scored his first goals of the season in the 4-0 FA Cup win over QPR.

"He will sign today," Allam said of Jelavic. "It's a massive deal, our biggest ever. The club is moving forward."

Allam is also hopeful they will also be able to bring Republic of Ireland international Long to the KC Stadium.

Long has been linked with a move to East Yorkshire for some time, although Bruce was forced to issue an apology last week after media reports claimed they had already agreed a deal with West Brom for the player.

Allam is hopeful the move will be completed though, leaving Bruce with a potentially new strikeforce for Saturday's trip to Norwich.

"I hope so. I think we agreed terms," said Allam when asked about Long.

"It's a matter of talking, getting the club to release and the player to agree."

It's pathetic ..... If someone could tell me where changing the name to Tigers would increase club revenues then I would listen but I can't see where in any shape or form it would make a difference.

Just an egotistic foreign owner .

* serious post *

Same with our Identity, a F Disgrace

The fans are the club.
Best thing to do is ballet the fans ,you shouldn't force these things on people i don't care how much money he's put in.You never know the fans might support him.

Spot on

I really thought Tan would be good for this club of ours , how fking wrong I was. The only thing that I'm afraid of now is ,If he does walk all the creditor will run frightened and will line up for there money which of course will mean back to court and bankrupt us.

The fans are the club.
Best thing to do is ballet the fans ,you shouldn't force these things on people i don't care how much money he's put in.You never know the fans might support him.

Hes a business expert with a proven portfolio in the sector on how to build successful brands and generate revenue from a company with global reach. Please tell me why he should listen to a bunch of locals?

Hull fans have nothing to moan about. They've got a progressive club moving forward. It still incorporates their traditionalist colours and tiger and they are still a city. Its just a brand identifier to add consistency for business/branding/marketing purposes.

Its not as if he decided to change them to yellow and call them Hull Daffodils or something on a whim. Thats what Tan has done to us to suit his own ego and thats why its bad. If its for business purposes as is the case with Hull's name change it makes perfect sense.

I'd take Cardiff Bluebirds FC no problem with a blue kit and bluebird badge. Its a consistent brand incorporating traditionalist values.

It's pathetic ..... If someone could tell me where changing the name to Tigers would increase club revenues then I would listen but I can't see where in any shape or form it would make a difference.

Just an egotistic foreign owner .

* serious post *

From a business perspective it makes sense.

Everyone knows Hull is a city. You don't need a degree in Geography to work that out. They just want to create a complete brand for example like Apple.

Apple is the name. The logo is an Apple. Its consistent.

Hull Tigers is the name. The logo is a tiger. Its consistent. It makes sense from a marketing perspective thats for sure.

Brand consistency is of key importance.

I wouldn't mind being called Cardiff Bluebirds with a Bluebird logo. Its consistent and makes sense. We'll be called the bluebirds all over the world as people call the Miami Dolphins the Dolphins and our bluebird logo would be on display proudly.

Instead we've got Tans red dragon. The problem with that is to add brand consistency a renaming would most likely be Cardiff Dragons, which I would not accept. I would accept Cardiff Bluebirds however as I can see that as a natural progression from our historical and traditional ways to a more modern business/marketing approach.

If Tan called us Cardiff Bluebirds and changed our badge to a bluebird I am pretty certain most wouldnt mind. Theres only a minority angry because of the red and the dragon crap.

Progression is fine as long as its in the right direction.

Disagree TOTALLY

Tell me where this " new tiger brand " brings in the extra revenue to that of Hull City.

Who are you marketing the tiger brand actually that makes big revenue differences ?

* serious post *

The fans are the club.
Best thing to do is ballet the fans ,you shouldn't force these things on people i don't care how much money he's put in.You never know the fans might support him.

Hes a business expert with a proven portfolio in the sector on how to build successful brands and generate revenue from a company with global reach. Please tell me why he should listen to a bunch of locals?

Hull fans have nothing to moan about. They've got a progressive club moving forward. It still incorporates their traditionalist colours and tiger and they are still a city. Its just a brand identifier to add consistency for business/branding/marketing purposes.

Its not as if he decided to change them to yellow and call them Hull Daffodils or something on a whim. Thats what Tan has done to us to suit his own ego and thats why its bad. If its for business purposes as is the case with Hull's name change it makes perfect sense.

I'd take Cardiff Bluebirds FC no problem with a blue kit and bluebird badge. Its a consistent brand incorporating traditionalist values.

What's the evidence of these " brands " he's built up ? Whist are these brands ?

* serious post *

The fans are the club.
Best thing to do is ballet the fans ,you shouldn't force these things on people i don't care how much money he's put in.You never know the fans might support him.

Hes a business expert with a proven portfolio in the sector on how to build successful brands and generate revenue from a company with global reach. Please tell me why he should listen to a bunch of locals?

Hull fans have nothing to moan about. They've got a progressive club moving forward. It still incorporates their traditionalist colours and tiger and they are still a city. Its just a brand identifier to add consistency for business/branding/marketing purposes.

Its not as if he decided to change them to yellow and call them Hull Daffodils or something on a whim. Thats what Tan has done to us to suit his own ego and thats why its bad. If its for business purposes as is the case with Hull's name change it makes perfect sense.

I'd take Cardiff Bluebirds FC no problem with a blue kit and bluebird badge. Its a consistent brand incorporating traditionalist values.

one post you say brand is everything don't change it now you say change is good,make your mind up.
Arsenal gunners fc
man united red devils fc
Swansea swans fc
do i need to go further,its ridiculous.

and one for days west ham hammers fc.
jb you don't understand because your not a football fan.