Cardiff City Forum



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Why we won't see the bluebird for 10 years

Fri Feb 22, 2013 11:40 pm

VT is a dictator and it is quite obvious that all around him are scared to question his authority. He has no emotional attachment to this club in the slightest. He is a business man, he will view this club like he would view a share on the stock market, this club to him is an investment and unfortunately in business, emotional attachment does not come in to it.

The man has a history of re-branding struggling businesses and building them into profitable companies. If I made an investment of £100m and lost a small percentage of fans because of the re-brand but then replaced the disgruntled lot with those who are lining up to hand him their money and lapping up his vision I would not care in the slightest. I certainly would not allow the emotions of a small minority scupper my investment strategy (which has served the guy pretty well so far considering he is a billionaire).

I do not question his motive in investing in Cardiff City, a potentially huge club who were only a few months from drastically increasing their revenues from Premiership football. I do however question his exit strategy. Put it this way, there's no way that he would walk away without securing Premiership football, even if by some unlikely reason we fail to win promotion this season. I believe that VT has identified a future investor in the club and the re-brand and the management structure that VT has put in place at CCFC is all geared towards eventually selling at a considerable profit to this investor. Peter Lim's name has been mentioned a few times now. If this is the case, the club will never go back to blue or the bluebird.

This is why action should have been taken as soon as the re-brand was announced. This has been the saddest season I have ever witnessed as a city fan. The supporters are divided, the history and traditions that we have grown up on have been shit all over. I am honestly shocked and quite embarrassed that the general attitude of City fans is to roll over and accept this. We are known as being a passionate bunch of fans but that passion seems to have been drained or even ground out of long-term supporters over time. It has hurt like hell this season watching Cardiff. Tuesday night was a devastating blow, it was like walking in on your wife in bed with another man.

The attitude that has been adopted of "let's not rock the boat" is in my opinion why we will not see the blue shirts or our beloved bluebird for at least the next 10 years. We should have let VT know exactly what the bluebird and Cardiff CIty means to us with a boycott of the stadium, organized peaceful protests, organized wearing of blue shirts and blue flags throughout the stadium as soon as this joke of a re-brand was announced. The very calculated way that VT bent the fans over a barrel has been a very intelligent move on his part. He knew he would introduce his re-brand over a couple of seasons (thus not losing any revenue this season from supporters walking away because of the loss of the bluebird and the name Cardiff City. Once the disgruntled base have left, he can pretty much do what he wants to the club).

It's my strong opinion that the in-fighting and lack of decisive action from Cardiff fans has struck the final blow to our dying bluebird.

Re: Why we won't see the bluebird for 10 years

Fri Feb 22, 2013 11:49 pm

A lot of fans should read this, excellent read in terms of how you said it. :ayatollah:

Re: Why we won't see the bluebird for 10 years

Fri Feb 22, 2013 11:59 pm

Cheers mate :ayatollah:

Re: Why we won't see the bluebird for 10 years

Sat Feb 23, 2013 12:02 am

Fair play , top post , from the tallest man in our history ! We are a joke these days