Owners tells fans " if I dont get name change, I walk away "

People choose football clubs by watching their favorite players who excite them. Not brand consistency, no matter how much your text book or lecturer says different. I don't think a uni student can advise someone of how business works. Your whole argument is based on football being the same as other business models and you are completely off the mark.

Not really. A business aims for success, to increase revenue and turnover and to increase profits. It aims to be self sufficient and to reinvest when needed. Arsenal invest in football players. Apple invest in staff. If neither deliver the company suffers. Arsenal's business model really is not much different to that of any other company. They have their revenue streams - advertising, selling merchandise, television deals with Sky and they know whats coming in. They can forecast. They have their expenditure and if they are willing to live within their means and be self sufficient. They reinvested in a stadium also.

Arsenals business model is pretty much no different to any other business. You could argue that the strict business model has meant that they haven't spent on quality players like Chelsea and Man City and this has hurt their progress for many years hence their drought. Their strict following of a true business model may very well have put a hold on their footballing ambitions but the model is pretty much similar to any other.

The day I listen to business advice off a student is the day I get down the m4 to the liberty every weekend. I run a company myself and find marketing people to talk a load of bollocks and buzz words. You my friend sound like you will do well in marketing.

mmm havnt you got 2years head start in premier ? with the head start, how can you compare sales? we have had 20 games in premier which we all know is what matters to asia market.; wonder what like for like sales are this season between our clubs?

Spot on Allan. They have had success as well in the cup as well as playing in Europe. They're too daft to understand there are numerous factors and a marketing strategy is only one of them.

NOT DAFT..SCARED SHITLESS

Nope our shirt sales and sponsorship deals in the far east were down to buy Ki nothing else as was the massive advert in a korean shopping centre.

Nonsense. It would have been down to numerous factors. If you think its just down to the purchase of one player then you are clearly clueless. It had nothing at all to do with the fact you're in Europe competing against top teams and the fact that you won the cup.

Your sponsorship deals would have been down to your success as well. No company wants to back or be affiliated with an unsuccessful brand regardless of the personal. You are clueless.

As I said comparing football to other companies is pointless they are unique in the way they operate. You really are showing yoirself up now son. Best if you go and be a customer of mk dons or mk concrete cows as im sure you would like to rebrand them to. Another question for you. Do you think uncle vinny would keep running a business that was losing him 30m a year with debts over 120m if it wasnt a football club? Would he keep on throwing good money into it? Of course he wouldn't. As I keep on saying a football club is unlike any other business out there and therefore many good business practices go out the windo when dealing with such a business.

Business in football is no different. Look at the finances and you'll see a self sufficient football club is no different to any other self sufficient business. The players are just staff with a job to do. They're paid handsomely for that job. Is the business model of the NFL different then just because a sport is involved? No its not. Business is pretty simple really. You trade to make a profit and increase revenue streams and you reinvest where needs be. This aids growth. Arsenal reinvested in Ozil in a hope to grow as a business and put in a real challenge for the title. The underlying principles are the same. You invest more because you've got more and you bring in quality and you grow. If its not the case how did Monaco grow so fast? They invested loads, like in any other business, and they grew on the back of that investment. They invested in highly skilled personnel.

Many clubs are saddled with debt just as many business are saddled with debt. Thats something those in Dragons Den specialise in - saving companies who need it or are on the brink and turning around their fortunes. Its Tans idea with us to get more revenue from Sky and he'll only do that by keeping us up hence him backing Solskjaer to invest in the players to do so. Its still no given just like employing a highly trained software engineer is no given to build you the app you require to push to market. You're investing in these people and various factors come into play in all sectors, not just football.

As for showing myself up, I don't think so. You are. You think football is a completely different business model when it isn't. Just because so many clubs are saddled with debt, it doesn't mean that the business model is different. It just means that the businesses are not being regulated properly. Football clubs are franchises now, by the actual definition of a true business model, and a franchise is a business model used by many other non football related businesses.

Arsenal are perfect proof that a normal business model can and does work in football. That is a fact. The only major difference between a football club as a business and a standard business is allegiance and tribalistic fan bases that follow no matter what because of attachment. You wouldnt exactly get this at TESCO as they'd just go to ASDA or Morrisons. However, you do get Apple fan boys and so on who pledge strict allegiance.

How is football as a business model any different? Are the shareholders in it to make a loss then? I very much doubt it.

A f*cking module ..... Bollocks,that's at modules not you.

Students learn when they get in the real world.

The real world is this is a football f*cking club not a circus act.

Show me where the club generates millions more by being called the tigers than it would as a football club known as Hull City

* serious post *

Its proven theory Steve. You may think its daft and it does sound it but its what they do in the business world.

Red Bulls logo features 2 red bulls - why? brand consistency - they're arguably the biggest brand in the world cornering numerous markets from energy drink to extreme sports to clothing and motor sports.

What does Apple's logo feature? An apple. Its a known icon and it symbolises the brand.

Brands like NIKE are different. They got so successful from the tick logo that to change it would be catastrophic just as changing Manchester United would be now as they're already an extremely successful brand. Hull City's not a successful or massively known brand so its being changed to become more consistent and to become one.

People identify brands by logos - slogans - colour schemes and so forth.

You say its a football club, not a circus act, but in truth in the real world its no more than a business just like TESCO, ASDA, Vodafone, John Lewis, Paul Smith - Paul Smith's a clothing label and a staple in the fashion industry but its still a business and its a brand.

Cardiff City FC is a business with a brand image. Hull City/Tigers is a business with a brand image. Any which way that can be improved or attempt to improve it then they will do so.

Its the same reason Arsenal modernised and simplified their badge. Its a more striking emblem and its more rememberable. It leaves out all the fancy bits that were negligible in terms of business to the brands image and it drives home the brands proper image - the important part.

I disagree with what Tan does as he's overwritten a brand - not progressed it. Hulls owner is simply progressing a brand and modernising it to become more consistent. In the business world, his move will be regarded as very sensible. Especially in America and Asia, where image is everything and identifiers and logos are so important.

No disrespect , your learn real life when you finish Uni

I've been in business over 20 years , selling cans of pop outside buck house to my furniture ranges all over the world.

Done all my own marketing and sorry just can't agree with you here.

Good luck graduating

* serious post *

The day I listen to business advice off a student is the day I get down the m4 to the liberty every weekend. I run a company myself and find marketing people to talk a load of bollocks and buzz words. You my friend sound like you will do well in marketing.

Steve Jobs was a marketing genius. His company, the one he founded, is the richest on the planet. Im sure as a marketing person he was full of bollocks and buzzwords. I didn't say you had to take advice from me. Im just stating it as it is. Good luck with your business and I hope it continues to do well.



You have dumbo from Swansea who thinks they only sold shirts and got a sponsorship deal in Asia thanks to Ki alone. As if GWFX give a shit about Ki. They give a shit about Swansea's image and as of current, credit where its due, its an image of success. A club on the up, a club that wins trophies, a club thats in Europe. Of course they're going to want in on the action. I suspect a lot of people did buy shirts because of Ki but he wasn't the only reason. To think he was is absurd.

Wow. Cant believe some of the shit I have read in this thread.
This isn't a brand its a football club. If we thought of our clubs as we thinkof other businesess the clubs would be fucked. 45 quid to watch 90mins football? 50quod for a shocking polyester tshirt? 4 quid a pint etc etc. Fans are the club not some jumped up prick from overseas. Our clubd arent franchises Like the states they represent the town and city they have been based in. Have a look at rugbys regions and tell me that works? Hull City are not going to become mpre profitable overseas because they are now called tigers ffs. Nobody outside hull gives a guck what they are called. Brand identity? The brand is already there ffs. Cardiff city-bluebirds' play in blue-bluebird on badge represent the city of cardiff. What more identity do you need. And as for Manchester devils v Manchester citizens well thats just laughable. Dear me university education is slipping badly since my day.

Get real, football became a worldwide brand the moment the Premier League was born by taking Sky money. If you don't like it move on cos it ain't gonna change back to just being a football club for as long as you take the coin from the TV companies. Can fully understand why the owner wants to change it to Hull Tigers, it's for marketing in the Far East, Tiger is huge out there, not just Tiger Beer, but things like Tiger Balm, Tiger Oil, as anyone whose lived out there could tell you.

I work in the Far East - I can tell you now changing the name to tigers will make no difference at all.

Just the same as color changes.

Bullshit

* serious post *

Shares in a football club is very different to owning shares in lets say ftse100.
ask annis if he's made any money from his shares in Cardiff.
most people who invest in football clubs are fans of that club and never make a penny.Quite different from any other business.

No disrespect , your learn real life when you finish Uni

I've been in business over 20 years , selling cans of pop outside buck house to my furniture ranges all over the world.

Done all my own marketing and sorry just can't agree with you here.

Good luck graduating

* serious post *

Worked in the real world for 2 years in the family business. It was not hard at all. Its just common sense really and if you've got that then you're on to a winner. Well to me its common sense anyway. I chose to go down another path as I wanted to go into another sector I'd enjoy more. We've done alright from it and had good clients up and down the country so Im not going to complain at all. I know what I am on about Steve. I am not the thick spotted student you and others may think I am.

I'll be moving abroad in the future to set up a business and I know exactly what I want to do and what it'll take to be successful. I know that setting it up here would be idiocy due to costs etc. when I can start up in another country cheaper and still draw the consumers to that country because of whats on offer whilst it also undercuts prices here. Like I said, I'm not daft. I just need the qualifications first to be taken seriously which is fair enough. I wouldn't trust someone without the proof to back it up so i'd expect nothing less from potential customers/customers.

Shares in a football club is very different to owning shares in lets say ftse100.
ask annis if he's made any money from his shares in Cardiff.
most people who invest in football clubs are fans of that club and never make a penny.Quite different from any other business.

depends if the company is floated or not

Shares in a football club is very different to owning shares in lets say ftse100.
ask annis if he's made any money from his shares in Cardiff.
most people who invest in football clubs are fans of that club and never make a penny.Quite different from any other business.

Theres loads of people in other businesses who don't make money which is why the likes of Peter Jones and other dragons go in and save them, turn around their fortunes and make money off them. Its no different at all. Just because British clubs have been reckless with their finances it doesn't mean the business model is different. It just meant they tried to live outside their means. There are plenty of other businesses outside of football who do the same and also go bust like Portsmouth. The current finances of most Premier League clubs are a shambles, that is true, but that doesn't mean the business model is any different.

It still follows all the same principles. Of course you get owners like Abramovich who just throw money at it most likely for the image and egotistical reasons. He's an exception. The majority of owners want success and with that success they want profit. Watch the Glazers start crying about money if United miss out on the CL. If they do, expect them to either invest more to spend their way out or to offload a player like Rooney for a large sum to offset the loss of CL revenue.

Question for you JB39

What's the largest commodity the Chinese import from Britain?

I will give you the answer

TRADITIONAL whiskey and Cigars.

The Chinese buy British tradition and brand for fun

Not some newbie shit.

* serious post *


Tell your lecturer he's f*cking clueless and to get out the Far East before lecturing

Shares in a football club is very different to owning shares in lets say ftse100.
ask annis if he's made any money from his shares in Cardiff.
most people who invest in football clubs are fans of that club and never make a penny.Quite different from any other business.

depends if the company is floated or not

Doesn't make a flying dot if they floated or not

A share is a share.

The worth comes from the value.

Ratners were on the stock market

You wouldn't have heard of them nipper - they went tits up after a tad of rebranding !

x

My lecturer is Chinese. Im pretty sure that he knows more than you having worked their for so many years for a top company on the SE.

A f*cking module ..... Bollocks,that's at modules not you.

Students learn when they get in the real world.

The real world is this is a football f*cking club not a circus act.

Show me where the club generates millions more by being called the tigers than it would as a football club known as Hull City

* serious post *

Its proven theory Steve. You may think its daft and it does sound it but its what they do in the business world.

Red Bulls logo features 2 red bulls - why? brand consistency - they're arguably the biggest brand in the world cornering numerous markets from energy drink to extreme sports to clothing and motor sports.

What does Apple's logo feature? An apple. Its a known icon and it symbolises the brand.

Brands like NIKE are different. They got so successful from the tick logo that to change it would be catastrophic just as changing Manchester United would be now as they're already an extremely successful brand. Hull City's not a successful or massively known brand so its being changed to become more consistent and to become one.

People identify brands by logos - slogans - colour schemes and so forth.

You say its a football club, not a circus act, but in truth in the real world its no more than a business just like TESCO, ASDA, Vodafone, John Lewis, Paul Smith - Paul Smith's a clothing label and a staple in the fashion industry but its still a business and its a brand.

Cardiff City FC is a business with a brand image. Hull City/Tigers is a business with a brand image. Any which way that can be improved or attempt to improve it then they will do so.

Its the same reason Arsenal modernised and simplified their badge. Its a more striking emblem and its more rememberable. It leaves out all the fancy bits that were negligible in terms of business to the brands image and it drives home the brands proper image - the important part.

I disagree with what Tan does as he's overwritten a brand - not progressed it. Hulls owner is simply progressing a brand and modernising it to become more consistent. In the business world, his move will be regarded as very sensible. Especially in America and Asia, where image is everything and identifiers and logos are so important.

No disrespect , your learn real life when you finish Uni

I've been in business over 20 years , selling cans of pop outside buck house to my furniture ranges all over the world.

Done all my own marketing and sorry just can't agree with you here.

Good luck graduating

* serious post *

with all due respect........your talking as an experienced ,successful business man to a uni student...........but what is success?...............if you were talking to Tan....he would most likely be telling you that its you talking rubbish.........no body knows everything........ i dont totally agree with JB,but the consistent brand thing re football clubs,we all associate our team with a colour, all buy merchandise with that colour, and in our case resent the change of colour.........the guys making the changes are very successful men,who believe in what they are doing.......and tbh.....if i was to take bussiness advice and the choice was Tan,you or JB......youd be 2nd on the list

x

My lecturer is Chinese. Im pretty sure that he knows more than you having worked their for so many years for a top company on the SE.

If he was a clever man he wouldn't be working in your Uni!

If he's lecturing marketing and Chinese he's bound to be clueless

with all due respect........your talking as an experienced ,successful business man to a uni student...........but what is success?...............if you were talking to Tan....he would most likely be telling you that its you talking rubbish.........no body knows everything........ i dont totally agree with JB,but the consistent brand thing re football clubs,we all associate our team with a colour, all buy merchandise with that colour, and in our case resent the change of colour.........the guys making the changes are very successful men,who believe in what they are doing.......and tbh.....if i was to take bussiness advice and the choice was Tan,you or JB......youd be 2nd on the list

Exactly. You have to quantify success. I've been taught by an Australian who has worked at top companies in the US and AUS and a Chinese lecturer who has a wealth of expertise working at one of the biggest companies in China. One of his teams goals was to turn around the fortunes of the company which was explained to us via case study. Im pretty sure he knows more than Daya who's pretty much a spectator to the business world in Asia at that level.

I think I know who ill take my advice from, with all due respect Daya, as I know you've done well for yourself in Britain. The problem is, for owners like Tan etc. and Hulls owner that Britain is not enough. They want to bleed every revenue stream.

Tan wants a consistent brand to float on the SE so that it looks professional and well. Its also why he didn't want the bluebird on our badge originally. It doesn't support consistency.

A consistent brand for Tan is Cardiff Dragons - us in red - and a dragon on our badge with fire and passion. That was his goal initially and the bluebird ended up staying thankfully. Something that looks the complete package is more marketable and thats what Tan wants before we're floated to try and ensure that significant investment comes...Is it a guarantee of investment? No its not but its better than having a blue kit with a red dragon badge called Cardiff City. Thats just an unprofessional mess. No one is going to touch that or take it seriously and even if they did they'd rebrand it and make it more professional as soon as they got on board.

A f*cking module ..... Bollocks,that's at modules not you.

Students learn when they get in the real world.

The real world is this is a football f*cking club not a circus act.

Show me where the club generates millions more by being called the tigers than it would as a football club known as Hull City

* serious post *

Its proven theory Steve. You may think its daft and it does sound it but its what they do in the business world.

Red Bulls logo features 2 red bulls - why? brand consistency - they're arguably the biggest brand in the world cornering numerous markets from energy drink to extreme sports to clothing and motor sports.

What does Apple's logo feature? An apple. Its a known icon and it symbolises the brand.

Brands like NIKE are different. They got so successful from the tick logo that to change it would be catastrophic just as changing Manchester United would be now as they're already an extremely successful brand. Hull City's not a successful or massively known brand so its being changed to become more consistent and to become one.

People identify brands by logos - slogans - colour schemes and so forth.

You say its a football club, not a circus act, but in truth in the real world its no more than a business just like TESCO, ASDA, Vodafone, John Lewis, Paul Smith - Paul Smith's a clothing label and a staple in the fashion industry but its still a business and its a brand.

Cardiff City FC is a business with a brand image. Hull City/Tigers is a business with a brand image. Any which way that can be improved or attempt to improve it then they will do so.

Its the same reason Arsenal modernised and simplified their badge. Its a more striking emblem and its more rememberable. It leaves out all the fancy bits that were negligible in terms of business to the brands image and it drives home the brands proper image - the important part.

I disagree with what Tan does as he's overwritten a brand - not progressed it. Hulls owner is simply progressing a brand and modernising it to become more consistent. In the business world, his move will be regarded as very sensible. Especially in America and Asia, where image is everything and identifiers and logos are so important.

No disrespect , your learn real life when you finish Uni

I've been in business over 20 years , selling cans of pop outside buck house to my furniture ranges all over the world.

Done all my own marketing and sorry just can't agree with you here.

Good luck graduating

* serious post *

with all due respect........your talking as an experienced ,successful business man to a uni student...........but what is success?...............if you were talking to Tan....he would most likely be telling you that its you talking rubbish.........no body knows everything........ i dont totally agree with JB,but the consistent brand thing re football clubs,we all associate our team with a colour, all buy merchandise with that colour, and in our case resent the change of colour.........the guys making the changes are very successful men,who believe in what they are doing.......and tbh.....if i was to take bussiness advice and the choice was Tan,you or JB......youd be 2nd on the list

It's when they either think they know it all 0r lose touch with reality is when tycoons become dangerous like rebranding football clubs.

So your second choice was the best one

* half serious post *

If he was a clever man he wouldn't be working in your Uni!

If he's lecturing marketing and Chinese he's bound to be clueless

Ignorance Steve. He moved here as the company branched out. He had the grades to lecture so did. It was a career change for him. Your job doesn't quantify how clever you are in all cases. Neither does wealth. If it did then Paris Hilton would be signing on. Thats for sure.

Come on now Steve, you know a business thats professional and consistent in look and design is an appealing one. Nobody is going to buy a club with a blue kit, yellow badge, called Cardiff City with a dragon logo. We'd look like a pic n mix.

The most serious brand created is the brand that's not noticed being created at all.

Don't think old Vinne falls in that category do you ?

* serious post *

If he was a clever man he wouldn't be working in your Uni!

If he's lecturing marketing and Chinese he's bound to be clueless

Ignorance Steve. He moved here as the company branched out. He had the grades to lecture so did. It was a career change for him. Your job doesn't quantify how clever you are in all cases. Neither does wealth. If it did then Paris Hilton would be signing on. Thats for sure.

Come on now Steve, you know a business thats professional and consistent in look and design is an appealing one. Nobody is going to buy a club with a blue kit, yellow badge, called Cardiff City with a dragon logo. We'd look like a pic n mix.

Look I see where you are trying to come from

But branding Cardiff and Hull the way the plans roll won't make any difference.

As for your lecturer never judge a book from it's cover so can't comment further.

As for lecturers I take them as a pinch if salt

Bit like the business studies teacher in school who's never been in f*cking business

* serious post *

The most serious brand created is the brand that's not noticed being created at all.

Don't think old Vinne falls in that category do you ?

* serious post *

No he doesn't but that still doesn't mean from a marketing perspective it doesn't make sense. A uniformed club in design is going to look better than a mess of a club thats all different colours. People buy things that look smart like cars all in one colour rather than different panels different colours. Its consistent and its professional and looks better. Tan just wants us all red with the dragon and wants to float us to get investors to say 'that looks good. ill jump on board'. Of course there are other factors like finance but first impressions are everything. A good portfolio is the difference between an investor moving on to the next offering or taking a deeper look. You know that.

Some of the nonsense in this thread is laughable.

Cardiff City are exactly that & changing name or colours or symbols is not going to do ANYTHING to bring in extra revenue/marketing. In fact, the recent accounts show that money from merchandise is down, no doubt due to tan's ridiculous rebrand.

Football clubs are not like any other business. It's not something you change every week, because you prefer a different "brand" - most people don't "choose" their club, it's handed down from generation to generation.

Shares in a football club is very different to owning shares in lets say ftse100.
ask annis if he's made any money from his shares in Cardiff.
most people who invest in football clubs are fans of that club and never make a penny.Quite different from any other business.

Theres loads of people in other businesses who don't make money which is why the likes of Peter Jones and other dragons go in and save them, turn around their fortunes and make money off them. Its no different at all. Just because British clubs have been reckless with their finances it doesn't mean the business model is different. It just meant they tried to live outside their means. There are plenty of other businesses outside of football who do the same and also go bust like Portsmouth. The current finances of most Premier League clubs are a shambles, that is true, but that doesn't mean the business model is any different.

It still follows all the same principles. Of course you get owners like Abramovich who just throw money at it most likely for the image and egotistical reasons. He's an exception. The majority of owners want success and with that success they want profit. Watch the Glazers start crying about money if United miss out on the CL. If they do, expect them to either invest more to spend their way out or to offload a player like Rooney for a large sum to offset the loss of CL revenue.

business's that go bust don't come back unless someone thinks they can make money.
you mentioned Portsmouth if they were any other company they'd be history.That's why football is different to any other business,very rarely do they make any money.Most clubs are in debt up to their eye balls and shouldn't be trading but like i said football is different to any other business.

The most serious brand created is the brand that's not noticed being created at all.

Don't think old Vinne falls in that category do you ?

* serious post *

No he doesn't but that still doesn't mean from a marketing perspective it doesn't make sense. A uniformed club in design is going to look better than a mess of a club thats all different colours. People buy things that look smart like cars all in one colour rather than different panels different colours. Its consistent and its professional and looks better. Tan just wants us all red with the dragon and wants to float us to get investors to say 'that looks good. ill jump on board'. Of course there are other factors like finance but first impressions are everything. A good portfolio is the difference between an investor moving on to the next offering or taking a deeper look. You know that.

Your boring and talking bollocks so as they say on dragons den as you bring it up

" I'm f*cking out "

Let's agree to come back in 5 years time when you have wiped your arse with Goverment property toilet roll rather than financed Kleenex plus

* half serious post *

Look I see where you are trying to come from

But branding Cardiff and Hull the way the plans roll won't make any difference.

As for your lecturer never judge a book from it's cover so can't comment further.

As for lecturers I take them as a pinch if salt

Bit like the business studies teacher in school who's never been in f*cking business

* serious post *

I don't think his aim is to rebrand us to sell more shirts in Asia. I think thats a long term strategy that will only come with success. I think his aim of a rebrand was to put together his own image ready to float us, a consistent image. Cardiff Dragons with a red dragon badge and a red shirt is uniformed and consistent in design. It makes sense as a package in terms of design etc.

I don't think it will increase sales. I think its done to catch the eye of an investor when the club is floated. Tans end game has always been to float the club. He knows investors like Lim (I'm sure theres more) like red clubs (Liverpool interest) and he knows by altering the club to cater to such investors interests there is more chance they will take a deeper look. Then of course the numbers come into play and I'm not going to delve into that as thats a whole different area. I honestly think Tan is just creating a package to place on the SE that caters to an Asian market or possible targeted investors. I don't think he's the idiot many think he is.

Some of the nonsense in this thread is laughable.

Cardiff City are exactly that & changing name or colours or symbols is not going to do ANYTHING to bring in extra revenue/marketing. In fact, the recent accounts show that money from merchandise is down, no doubt due to tan's ridiculous rebrand.

Football clubs are not like any other business. It's not something you change every week, because you prefer a different "brand" - most people don't "choose" their club, it's handed down from generation to generation.

You have to agree Chuckles is spot on with his post.

Football clubs are not like any other business. It's not something you change every week, because you prefer a different "brand" - most people don't "choose" their club, it's handed down from generation to generation.

The business model is exactly the same. Ask Arsenal's owner. Nobody is disputing that customers, fans, call them what you will, are more tribalistic in football but the underlying business model is the same - to make profit. Arsenal are doing it fine. The other clubs have just spend outside their means. Doesn't mean the model is different. You're confusing affiliation between the consumer and organisation with the business model of the organisation Chuckles.

In terms of the actual business model, explain how its different.

They have revenue streams. They sell a service/product.
They aim to make profit. They turnover money.
They have guaranteed income streams if they compete at the highest level, no different to companies that get guaranteed income streams from the government for whatever reason etc.

How is it any different? Explain. They're PLC's who aim to make money for the shareholders. Just because most clubs are failing doesn't mean thats not their aim and goal.

Some of the nonsense in this thread is laughable.

Cardiff City are exactly that & changing name or colours or symbols is not going to do ANYTHING to bring in extra revenue/marketing. In fact, the recent accounts show that money from merchandise is down, no doubt due to tan's ridiculous rebrand.

Football clubs are not like any other business. It's not something you change every week, because you prefer a different "brand" - most people don't "choose" their club, it's handed down from generation to generation.

You have to agree Chuckles is spot on with his post.

I disagree. The aim of a shareholder at a football club is to make profit. Its the same at any business. If it wasn't the aim of a football club to make profit and become successful through investment then why aren't they registered as non profit organisations?

The only major difference is our attachment to the organisation. That doesn't mean the business model is different Annis. Clubs in the UK are mostly failing because they're trying to spend outside their means rather than reinvesting money they have. That's why they're in debt taking loans out from the bank to achieve quicker success. Liverpool did it under H&G and then Barclays got involved etc. and so on.

To us they're football clubs and more than just a business. In reality they are businesses now. Its sad but thats what they are. It would nice if they weren't and it was just for the love of the sport but its not. Im not saying its right. Its just how it is.

In terms of the actual business model, explain how its different.

Well for starters, no matter what brand of football you are offering up, "customers" are not going to change?

Eg. During the 90s - when Man City were down in the third tier, do you think the fans there stopped & looked at the "superior brand" on offer at Manchester Utd (better players, better opposition, champions etc) and defected across? Of course not!

Whereas tesco can offer better/cheaper deals & "refresh" their brand to entice custom away from other supermarkets, football supporters don't work like this.

Unless you are really suggesting that people are going to change allegiance because they like the kit or the new symbol.

If you want to gain support from a different nation, appoint one of their star players... Just look at the Norwegian interest in Cardiff since the appointment of Solskjaer.

Look I see where you are trying to come from

But branding Cardiff and Hull the way the plans roll won't make any difference.

As for your lecturer never judge a book from it's cover so can't comment further.

As for lecturers I take them as a pinch if salt

Bit like the business studies teacher in school who's never been in f*cking business

* serious post *

I don't think his aim is to rebrand us to sell more shirts in Asia. I think thats a long term strategy that will only come with success. I think his aim of a rebrand was to put together his own image ready to float us, a consistent image. Cardiff Dragons with a red dragon badge and a red shirt is uniformed and consistent in design. It makes sense as a package in terms of design etc.

I don't think it will increase sales. I think its done to catch the eye of an investor when the club is floated. Tans end game has always been to float the club. He knows investors like Lim (I'm sure theres more) like red clubs (Liverpool interest) and he knows by altering the club to cater to such investors interests there is more chance they will take a deeper look. Then of course the numbers come into play and I'm not going to delve into that as thats a whole different area. I honestly think Tan is just creating a package to place on the SE that caters to an Asian market or possible targeted investors. I don't think he's the idiot many think he is.

Now in your ramblings you make sense as in attracting investors in a float.

But that's a different subject to your previous angle of branding

* serious post *