Club Should Post A Report on Benefits of Colour Change

I think it's about time the club published a properly researched report on the clear benefits of changing Cardiff's strip from blue to red. I think we are owed this.

I do not accept the simple argument that "if we hadn't changed colour, we would not have had the investment". As far as I can see, there is insufficient information about why the investment could only go ahead if the colour change also occurred.

For this reason, I believe that if further fan pressure had been applied before the start of the 2012/13 season, the colour change may have been avoided, and the investment kept. I believe that if it hadn't been for the fans' meeting that took place prior to the season being severely disrupted, fan pressure would have been kept up.

So anyway, I would like the club to release a report detailing clearly why a change to red has been a good thing for the club itself, and for its fans.

I think such a report should also examine the detrimental effects of the change, focussing particularly on fans.

I personally feel that the club did not foresee the impact the changes would have, and the substantial controversy that would result.

I also feel that one fundamental point that the club and its owner neglected to take into account was the signifance of the club's nickname, ie. "Bluebirds". I personally don't think our 80 year history or whatever it is necessarily needs to be taken into account when considering whether it makes sense for a team named the Bluebirds to have a home strip that is anything other than blue. I think if I was a business man sitting down, it could be the day before the club is formed, and I was thinking, right, I have a club that is named the Bluebirds, now what colour should they play in, for me, it would be a no-brainer.

I think it's about time the club published a properly researched report on the clear benefits of changing Cardiff's strip from blue to red. I think we are owed this.

I do not accept the simple argument that "if we hadn't changed colour, we would not have had the investment". As far as I can see, there is insufficient information about why the investment could only go ahead if the colour change also occurred.

For this reason, I believe that if further fan pressure had been applied before the start of the 2012/13 season, the colour change may have been avoided, and the investment kept. I believe that if it hadn't been for the fans' meeting that took place prior to the season being severely disrupted, fan pressure would have been kept up.

So anyway, I would like the club to release a report detailing clearly why a change to red has been a good thing for the club itself, and for its fans.

I think such a report should also examine the detrimental effects of the change, focussing particularly on fans.

I personally feel that the club did not foresee the impact the changes would have, and the substantial controversy that would result.

I also feel that one fundamental point that the club and its owner neglected to take into account was the signifance of the club's nickname, ie. "Bluebirds". I personally don't think our 80 year history or whatever it is necessarily needs to be taken into account when considering whether it makes sense for a team named the Bluebirds to have a home strip that is anything other than blue. I think if I was a business man sitting down, it could be the day before the club is formed, and I was thinking, right, I have a club that is named the Bluebirds, now what colour should they play in, for me, it would be a no-brainer.

The man can't even tell us why they sacked moody, what hope have we got of this! (Agree with what your saying though)

As a direct result of the investment from the rebrand we have gained promotion to the premier league and far bigger income streams.

As a direct result of the investment from the rebrand we have gained promotion to the premier league and far bigger income streams.

Not sure how much of my own post you read, but I think you are not addressing what I've said in just the second sentence of the original post, which was that there is still insufficient information regarding the necessity of the colour change in order to secure the investment. I don't think that the phrase you've used "investment from the rebrand" actually makes any sense whatsoever to be honest.

(For "insufficient information" above, read "no information")

I also wonder if the club will at any stage begin to consider if changing back to blue is worthwhile/possible.

As a direct result of the investment from the rebrand we have gained promotion to the premier league and far bigger income streams.

Not sure how much of my own post you read, but I think you are not addressing what I've said in just the second sentence of the original post, which was that there is still insufficient information regarding the necessity of the colour change in order to secure the investment. I don't think that the phrase you've used "investment from the rebrand" actually makes any sense whatsoever to be honest.

Of course it makes sense. Without the colour change TG said we would have to find investment elsewhere. Therefore the money invested by Tan as a result of the rebrand would not have been guaranteed if we had not changed our colour and therefore you cannot guarantee we would have won promotion. We would have more likely have gone into administration and quite possibly relegated to league 1.

I still don't think you're addressing the issue.

I personally cannot believe that any investor with any degree of sanity would stipulate that a £100million investment would hinge on such an arbitrary decision as changing the kit colour. Besides, clearly this was not the case as he initially backed down from the rebrand, presumably with the intention of continuing with the investment.

And just as I struggle with that concept, I also find it difficult to believe that other people could be willing to accept this condition of the investment being the case.

What I feel the club still needs to do though is show, by means of a clear report, the benefits, to both the club and its fans, on a local, national, and international level, of the change of colour.

I feel that if they are unable to do this, they should accept that it has been a PR disaster, and accept by far the majority preference of its fans and put in place a programme of returning to blue as soon as possible.

I also find it interesting that, despite showing some apparent support for the changes, you must clearly be in a state of some confusion yourself using the name bluedragon.

I probably shouldn't need to remind you that dragons are red, not blue, while Cardiff City currently plays not in blue, but red.

I think this just emphasises the problem we have with image and identity. The team continues to play, all might seem fine, but the club has quite a major identity crisis. Image is extremely important for any business, and as Sam Hammam pointed out in a recent interview, this crisis of identity needs to be urgently addressed.

It simple, you put that amount of money into any business and you have what you want!!

As a direct result of the investment from the rebrand we have gained promotion to the premier league and far bigger income streams.

Not sure how much of my own post you read, but I think you are not addressing what I've said in just the second sentence of the original post, which was that there is still insufficient information regarding the necessity of the colour change in order to secure the investment. I don't think that the phrase you've used "investment from the rebrand" actually makes any sense whatsoever to be honest.

Of course it makes sense. Without the colour change TG said we would have to find investment elsewhere. Therefore the money invested by Tan as a result of the rebrand would not have been guaranteed if we had not changed our colour and therefore you cannot guarantee we would have won promotion. We would have more likely have gone into administration and quite possibly relegated to league 1.

spot on bluedragon

tan has basically said he wouldnt invest his own money if it wasnt red, its his club so thats all the evidence needed, if he didnt he would of left and then no investment

The OP makes some very valid points, and I'd suggest speaking to Tom Gorringe the supporters liaison officer and also the trust, to formally request a study.

Some fans might not care, but many do, and for me it's entirely unacceptable what has happened, and if the study finds that we only went to red because Tan wanted to and decided to hold us to ransom, then at least let that be known.

I remember at the time, some city fans actually believed the 'red is popular in the far east' myth, and this was used to justify the rebrand. Clearly that is bollocks, so let the report expose it.

The club hasn't gained a single fan from the colour change, we'd be in a better state if we reversed to blue, and if the club think red is so great, they shouldn't fear formally justifying it to fans.

I still don't think you're addressing the issue.

And I think your post is an exercise in semantics.



I personally cannot believe that any investor with any degree of sanity would stipulate that a £100million investment would hinge on such an arbitrary decision as changing the kit colour. Besides, clearly this was not the case as he initially backed down from the rebrand, presumably with the intention of continuing with the investment.
Again I know the rebrand was considered as a necessary image change by the man who pays the piper unlike me and you
And just as I struggle with that concept, I also find it difficult to believe that other people could be willing to accept this condition of the investment being the case.

Difficult,yes for me and many others but not as unpalatable as the alternative

What I feel the club still needs to do though is show, by means of a clear report, the benefits, to both the club and its fans, on a local, national, and international level, of the change of colour.

Whatever you feel doesn't make it right as like me you don't own the club and please don't say my season ticket means I'm entitled to such things.

I feel that if they are unable to do this, they should accept that it has been a PR disaster, and accept by far the majority preference of its fans and put in place a programme of returning to blue as soon as possible.

This I agree with but I'm not holding my breath

Supporters' group urge Cardiff City to wear blue at all away games
21 Oct 2013 09:58
Cardiff City Supporters’ Trust make appeal after board member Keith Morgan contacted Premier League to clarify rules on kits

Cardiff City have been urged to wear their traditional blue at all away games - barring a colour clash - by an official supporters group.

The Cardiff City Supporters’ Trust made the appeal after its board member Keith Morgan contacted the Premier League to clarify the rules on kits.

Mr Morgan was told that while clubs must wear their home strip when playing at home, they could wear any of their approved strips at away matches.

Accountant Mr Morgan said: “I contacted the Premier League to clarify Rule M13 and M22 concerning registered match-day kits to find out whether a club can wear any of its three registered kits.

“They have come back with a response which makes it perfectly clear there is nothing to stop that happening.”

Blue alternative kits went on sale for the first time last Saturday and the Supporters Trust says the club wearing blue would be a good way of building bridges with fans after recent upheaval and off-field controversy.

“The Trust board believes strongly that the club should wear blue shirts at all away matches in the Premier League, except if there is a clash such as games against Everton, Chelsea and West Bromwich Albion,” Mr Morgan said.
“And, of course, the majority of fans who travel away wear blue.

“Given the unnecessary off-field issues of the last couple of weeks, we hope the club management, including Vincent Tan, will look to build bridges with fans and ensure our traditional blue colour shirts are worn by the Bluebirds at the vast majority of away matches.

“The Trust, like the majority of fans, also in the future wants a return to blue at home games.”