Red or Blue - Time To Move On

Everyone knows that football is as much big business as it is sport. Cardiff City FC are a business that have a multi million pound turnover, and like all businesses are in a competitive dog eat dog world. Whether we like it or not, that world is changing, and the British football scene in 10 or 20 years time will be completely different to what it is now. We know what happens to businesses that don't move with the times, look at Woolworth, Bradford & Bingley, the British motorbike industry etc. etc. Plenty of companies have had to carry out rebranding exercises to ensure that they maintain commercial viability. Lloyds Bank for example have been branded green, then blue, now green again with the return of the black horse. Vincent Tan looks at Cardiff City as purely a business venture, and he needs a successful club to ensure he gets a good return on his investment. Whether he succeeds or fails remains to be seen. I would prefer to see the team play in Blue like most other supporters would, but we have to decide whether or not we want a football team playing at the highest level, or watch the likes of Hartlepool, Fleetwood and Newport on a regular basis. The leagues are growing further apart, and the money available for the top teams will continue to grow, while there will be less and less for the lower leagues. I can't see 92 league sides still in existence in 10 or 15 years time. If we want to be part of the top tiers of football, we are going to have to accept that change is inevitable, and move with the time, or return to playing unfashionable sides in front of four or five thousand people again.

No.

I think most fans already have.

We're not Woolworths or Lloyds Bank. We're Cardiff City Fotball Club.

The only one who should be moving on is Tan.

This is the biggest problem with the rebrand. It makes no commercial sense.

We now have a confused identity
Colour is not a determining factor in who people support
Most 'customers' have been upset (to varying degrees)
Most businesses rebrands are successful, people like them, or they are ambivalent. In City's case, most people hate it or are ambivalent.
All industries are specific. Cardiff is in the football industry where identity, history etc DO matter.I don't care about Lloyds TSB's colours are. It isn't important, yet in football, and sport in general these kind of things are important.

People often talk about the Washington Redskins maybe changing there name as it becomes increasingly controvsial. If I were a redskins fans, I'd probably oppose it, but at least there is a rationale behind them become the Washington Reds. At least it is understandable and makes sense.

Our rebrand makes zero sense. It hasn't benefitted us one bit, apart from in Tan's own warped mind.

It's full of shit, and as a customer of HSBC and Cardiff City, I'll tell you now..I care far more about the latter. I will switch my bank on a whim, but I won't switch my football club.

Our colours and identity mean a lot to me, and I'm not going to give it up without a fight.

That fight continues sunday, 2pm, outside the castle. All City fans should consider being there IMO.

No thanks.

This is the biggest problem with the rebrand. It makes no commercial sense.

We now have a confused identity
Colour is not a determining factor in who people support
Most 'customers' have been upset (to varying degrees)
Most businesses rebrands are successful, people like them, or they are ambivalent. In City's case, most people hate it or are ambivalent.
All industries are specific. Cardiff is in the football industry where identity, history etc DO matter.I don't care about Lloyds TSB's colours are. It isn't important, yet in football, and sport in general these kind of things are important.

People often talk about the Washington Redskins maybe changing there name as it becomes increasingly controvsial. If I were a redskins fans, I'd probably oppose it, but at least there is a rationale behind them become the Washington Reds. At least it is understandable and makes sense.

Our rebrand makes zero sense. It hasn't benefitted us one bit, apart from in Tan's own warped mind.

It's full of shit, and as a customer of HSBC and Cardiff City, I'll tell you now..I care far more about the latter. I will switch my bank on a whim, but I won't switch my football club.

Our colours and identity mean a lot to me, and I'm not going to give it up without a fight.

That fight continues sunday, 2pm, outside the castle. All City fans should consider being there IMO.

My comments are purely from my point of view, I am not saying that their any more valid than your comments, and people are obviously still divided on this. As I said, my preference is blue, but having watched Cardiff for the last 45 years, the shirt colour is not at the top of my priorities. It will be interesting to see how many of the 20,000 or so Cardiff supporters feel strongly enough to attend on Sunday. I hope the weather is ok for you and doesn't put a dampener on things, and wish you well in your fight to get the blue shirts reinstated.

That's fine, but who are you to tell people to move on?

That's fine, but who are you to tell people to move on?

Chuckles,pot,kettle,black.

Its only his opinion.You've got umteen thousand posts as the forum police.

That's fine, but who are you to tell people to move on?

Chuckles,pot,kettle,black.

Its only his opinion.You've got umteen thousand posts as the forum police.

WRONG. Everyone's entitled to their opinion, as I've always said. What's wrong is for others to tell people it's time to get over it.

Everyone knows that football is as much big business as it is sport. Cardiff City FC are a business that have a multi million pound turnover, and like all businesses are in a competitive dog eat dog world. Whether we like it or not, that world is changing, and the British football scene in 10 or 20 years time will be completely different to what it is now. We know what happens to businesses that don't move with the times, look at Woolworth, Bradford & Bingley, the British motorbike industry etc. etc. Plenty of companies have had to carry out rebranding exercises to ensure that they maintain commercial viability. Lloyds Bank for example have been branded green, then blue, now green again with the return of the black horse. Vincent Tan looks at Cardiff City as purely a business venture, and he needs a successful club to ensure he gets a good return on his investment. Whether he succeeds or fails remains to be seen. I would prefer to see the team play in Blue like most other supporters would, but we have to decide whether or not we want a football team playing at the highest level, or watch the likes of Hartlepool, Fleetwood and Newport on a regular basis. The leagues are growing further apart, and the money available for the top teams will continue to grow, while there will be less and less for the lower leagues. I can't see 92 league sides still in existence in 10 or 15 years time. If we want to be part of the top tiers of football, we are going to have to accept that change is inevitable, and move with the time, or return to playing unfashionable sides in front of four or five thousand people again.

Can't be bothered reading that and no! We'll never move on.

That's fine, but who are you to tell people to move on?

Chuckles,pot,kettle,black.

Its only his opinion.You've got umteen thousand posts as the forum police.

WRONG. Everyone's entitled to their opinion, as I've always said. What's wrong is for others to tell people it's time to get over it.

It's his opinion, he has posted it and subsequently said in a later post that is opinion is no more valid than others.

What's that word you keep using... (or misusing )

This is the biggest problem with the rebrand. It makes no commercial sense.

We now have a confused identity
Colour is not a determining factor in who people support
Most 'customers' have been upset (to varying degrees)
Most businesses rebrands are successful, people like them, or they are ambivalent. In City's case, most people hate it or are ambivalent.
All industries are specific. Cardiff is in the football industry where identity, history etc DO matter.I don't care about Lloyds TSB's colours are. It isn't important, yet in football, and sport in general these kind of things are important.

People often talk about the Washington Redskins maybe changing there name as it becomes increasingly controvsial. If I were a redskins fans, I'd probably oppose it, but at least there is a rationale behind them become the Washington Reds. At least it is understandable and makes sense.

Our rebrand makes zero sense. It hasn't benefitted us one bit, apart from in Tan's own warped mind.

It's full of shit, and as a customer of HSBC and Cardiff City, I'll tell you now..I care far more about the latter. I will switch my bank on a whim, but I won't switch my football club.

Our colours and identity mean a lot to me, and I'm not going to give it up without a fight.

That fight continues sunday, 2pm, outside the castle. All City fans should consider being there IMO.

Great post. I wish the fans who keep licking Tan's arse would understand this.

This is the biggest problem with the rebrand. It makes no commercial sense.

We now have a confused identity
Colour is not a determining factor in who people support
Most 'customers' have been upset (to varying degrees)
Most businesses rebrands are successful, people like them, or they are ambivalent. In City's case, most people hate it or are ambivalent.
All industries are specific. Cardiff is in the football industry where identity, history etc DO matter.I don't care about Lloyds TSB's colours are. It isn't important, yet in football, and sport in general these kind of things are important.

People often talk about the Washington Redskins maybe changing there name as it becomes increasingly controvsial. If I were a redskins fans, I'd probably oppose it, but at least there is a rationale behind them become the Washington Reds. At least it is understandable and makes sense.

Our rebrand makes zero sense. It hasn't benefitted us one bit, apart from in Tan's own warped mind.

It's full of shit, and as a customer of HSBC and Cardiff City, I'll tell you now..I care far more about the latter. I will switch my bank on a whim, but I won't switch my football club.

Our colours and identity mean a lot to me, and I'm not going to give it up without a fight.

That fight continues sunday, 2pm, outside the castle. All City fans should consider being there IMO.

Great post. I wish the fans who keep licking Tan's arse would understand this.

Says you who has bought a rebranded top

This is the biggest problem with the rebrand. It makes no commercial sense.

We now have a confused identity
Colour is not a determining factor in who people support
Most 'customers' have been upset (to varying degrees)
Most businesses rebrands are successful, people like them, or they are ambivalent. In City's case, most people hate it or are ambivalent.
All industries are specific. Cardiff is in the football industry where identity, history etc DO matter.I don't care about Lloyds TSB's colours are. It isn't important, yet in football, and sport in general these kind of things are important.

People often talk about the Washington Redskins maybe changing there name as it becomes increasingly controvsial. If I were a redskins fans, I'd probably oppose it, but at least there is a rationale behind them become the Washington Reds. At least it is understandable and makes sense.

Our rebrand makes zero sense. It hasn't benefitted us one bit, apart from in Tan's own warped mind.

It's full of shit, and as a customer of HSBC and Cardiff City, I'll tell you now..I care far more about the latter. I will switch my bank on a whim, but I won't switch my football club.

Our colours and identity mean a lot to me, and I'm not going to give it up without a fight.

That fight continues sunday, 2pm, outside the castle. All City fans should consider being there IMO.

Great post. I wish the fans who keep licking Tan's arse would understand this.

Clarify/justify (quote): "The fans that keep licking Tan's arse" please, JonCCFC

It's his opinion, he has posted it and subsequently said in a later post that is opinion is no more valid than others.

What's that word you keep using... (or misusing )

You seem to have completely missed the thread title. Silly you.

its a sensible post. the people buying clubs these days dont do it for the love of the club,and the money involved is insane.
i have read on here.we get tan out and a new buyer in.there has always been somebody ready to take over.
difference is,its now over 100 million. ALL our previous owners combined could not buy us now.
its getting more and more like the NFL.we could be white and red bull Cardiff nxt
im going to continue wearing blue.but really not sure of the future.

It'll be time to move on when we are back to Blue.........and only then.

its a sensible post. the people buying clubs these days dont do it for the love of the club,and the money involved is insane.
i have read on here.we get tan out and a new buyer in.there has always been somebody ready to take over.
difference is,its now over 100 million. ALL our previous owners combined could not buy us now.
its getting more and more like the NFL.we could be white and red bull Cardiff nxt
im going to continue wearing blue.but really not sure of the future.

It is a sensible post - but the non-sensible part is telling people that they should move on.

I certainly won't.

its a sensible post. the people buying clubs these days dont do it for the love of the club,and the money involved is insane.
i have read on here.we get tan out and a new buyer in.there has always been somebody ready to take over.
difference is,its now over 100 million. ALL our previous owners combined could not buy us now.
its getting more and more like the NFL.we could be white and red bull Cardiff nxt
im going to continue wearing blue.but really not sure of the future.

It is a sensible post - but the non-sensible part is telling people that they should move on.

I certainly won't.

One Barry Chuckle......there's only on Barry Chuckle!!

It's his opinion, he has posted it and subsequently said in a later post that is opinion is no more valid than others.

What's that word you keep using... (or misusing )

You seem to have completely missed the thread title. Silly you.

I am not telling you that you have to move on, I am expressing a point of view in the same way that others do when using this forum. I believe what I said to be true, and I accept that I may be proved wrong in the future, time will tell. I know everyone has their own view on this, and I respect the fact that there are plenty of people who don't agree with me, but would not consider posting any derogatory remarks just because they disagree with my point of view.Everyone is entitled to their own viewpoint, and in some ways I hope that I am proved wrong, because I prefer the blue shirts as I stated previously. Just as a matter of interest, if Cardiff survive in this division and go from strength to strength and end up being a top ten side, would you still be fighting against the shirts if they are still playing in red in say 4 years time? I am just curious as to how long the fight will go on for, and whether people will stop watching them if they don't revert to blue.

That's fine, but who are you to tell people to move on?

Chuckles,pot,kettle,black.

Its only his opinion.You've got umteen thousand posts as the forum police.

WRONG. Everyone's entitled to their opinion, as I've always said. What's wrong is for others to tell people it's time to get over it.

No more wrong than other posters who say red fans are not true fans ect ect, but who's opinions are defended by people on here!
Double standards at its best!

This is the biggest problem with the rebrand. It makes no commercial sense.

We now have a confused identity
Colour is not a determining factor in who people support
Most 'customers' have been upset (to varying degrees)
Most businesses rebrands are successful, people like them, or they are ambivalent. In City's case, most people hate it or are ambivalent.
All industries are specific. Cardiff is in the football industry where identity, history etc DO matter.I don't care about Lloyds TSB's colours are. It isn't important, yet in football, and sport in general these kind of things are important.

People often talk about the Washington Redskins maybe changing there name as it becomes increasingly controvsial. If I were a redskins fans, I'd probably oppose it, but at least there is a rationale behind them become the Washington Reds. At least it is understandable and makes sense.

Our rebrand makes zero sense. It hasn't benefitted us one bit, apart from in Tan's own warped mind.

It's full of shit, and as a customer of HSBC and Cardiff City, I'll tell you now..I care far more about the latter. I will switch my bank on a whim, but I won't switch my football club.

Our colours and identity mean a lot to me, and I'm not going to give it up without a fight.

That fight continues sunday, 2pm, outside the castle. All City fans should consider being there IMO.

Great post. I wish the fans who keep licking Tan's arse would understand this.

Says you who has bought a rebranded top

Because buying the blue shirt is really licking Tan's arse

No more wrong than other posters who say red fans are not true fans ect ect, but who's opinions are defended by people on here!
Double standards at its best!

You are right... Certainly isn't double standards by me though... so don't know why you are saying that.

It's his opinion, he has posted it and subsequently said in a later post that is opinion is no more valid than others.

What's that word you keep using... (or misusing )

You seem to have completely missed the thread title. Silly you.

I am not telling you that you have to move on, I am expressing a point of view in the same way that others do when using this forum. I believe what I said to be true, and I accept that I may be proved wrong in the future, time will tell. I know everyone has their own view on this, and I respect the fact that there are plenty of people who don't agree with me, but would not consider posting any derogatory remarks just because they disagree with my point of view.Everyone is entitled to their own viewpoint, and in some ways I hope that I am proved wrong, because I prefer the blue shirts as I stated previously. Just as a matter of interest, if Cardiff survive in this division and go from strength to strength and end up being a top ten side, would you still be fighting against the shirts if they are still playing in red in say 4 years time? I am just curious as to how long the fight will go on for, and whether people will stop watching them if they don't revert to blue.

you have a point,in four years the people shouting for blue will probably be wearing red and shouting red army.Time is a healer and blue will be consigned to the history books.
A lot of the youngsters now wearing red will be soon be in their teens chanting their own red songs,believe me if we stay red it will happen.

No more wrong than other posters who say red fans are not true fans ect ect, but who's opinions are defended by people on here!
Double standards at its best!

You are right... Certainly isn't double standards by me though... so don't know why you are saying that.

Didnt say it was you did I??? Was posting an opinion on double standards which I understand we are all entitled to do? ?

Didnt say it was you did I??? Was posting an opinion on double standards which I understand we are all entitled to do? ?

I'm the only one complaining about it in this thread, so it must have been me... otherwise there is no possibility of any "double standards" are there Allan?

Keep up.

Didnt say it was you did I??? Was posting an opinion on double standards which I understand we are all entitled to do? ?

I'm the only one complaining about it in this thread, so it must have been me... otherwise there is no possibility of any "double standards" are there Allan?

Keep up.

Mmm no idea what you are talking about, you haven't mentioned double standards in any post just looked as thought I was going blind? You complained about people being told to move on, nothing to do with double standards is it? ? Think you are a bit paranoid but never mind, won't make it worse for you so won't reply again!

Be interesting to see how many fans turn out at the castle on the weekend. Lets say we have a hardcore of supporters numbering 7000 - 8000, the supporters who will still turn up on a wet December day to watch Brentford or someone similar in one of the lower divisions. If just 20% of these feel strongly enough about the colour change, there should be a good 1400 or so people there on Sunday. Much less than this would suggest not too many people are that concerned. Weather should be dry, and good luck to you people who turn up, I respect what you are are trying to achieve even though it's not important enough to me to be there on Sunday.