I WANT TO KNOW !
Tue Apr 23, 2013 10:31 pm
How much money have we made in Malaysia selling red shirts ?
Was it worth it ? and if it was, how much money are we expected to make next year ( shirts only )
Quote,
I created some controversy with the colours. There was a lot of resistance. Most of the fans and most of the board were against it,” said Tan.
“I said maybe this will change our luck. I changed the logo to the national symbol.
“In 1927 when Cardiff won the FA Cup they had a dragon on their crest so I brought it back – the national flag on the shirt.
“It’s not an Asian dragon but their national symbol. You can’t have a red dragon on a blue jersey, so the jersey had to change too.
“The blogs got pretty nasty, but I would like to think I changed Cardiff’s luck”
Of the far east links, he continued: “You know, one Malaysian official told me that he cried when he saw the stadium with Malaysia over it.
“I’ve been told by chairmen of other football clubs that I’m ‘lucky to have your country sponsoring your team’.
“I have to tell them that on the contrary, I am sponsoring my country by putting Malaysia on the Cardiff jerseys.
“But I believe I received a lot of goodwill from Malaysians by promoting Malaysia. I think a lot of people are supporting us quietly.
“I could have put one of my companies on the shirt – like Cosway – but Malaysia has a nice ring to it.
“Every week I get the cuttings and the papers show massive coverage with the Malaysia logo emblazoned across their pages.
“I hope that Tourism Malaysia will consider sponsoring us.
“Some people said I was mad to buy a football club, but it’s turning out to be a good investment for me.
“The Kuwaitis have bought Nottingham Forest, the Thais have Leicester, the Abu Dhabis bought Leeds, while Birmingham is still in Hong Kong hands.
“What we are doing has got to be good for Malaysia."
Nothing sinister, I just want to see the figures
Was it worth it ? and if it was, how much money are we expected to make next year ( shirts only )
Quote,
I created some controversy with the colours. There was a lot of resistance. Most of the fans and most of the board were against it,” said Tan.
“I said maybe this will change our luck. I changed the logo to the national symbol.
“In 1927 when Cardiff won the FA Cup they had a dragon on their crest so I brought it back – the national flag on the shirt.
“It’s not an Asian dragon but their national symbol. You can’t have a red dragon on a blue jersey, so the jersey had to change too.
“The blogs got pretty nasty, but I would like to think I changed Cardiff’s luck”
Of the far east links, he continued: “You know, one Malaysian official told me that he cried when he saw the stadium with Malaysia over it.
“I’ve been told by chairmen of other football clubs that I’m ‘lucky to have your country sponsoring your team’.
“I have to tell them that on the contrary, I am sponsoring my country by putting Malaysia on the Cardiff jerseys.
“But I believe I received a lot of goodwill from Malaysians by promoting Malaysia. I think a lot of people are supporting us quietly.
“I could have put one of my companies on the shirt – like Cosway – but Malaysia has a nice ring to it.
“Every week I get the cuttings and the papers show massive coverage with the Malaysia logo emblazoned across their pages.
“I hope that Tourism Malaysia will consider sponsoring us.
“Some people said I was mad to buy a football club, but it’s turning out to be a good investment for me.
“The Kuwaitis have bought Nottingham Forest, the Thais have Leicester, the Abu Dhabis bought Leeds, while Birmingham is still in Hong Kong hands.
“What we are doing has got to be good for Malaysia."
Nothing sinister, I just want to see the figures
Re: I WANT TO KNOW !
Tue Apr 23, 2013 10:40 pm
You won't find the answer on here, it's the club you'd need to ask.
I would say that it wasn't about shirt sales though, it was about making the club more of an option in Malaysia and the Far East. Get the Chinese to bite because of the colour, get the Malaysians to bite with the sponsorship and get the football fans to bite with ALL home games available live.
Was it worth it? Well our profile is bigger and will only get bigger now we have gone up. Could it have been done in blue, yes it could, but that was obviously not an option for this owners plan.
I would say that it wasn't about shirt sales though, it was about making the club more of an option in Malaysia and the Far East. Get the Chinese to bite because of the colour, get the Malaysians to bite with the sponsorship and get the football fans to bite with ALL home games available live.
Was it worth it? Well our profile is bigger and will only get bigger now we have gone up. Could it have been done in blue, yes it could, but that was obviously not an option for this owners plan.