Why do cardiff fans always talk us down ?

ive seen threads about rumours on players coming in ,why cant we get top players in ? ive seen people say we wont get koulo etc ,why cant we? maybe some top players would like a chanllenge ,swansea have gone up and done well with a shit squad ,we got better players than them now ,a few more additions and we could have a really great team ,I trust malky to get the right type of player in