Malaysian Google searches: Cardiff city

Is tans Malaysian plan working? Over the last few months as the rebranding debate continued to roar on we have heard many fans discuss the popularity of the club in Malaysia and surrounding Asian counties. I've always had my doubts regarding this, major doubts in fact. It just doesn't stack up.

Here are the google searches in the last 12 months for Chelsea, Liverpool, Cardiff and for contrasts sake - Swansea who are our local rivals and QPR who have similar Malaysian connections.

http://www.google.co.uk/trends/explore# ... 2-m&cmpt=q

This shows how little impact the club is having over there and even Swansea are sparking more interest than us and how even QPR with all their Asian promotion cannot even get near the big clubs.

Food for thought.

Note as well that a sizeable portion of Cardiffs searches are for "Cardiff University" where as the searches for Chelsea, Liverpool, Swansea and QPR are purely football searches.

Having done the trend myself mate the only time Cardiff City was looked up in Malaysia was during the time we played Liverpool in the cup final. These searches were done in both Kuala Lumpur and Johor Bahru. In the build up to this period there was no searches done on Cardiff City and after the cup buzz died down the searches went back down to 0.

What this tells me is that Malaysians have searched Liverpool vs Cardiff City to watch the game most likely during this period online.

Hope this helps.

Having done the trend myself mate the only time Cardiff City was looked up in Malaysia was during the time we played Liverpool in the cup final. These searches were done in both Kuala Lumpur and Johor Bahru. In the build up to this period there was no searches done on Cardiff City and after the cup buzz died down the searches went back down to 0.

What this tells me is that Malaysians have searched Liverpool vs Cardiff City to watch the game most likely during this period online.

Hope this helps.

That's pretty much what I deduced from it also.

So basically nobody in Malaysia gives two hoots about whats going on here, yet we have rebranded for it.

Is tans Malaysian plan working? Over the last few months as the rebranding debate continued to roar on we have heard many fans discuss the popularity of the club in Malaysia and surrounding Asian counties. I've always had my doubts regarding this, major doubts in fact. It just doesn't stack up.

Here are the google searches in the last 12 months for Chelsea, Liverpool, Cardiff and for contrasts sake - Swansea who are our local rivals and QPR who have similar Malaysian connections.

http://www.google.co.uk/trends/explore# ... 2-m&cmpt=q

This shows how little impact the club is having over there and even Swansea are sparking more interest than us and how even QPR with all their Asian promotion cannot even get near the big clubs.

Food for thought.

Ironically, the time we were searched the most, we still wore blue.

dontknow if you guys have ever used this google feature before but your a bit off....

Malaysia is the 3rd highest country to search us just behind ireland and obviously the UK. Seems tans plan may be slowly working.

That's pretty much what I deduced from it also.

So basically nobody in Malaysia gives two hoots about whats going on here, yet we have rebranded for it.

Ironically, the time we were searched the most, we still wore blue.

According to Google they loved the blue Cardiff City in Malaysia. Someone phone Tan.

dontknow if you guys have ever used this google feature before but your a bit off....

Malaysia is the 3rd highest country to search us just behind ireland and obviously the UK. Seems tans plan may be slowly working.

Which would make sense as we rent exactly world famous & are Malaysian backed...

Doesn't mean that the Malaysians didn't search the other teams more though.

dontknow if you guys have ever used this google feature before but your a bit off....

Malaysia is the 3rd highest country to search us just behind ireland and obviously the UK. Seems tans plan may be slowly working.

Yes, 3rd on 16.

Still missing the point slightly though.

A lot of the Cardiff searches are to do with the University and even if included it still doesn't touch Swansea for example who have no presence in Malaysia as far as I'm aware. Which basically means we have had little or minimal impact on the country.

QPR also have minimal interest and they are .malaysian backed, went on tour there to play their big sides and had a Air Asia plane decked out in QPR stuff to take them there.

I don't see how anyone expects us to be competing with the big clubs over there in order to make in financially worthwhile to have rebranded. Nobody seems to care to be blunt for us or QPR.

dontknow if you guys have ever used this google feature before but your a bit off....

Malaysia is the 3rd highest country to search us just behind ireland and obviously the UK. Seems tans plan may be slowly working.

Yes, 3rd on 16.

Also for a non prem club, (where all the interest is) I would say we are doing very well indeed.
IF we get to the prem, have a look then.

dontknow if you guys have ever used this google feature before but your a bit off....

Malaysia is the 3rd highest country to search us just behind ireland and obviously the UK. Seems tans plan may be slowly working.

Yes, 3rd on 16.

Also for a non prem club, (where all the interest is) I would say we are doing very well indeed.
IF we get to the prem, have a look then.

Which is why I also put in QPR...

Not sure if it makes a difference...but potentially these don't include searches from malay version of google.

google.com.my

Having done the trend myself mate the only time Cardiff City was looked up in Malaysia was during the time we played Liverpool in the cup final. These searches were done in both Kuala Lumpur and Johor Bahru. In the build up to this period there was no searches done on Cardiff City and after the cup buzz died down the searches went back down to 0.

What this tells me is that Malaysians have searched Liverpool vs Cardiff City to watch the game most likely during this period online.

Hope this helps.

That's pretty much what I deduced from it also.

So basically nobody in Malaysia gives two hoots about whats going on here, yet we have rebranded for it.

All that's being laid at the moment is foundations, Tan is ahead of the game, by the time we are a premiership club and hopefully established the name Caridiff City will have a lot more exposure than other clubs coming into that market.
Also, I would hazard a guess that most searches in regards to Swansea are only because they are playing the big 5, just like Cardiff at this moment in time, Swansea have no international fan base

Having done the trend myself mate the only time Cardiff City was looked up in Malaysia was during the time we played Liverpool in the cup final. These searches were done in both Kuala Lumpur and Johor Bahru. In the build up to this period there was no searches done on Cardiff City and after the cup buzz died down the searches went back down to 0.

What this tells me is that Malaysians have searched Liverpool vs Cardiff City to watch the game most likely during this period online.

Hope this helps.

That's pretty much what I deduced from it also.

So basically nobody in Malaysia gives two hoots about whats going on here, yet we have rebranded for it.

All that's being laid at the moment is foundations, Tan is ahead of the game, by the time we are a premiership club and hopefully established the name Caridiff City will have a lot more exposure than other clubs coming into that market.
Also, I would hazard a guess that most searches in regards to Swansea are only because they are playing the big 5, just like Cardiff at this moment in time, Swansea have no international fan base

Are you sure about that, i doubt even with cardiff in the pl you would get the exposure like swansea are getting now in places like spain, holland you have not got one single fact to back up what you said.

I am not exactly surprised by the results tbh but these google tools are next to useless, when I was doing some SEO on my mums website and looking into adwords, most posts/articles I saw said to just ignore the numbers from googles tools for search volume.

Its pretty obvious to me where VT thinks his red impact will come from. When Cardiff are playing Man Utd/Liverpool/Arsenal at home and we are the team playing in red. Not sure VTs plans will give the club enough support in the far east to make up the 'deficit' but then again he lives in a mansion and flies in private jets and I work for the council haha.

Having done the trend myself mate the only time Cardiff City was looked up in Malaysia was during the time we played Liverpool in the cup final. These searches were done in both Kuala Lumpur and Johor Bahru. In the build up to this period there was no searches done on Cardiff City and after the cup buzz died down the searches went back down to 0.

What this tells me is that Malaysians have searched Liverpool vs Cardiff City to watch the game most likely during this period online.

Hope this helps.

That's pretty much what I deduced from it also.

So basically nobody in Malaysia gives two hoots about whats going on here, yet we have rebranded for it.

All that's being laid at the moment is foundations, Tan is ahead of the game, by the time we are a premiership club and hopefully established the name Caridiff City will have a lot more exposure than other clubs coming into that market.
Also, I would hazard a guess that most searches in regards to Swansea are only because they are playing the big 5, just like Cardiff at this moment in time, Swansea have no international fan base

Are you sure about that, i doubt even with cardiff in the pl you would get the exposure like swansea are getting now in places like spain, holland you have not got one single fact to back up what you said.

What facts do you want?
1. Every Cardiff City home game is live on Malaysian TV =FACT
2. Cardiff City sponsor the malaysian league, have set up accademies endorsed by the head of sate and grass roots football=FACT
3. One of the wealthiest men in Malaysia, has taken the decision to change to a red strip and dragon badge, under the assumption that this makes us more attractive to the Asian market=FACT
4. Two posters on here, who seem to know more about analytics than me, have said that searches involving Cardiff on Google were more to do with the time we played one of the big 5 in the cup. Is it then that far fetched to assume that searches involving swansea are not for the same reasons? = FACT
5. Just because you have some Spanish players, then you think that you will be watched in Spain? Yeah alright, how many British supporters watch foreign clubs with british palyers in, next to none = FACT
6. You have a massive following of probably a hundred thick as pig shit, Den Haag fans, which makes you big in Holland?=FACT

Is tans Malaysian plan working? Over the last few months as the rebranding debate continued to roar on we have heard many fans discuss the popularity of the club in Malaysia and surrounding Asian counties. I've always had my doubts regarding this, major doubts in fact. It just doesn't stack up.

Here are the google searches in the last 12 months for Chelsea, Liverpool, Cardiff and for contrasts sake - Swansea who are our local rivals and QPR who have similar Malaysian connections.

http://www.google.co.uk/trends/explore# ... 2-m&cmpt=q

This shows how little impact the club is having over there and even Swansea are sparking more interest than us and how even QPR with all their Asian promotion cannot even get near the big clubs.

Food for thought.

Of course we are a Championship club, it will take a bit to build, how would we compare to Hull or Peterborough though ????

I was ambivalent to the rebrand but have swung back to blue, but this is 10 year project phase 1 is about the premier league, without that the rest fails miserably.
The second stage is establish ourselves as a permanent member of the PL and whilst developing grass root ties in SE Asia starting with Malaysia.

Clever the manipulate results like this, now do the same with Cardiff and teams in our division fighting for promotion? You might find Cardiff come out on top with that one. To be fair to Tan the rebrand will only kick in once we reach the premiership and ironically your graphs prove this.

When we played Liverpool in the cup our stock rose significantly. Now, when we play Chelsea, United, Liverpool and Arsenal next season TWICE our stock will rise hugely. The far east don't give a shit about the second division, they only care about the premier league and Tan has done as much as he can to get us there this season.

Having done the trend myself mate the only time Cardiff City was looked up in Malaysia was during the time we played Liverpool in the cup final. These searches were done in both Kuala Lumpur and Johor Bahru. In the build up to this period there was no searches done on Cardiff City and after the cup buzz died down the searches went back down to 0.

What this tells me is that Malaysians have searched Liverpool vs Cardiff City to watch the game most likely during this period online.

Hope this helps.

That's pretty much what I deduced from it also.

So basically nobody in Malaysia gives two hoots about whats going on here, yet we have rebranded for it.

All that's being laid at the moment is foundations, Tan is ahead of the game, by the time we are a premiership club and hopefully established the name Caridiff City will have a lot more exposure than other clubs coming into that market.
Also, I would hazard a guess that most searches in regards to Swansea are only because they are playing the big 5, just like Cardiff at this moment in time, Swansea have no international fan base

Are you sure about that, i doubt even with cardiff in the pl you would get the exposure like swansea are getting now in places like spain, holland you have not got one single fact to back up what you said.

What facts do you want?
1. Every Cardiff City home game is live on Malaysian TV =FACT
2. Cardiff City sponsor the malaysian league, have set up accademies endorsed by the head of sate and grass roots football=FACT
3. One of the wealthiest men in Malaysia, has taken the decision to change to a red strip and dragon badge, under the assumption that this makes us more attractive to the Asian market=FACT
4. Two posters on here, who seem to know more about analytics than me, have said that searches involving Cardiff on Google were more to do with the time we played one of the big 5 in the cup. Is it then that far fetched to assume that searches involving swansea are not for the same reasons? = FACT
5. Just because you have some Spanish players, then you think that you will be watched in Spain? Yeah alright, how many British supporters watch foreign clubs with british palyers in, next to none = FACT
6. You have a massive following of probably a hundred thick as pig shit, Den Haag fans, which makes you big in Holland?=FACT

Every game live on malaysian tv wow thats impressive, cardiff sponsor the malaysain league wow thats impressive. You really need to keep up wih regard to the swans, your lack of knowledge is there for all to see.

Having done the trend myself mate the only time Cardiff City was looked up in Malaysia was during the time we played Liverpool in the cup final. These searches were done in both Kuala Lumpur and Johor Bahru. In the build up to this period there was no searches done on Cardiff City and after the cup buzz died down the searches went back down to 0.

What this tells me is that Malaysians have searched Liverpool vs Cardiff City to watch the game most likely during this period online.

Hope this helps.

That's pretty much what I deduced from it also.

So basically nobody in Malaysia gives two hoots about whats going on here, yet we have rebranded for it.

All that's being laid at the moment is foundations, Tan is ahead of the game, by the time we are a premiership club and hopefully established the name Caridiff City will have a lot more exposure than other clubs coming into that market.
Also, I would hazard a guess that most searches in regards to Swansea are only because they are playing the big 5, just like Cardiff at this moment in time, Swansea have no international fan base

your guess is wrong, in fact it's the other way around.

The top Swansea searches are 'michu' and 'michu Swansea'

The top Cardiff searches are "liverpool vs cardiff" "cardiff Liverpool" and "university cardiff"

What makes you think Swansea don't have an international fan base? That a very naive thing to say. Here are the google searches from South Korea. Cardiff didnt have enough to register a score where as Swansea are showing the sort of trends Chelsea were in Malaysia....

http://www.google.co.uk/trends/explore# ... 2-m&cmpt=q