HOW SUCCESSFUL DO WE HAVE TO BECOME?

Cheers - Still don't understand why the likes of Everton or Tottenham have not attracted interest.
Both clubs have good squads and a good fan base

http://www.everton.vitalfootball.co.uk/ ... p?a=314404 < Everton

Kenwright has been criticised for putting the price too high for what Everton are. Liverpool, well H&G did the same hence the whole problem with Barclays and Peter Lim ending interest in purchasing them.

Spurs on the other hand will have a higher premium because they're London based. I also cant see Daniel Levy wanting to sell up with them in the possession of such a valuable asset such as Bale and close to getting in the CL.

Tan is playing it smart. Put us on the stock exchange and let the market control the share prices and determine the right value for what its worth. If he just slapped a ball park £150m on us then there is no chance of us getting investment.

What Tan is basically doing by putting us on the SE is pitching to dragons den - he puts us on there and if they, the dragons, the investors think we are worth it for financial gain they will do so. But, to make them invest or increase the chances of investment we must appeal to them, hence the rebrand to appeal to the Asian market.

Cheers - Still don't understand why the likes of Everton or Tottenham have not attracted interest.
Both clubs have good squads and a good fan base

http://www.everton.vitalfootball.co.uk/ ... p?a=314404 < Everton

Kenwright has been criticised for putting the price too high for what Everton are. Liverpool, well H&G did the same hence the whole problem with Barclays and Peter Lim ending interest in purchasing them.

Spurs on the other hand will have a higher premium because they're London based. I also cant see Daniel Levy wanting to sell up with them in the possession of such a valuable asset such as Bale and close to getting in the CL.

Tan is playing it smart. Put us on the stock exchange and let the market control the share prices and determine the right value for what its worth. If he just slapped a ball park £150m on us then there is no chance of us getting investment.

What Tan is basically doing by putting us on the SE is pitching to dragons den - he puts us on there and if they, the dragons, the investors think we are worth it for financial gain they will do so. But, to make them invest or increase the chances of investment we must appeal to them, hence the rebrand to appeal to the Asian market.

Thanks again for your input - very informative with your posts mate

Thanks again for your input - very informative with your posts mate

Likewise back with the links. The reason I stay on here so late is to read the latest news you find.

Any reason for our rise in popularity in Malaysia would solely be down to people taking an interest because the top business in the country is in charge of it. I cannot imagine colour coming into it at all.

Do we really think that Malaysian's are naive enough to follow a team, purely because they wear red.

This is part of my question, Barry, as few of us know the strength of 'superstition' over there. I am told (but I don't know for a fact) that both RED and the No.8 are indeed viewed as 'lucky' and influences a lot more in parts of the Far East than it would over here

Hey, it might just explain all those sycophantic ManUre supporters spread across the UK!

I have lived in SE Asia for over 20 years and colour means far more here than in the West.

The dominant so called lucky colour is red Singapore,Vietnam,South Korea all have red as the main lucky colour

The problem for Tan is that in China which I believe is his main target area for business the two lucky colours are red and yellow/gold but the colour of death is blue which should only be worn at times of mourning and funerals.

That is why I think he is unable to even compromise.

Any reason for our rise in popularity in Malaysia would solely be down to people taking an interest because the top business in the country is in charge of it. I cannot imagine colour coming into it at all.

Do we really think that Malaysian's are naive enough to follow a team, purely because they wear red.

This is part of my question, Barry, as few of us know the strength of 'superstition' over there. I am told (but I don't know for a fact) that both RED and the No.8 are indeed viewed as 'lucky' and influences a lot more in parts of the Far East than it would over here

Hey, it might just explain all those sycophantic ManUre supporters spread across the UK!

I have lived in SE Asia for over 20 years and colour means far more here than in the West.

The dominant so called lucky colour is red Singapore,Vietnam,South Korea all have red as the main lucky colour

The problem for Tan is that in China which I believe is his main target area for business the two lucky colours are red and yellow/gold but the colour of death is blue which should only be worn at times of mourning and funerals.

That is why I think he is unable to even compromise.

Sorry I should have added that white is also seen as a colour of mourning and is very often worn during mourning

Good to see some insightful posting here.
There is no way Mr Tan undertook the rebranding on a whim or as a joke. It was always part of the business plan which a few have pointed out on this board for some time. Go back to VT's letter at the time the rebrand furore kicked off and the strategy can be read there.It's actually difficult to argue with if logic is applied whether you like the colour or not.

Any reason for our rise in popularity in Malaysia would solely be down to people taking an interest because the top business in the country is in charge of it. I cannot imagine colour coming into it at all.

Do we really think that Malaysian's are naive enough to follow a team, purely because they wear red.

This is part of my question, Barry, as few of us know the strength of 'superstition' over there. I am told (but I don't know for a fact) that both RED and the No.8 are indeed viewed as 'lucky' and influences a lot more in parts of the Far East than it would over here

Hey, it might just explain all those sycophantic ManUre supporters spread across the UK!

I have lived in SE Asia for over 20 years and colour means far more here than in the West.

The dominant so called lucky colour is red Singapore,Vietnam,South Korea all have red as the main lucky colour

The problem for Tan is that in China which I believe is his main target area for business the two lucky colours are red and yellow/gold but the colour of death is blue which should only be worn at times of mourning and funerals.

That is why I think he is unable to even compromise.

Thanks fella, that explains a lot to me and is appreciated; although I doubt one or two will accept it, as always

Many thanks

I have lived in SE Asia for over 20 years and colour means far more here than in the West.

The dominant so called lucky colour is red Singapore,Vietnam,South Korea all have red as the main lucky colour

The problem for Tan is that in China which I believe is his main target area for business the two lucky colours are red and yellow/gold but the colour of death is blue which should only be worn at times of mourning and funerals.

That is why I think he is unable to even compromise.

Tans compromise was giving the fans an alternative blue kit they could purchase and wear. Red and yellow will be seen on TV to appeal and show to potential investors. Blue to keep the fans at home happy. If Tan really wanted to be a dick he could just remove the blue kit altogether and do whatever he wanted.

I'd like a compromise kit with blue , but going off this information I fully understand tans strategy and way of thinking, method in his madness by the looks. If it meant potential big money investors from china takin an interest in us with the red and yellow kits I actually don't mind this.
Red can represent us as welsh also the red dragon is welsh red dragon.
The yellow I don't mind either because we have had yellow kits in the past and yellow away kits and yellow trim on home kits aswell

I think given our decades in the wilderness we would need to win the Premier League title to become a major force in Asia. I think we are more well known out there and the hipsters in Asia who want to follow a "new" Premier League team might come on board but I think it will take years before we are anywhere near as huge as the big teams out there.

I think given our decades in the wilderness we would need to win the Premier League title to become a major force in Asia. I think we are more well known out there and the hipsters in Asia who want to follow a "new" Premier League team might come on board but I think it will take years before we are anywhere near as huge as the big teams out there.

Disagree entirely. Swansea have got quite a lot of recognition in Indonesia from marketing and using Ki at the forefront of their campaigns. No point trying to capitalise on Korea, Chelsea have that one done and dusted. If we can do the same in Malaysia and use Kim to market us it'd be great. Of course we are not going to compete with the top 4 but to get to the 4 level you need to beat those around you first.

We,re not even a big club in the UK so how are we all of a sudden going to become a big club in Asia, if you support a red teanm in Asia then its Man Utd, Liverpool, Arsenal or Bayern Munich.
I think we will need to win the EPL at least 4 or 5 times and semi finals and finals of the Champions league before we even registar in Asia

We,re not even a big club in the UK so how are we all of a sudden going to become a big club in Asia, if you support a red teanm in Asia then its Man Utd, Liverpool, Arsenal or Bayern Munich.
I think we will need to win the EPL at least 4 or 5 times and semi finals and finals of the Champions league before we even registar in Asia

You mean like Swansea did?

https://twitter.com/SwanseaCityINA
https://www.facebook.com/pages/Swansea- ... 2773326766

If as several are forecasting that the method behind the rebrand madness is to get us marketed in China, then we're talking about a whole new ball game then. I'm sure I read recently though that the new Chinese TV deal for football in the UK isn't as lucrative as you'd expect, but that might be a case of'try before you buy'? More media outlets in China are getting involved with European football and seeing how emerging the country is becoming with its communist traditions finally going down the capitalist route, and a country that has more english speaking people than the USA, then if the theories are true about Tan wanting to promote us to this new Chinese football audience(and probable investors)then almost every club in the premier league will start on a blank canvas

We've come a long way

China has to be the ultimate target for VT. When we talk about the 'red' kit we often go off on the 'lucky' tangent which to me is a complete (pardon the pun) red herring.

We are red because it sits nicely with the dragon and the dragon sits well with the Chinese. It is a simple but almost brilliant marketing equation and if we are ever to crack that market, then that along with some success will be the way we will do it.

If as several are forecasting that the method behind the rebrand madness is to get us marketed in China, then we're talking about a whole new ball game then. I'm sure I read recently though that the new Chinese TV deal for football in the UK isn't as lucrative as you'd expect, but that might be a case of'try before you buy'? More media outlets in China are getting involved with European football and seeing how emerging the country is becoming with its communist traditions finally going down the capitalist route, and a country that has more english speaking people than the USA, then if the theories are true about Tan wanting to promote us to this new Chinese football audience(and probable investors)then almost every club in the premier league will start on a blank canvas

We've come a long way

China has to be the ultimate target for VT. When we talk about the 'red' kit we often go off on the 'lucky' tangent which to me is a complete (pardon the pun) red herring.

We are red because it sits nicely with the dragon and the dragon sits well with the Chinese. It is a simple but almost brilliant marketing equation and if we are ever to crack that market, then that along with some success will be the way we will do it.

I don't know about the' lucky red' bit not being relevant. Ever been to a casino after the Chinese Restaurants close(or a bookies before they open)?

Agree with what has been said about needing to win all the time its just stating the obvious the whole red for asia thing is bull crap though Tan likes the colour red that's the only single reason we play in it

Don't forget the likes of Rangers and Celtic are also huge worldwide ....... neither play in red !

If as several are forecasting that the method behind the rebrand madness is to get us marketed in China, then we're talking about a whole new ball game then. I'm sure I read recently though that the new Chinese TV deal for football in the UK isn't as lucrative as you'd expect, but that might be a case of'try before you buy'? More media outlets in China are getting involved with European football and seeing how emerging the country is becoming with its communist traditions finally going down the capitalist route, and a country that has more english speaking people than the USA, then if the theories are true about Tan wanting to promote us to this new Chinese football audience(and probable investors)then almost every club in the premier league will start on a blank canvas

We've come a long way

China has to be the ultimate target for VT. When we talk about the 'red' kit we often go off on the 'lucky' tangent which to me is a complete (pardon the pun) red herring.

We are red because it sits nicely with the dragon and the dragon sits well with the Chinese. It is a simple but almost brilliant marketing equation and if we are ever to crack that market, then that along with some success will be the way we will do it.

I don't know about the' lucky red' bit not being relevant. Ever been to a casino after the Chinese Restaurants close(or a bookies before they open)?

I have to admit I have never been to a casino after Chinese Restaurants have closed, but I accept they like the colour red and probably think of it as 'lucky'

What I was trying to say is we spend too much time talking about red being 'lucky' and miss the fact that our Dragon (the Welsh one) is red and sits nicely with a red kit.

It is obvious to me that if you are trying to sell a product in a new market then you make it as attractive as possible. IMO we have a brilliant aesthetic look for the Far East market and now all we need is a bit of success to crack it wide open.

If as several are forecasting that the method behind the rebrand madness is to get us marketed in China, then we're talking about a whole new ball game then. I'm sure I read recently though that the new Chinese TV deal for football in the UK isn't as lucrative as you'd expect, but that might be a case of'try before you buy'? More media outlets in China are getting involved with European football and seeing how emerging the country is becoming with its communist traditions finally going down the capitalist route, and a country that has more english speaking people than the USA, then if the theories are true about Tan wanting to promote us to this new Chinese football audience(and probable investors)then almost every club in the premier league will start on a blank canvas

We've come a long way

China has to be the ultimate target for VT. When we talk about the 'red' kit we often go off on the 'lucky' tangent which to me is a complete (pardon the pun) red herring.

We are red because it sits nicely with the dragon and the dragon sits well with the Chinese. It is a simple but almost brilliant marketing equation and if we are ever to crack that market, then that along with some success will be the way we will do it.

I don't know about the' lucky red' bit not being relevant. Ever been to a casino after the Chinese Restaurants close(or a bookies before they open)?

I have to admit I have never been to a casino after Chinese Restaurants have closed, but I accept they like the colour red and probably think of it as 'lucky'

What I was trying to say is we spend too much time talking about red being 'lucky' and miss the fact that our Dragon (the Welsh one) is red and sits nicely with a red kit.

It is obvious to me that if you are trying to sell a product in a new market then you make it as attractive as possible. IMO we have a brilliant aesthetic look for the Far East market and now all we need is a bit of success to crack it wide open.

It all gets a bit circular but the point I make is that for a far eastern investor to put some money into something that has a 'lucky' feel about it, particularly if it could be a bit of a gamble.As you say, the proposition needs to be as attractive as possible.

It all gets a bit circular but the point I make is that for a far eastern investor to put some money into something that has a 'lucky' feel about it, particularly if it could be a bit of a gamble.As you say, the proposition needs to be as attractive as possible.

I accept that is true and as VT is of Chinese extraction he probably does consider the colour red as lucky.

But that sought of throws up another question in way did he get involved with a club that plays in blue? I think that brings us back to the fact we are the capital of Wales and the Welsh symbol is the Red Dragon. I suppose he thought that we could seamlessly change from Blue to Red as Red is the colour of Wales.

As it happens his 'luck' was in as we were in such dire financial straights that we accepted his proposal for the most part with open arms.

May be there is something in Red being lucky

I don't care about foriegn markets when lrage proportions of life long bluebirds feel shit upon.

It all gets a bit circular but the point I make is that for a far eastern investor to put some money into something that has a 'lucky' feel about it, particularly if it could be a bit of a gamble.As you say, the proposition needs to be as attractive as possible.

I accept that is true and as VT is of Chinese extraction he probably does consider the colour red as lucky.

But that sought of throws up another question in way did he get involved with a club that plays in blue? I think that brings us back to the fact we are the capital of Wales and the Welsh symbol is the Red Dragon. I suppose he thought that we could seamlessly change from Blue to Red as Red is the colour of Wales.

As it happens his 'luck' was in as we were in such dire financial straights that we accepted his proposal for the most part with open arms.

May be there is something in Red being lucky

Well we did get promoted and we're not bust in Div3 or worse!

I don't care about foriegn markets when lrage proportions of life long bluebirds feel shit upon.

Don't worry about it jack it will soon be your bed time and you can go and have nightmares about Laudrup.

I don't care about foriegn markets when lrage proportions of life long bluebirds feel shit upon.

Don't worry about it jack it will soon be your bed time and you can go and have nightmares about Laudrup.

I'm Cardiff

I don't care about foriegn markets when lrage proportions of life long bluebirds feel shit upon.

Don't worry about it jack it will soon be your bed time and you can go and have nightmares about Laudrup.

I'm Cardiff

mmmmmmm............

my prediction is that you will log on again sometime after midnight UK time