HOW SUCCESSFUL DO WE HAVE TO BECOME?

How successful do Cardiff City have to become to 'make it big' in Asia?

We are told that the successful and most popular football teams in Asia are those who play in red and it so happens that those teams who play in red have been the most successful British teams in the past 30 years, Man United and Liverpool.

Will we be a big draw in Asia because we have a Malaysian owner and we play in red?

If we do gain 'supporters' in Asia because of Vincent Tan and red, what will the reaction be in Asia if we are struggling as a lot of emphasis has been placed on the colour red and luck in the Far East?

Do you honestly think that just being a red team will sell us in Asia?

Do you believe we will be only become big through positive results?

What impact would relegation have on Cardiff City's image in Asia?

Opinions please.

Only time will tell but Tan knows the market far better than any of us and has done pretty well growing businesses out there. Without a doubt success on the field will be the overriding factor to us becoming the team to follow in Asia and Tan knows he needs to invest in the team to achieve this hence him seeking other investors.

The thing about Tan that excites me is that he isn't simply looking to pump money into a business like so many overseas owners have done. He is looking at all avenues to make the business a success and it makes perfect sense to take advantage of success on the field through marketing the brand. Tan, a Malaysian with Chinese ancestry believes the colour red appeals to the HUGE Asian market more than any other colour as its considered to represent good luck so he clearly thinks if Cardiff can be successful on the field then if an Asian football fan is looking to chose a football club to support (something every one of us did at some point in our lives) then there is every chance he would chose a club playing in the top league in world football that happened to be owned by an Asian and happens to be playing in lucky red.

Of course there will be many people who simply won't accept the above as ever being achievable because they only look short term and short term, playing in blue is all they care about as is their right but it does do my head in when they insist on saying that Tan hasn't got a clue what he's doing and red is totally a personal indulgence

To be big in Asia we would need to be more successful than Man City and Chelsea, probably as successful as Man United. A couple of champions league trophies and five premier league titles would probably do it. It is never going to happen, we will never be big enough in Asia to have any sort of revenue stream coming from there.

How successful do Cardiff City have to become to 'make it big' in Asia?

We are told that the successful and most popular football teams in Asia are those who play in red and it so happens that those teams who play in red have been the most successful British teams in the past 30 years, Man United and Liverpool.

Will we be a big draw in Asia because we have a Malaysian owner and we play in red?

If we do gain 'supporters' in Asia because of Vincent Tan and red, what will the reaction be in Asia if we are struggling as a lot of emphasis has been placed on the colour red and luck in the Far East?

Do you honestly think that just being a red team will sell us in Asia?

Do you believe we will be only become big through positive results?

What impact would relegation have on Cardiff City's image in Asia?

Opinions please.

If as several are forecasting that the method behind the rebrand madness is to get us marketed in China, then we're talking about a whole new ball game then. I'm sure I read recently though that the new Chinese TV deal for football in the UK isn't as lucrative as you'd expect, but that might be a case of'try before you buy'? More media outlets in China are getting involved with European football and seeing how emerging the country is becoming with its communist traditions finally going down the capitalist route, and a country that has more english speaking people than the USA, then if the theories are true about Tan wanting to promote us to this new Chinese football audience(and probable investors)then almost every club in the premier league will start on a blank canvas

We've come a long way

Another sensible post by you

Thank you sir

To be big in Asia we would need to be more successful than Man City and Chelsea, probably as successful as Man United. A couple of champions league trophies and five premier league titles would probably do it. It is never going to happen, we will never be big enough in Asia to have any sort of revenue stream coming from there.

I think you underestimate BIG time how big the Asian market is. You don't need to be as successful as Man City or Chelsea to grab a piece of the pie. You also need to remember how average both of these two clubs you mentioned were just a few years ago (Man City were in division 2 in 1999) and how big they have become through investment which is what Tan is trying to do with us

A friend of mine that is from China was chatting with my about this (I brought him to his first City game this season) & he said that red is a big, big draw over there. All to do with superstitions & that dragons are also very powerful.

He also said that it wasn't the reason why many supported MU/Liverpool.. As most just like to chase glory & that's more of a pull.

Not all. Even if we crack a minuscule amount of the Chinese market that is millions. Good lord I wish people would wake up. I have been fortunate to have travelled to Beijing, albeit it was quite a number of years ago when I was younger but the place is red and yellow everywhere.

Low and behold, we have a red home kit and a yellow alternate kit coming. Make of that what you will.

A friend of mine that is from China was chatting with my about this (I brought him to his first City game this season) & he said that red is a big, big draw over there. All to do with superstitions & that dragons are also very powerful.

He also said that it wasn't the reason why many supported MU/Liverpool.. As most just like to chase glory & that's more of a pull.

thanks, mate. Interesting indeed

My honest opinion Carl, Colour will not come in to it.

Unless We win, win win, they wont be interested.
Also We will have to be Top 6 for many years and Win Cups.

They love Madrid, Barcelona, Man Utd,Arsenal, Chelsea,Liverpool, Man City, not because of Colour because they are WINNERS end off.

Annis, do you not think that the Malaysians, for example, will be interested in Cardiff City FC because of 'VT' being a Malaysian owner in the Premier League?

I'm not sure how Tony Fernandez was viewed whilst QPR were up there or whether Tan is the more shrewd of the two but I can't help feeling that he knows what he is doing

With regard to the Asian market 'buying into' the red is the $64,000 question but again I would guess (but not know) that given the colour's 'lucky' status in that part of the world, then maybe it WOULD make a difference if you put a RED shirt next to a BLUE shirt and said "Pick either one of those..."

Seems to me (no matter how reluctantly in some areas) we have to trust Tan to deliver IF we want the Premier Dream to last beyond one season...or until someone with equal finance and/or vision comes in feeling BLUE

Chris, Of course having Vincent Tan (who is Chinese I believe) having Malaysia all over our shirts and being a big name in Malyasia helps gets us noticed over there, but if We are not very Successful that will mean nothing at all at the end of the day, my strong opinion and also a few football papers said the same that I was reading while in Mallorca, which I passed on to Carlos.
Colour will mean nothing, winning will mean everything.

My honest opinion Carl, Colour will not come in to it.

Unless We win, win win, they wont be interested.
Also We will have to be Top 6 for many years and Win Cups.

They love Madrid, Barcelona, Man Utd,Arsenal, Chelsea,Liverpool, Man City, not because of Colour because they are WINNERS end off.

Annis, do you not think that the Malaysians, for example, will be interested in Cardiff City FC because of 'VT' being a Malaysian owner in the Premier League?

I'm not sure how Tony Fernandez was viewed whilst QPR were up there or whether Tan is the more shrewd of the two but I can't help feeling that he knows what he is doing

With regard to the Asian market 'buying into' the red is the $64,000 question but again I would guess (but not know) that given the colour's 'lucky' status in that part of the world, then maybe it WOULD make a difference if you put a RED shirt next to a BLUE shirt and said "Pick either one of those..."

Seems to me (no matter how reluctantly in some areas) we have to trust Tan to deliver IF we want the Premier Dream to last beyond one season...or until someone with equal finance and/or vision comes in feeling BLUE

Chris, Of course having Vincent Tan (who is Chinese I believe) having Malaysia all over our shirts and being a big name in Malyasia helps gets us noticed over there, but if We are not very Successful that will mean nothing at all at the end of the day, my strong opinion and also a few football papers said the same that I was reading while in Mallorca, which I passed on to Carlos.
Colour will mean nothing, winning will mean everything.

Thanks, Annis.

The jury is still out on the overall value of red out there for me. However, As discussed elsewhere, I am prepared to accept he knows what he is doing...for now at least

Only time will really tell, of course

Hope the meeting went well tonight and the attendance was both good and the content constructive

My honest opinion Carl, Colour will not come in to it.

Unless We win, win win, they wont be interested.
Also We will have to be Top 6 for many years and Win Cups.

They love Madrid, Barcelona, Man Utd,Arsenal, Chelsea,Liverpool, Man City, not because of Colour because they are WINNERS end off.

Annis, do you not think that the Malaysians, for example, will be interested in Cardiff City FC because of 'VT' being a Malaysian owner in the Premier League?

I'm not sure how Tony Fernandez was viewed whilst QPR were up there or whether Tan is the more shrewd of the two but I can't help feeling that he knows what he is doing

With regard to the Asian market 'buying into' the red is the $64,000 question but again I would guess (but not know) that given the colour's 'lucky' status in that part of the world, then maybe it WOULD make a difference if you put a RED shirt next to a BLUE shirt and said "Pick either one of those..."

Seems to me (no matter how reluctantly in some areas) we have to trust Tan to deliver IF we want the Premier Dream to last beyond one season...or until someone with equal finance and/or vision comes in feeling BLUE

Chris, Of course having Vincent Tan (who is Chinese I believe) having Malaysia all over our shirts and being a big name in Malyasia helps gets us noticed over there, but if We are not very Successful that will mean nothing at all at the end of the day, my strong opinion and also a few football papers said the same that I was reading while in Mallorca, which I passed on to Carlos.
Colour will mean nothing, winning will mean everything.

Absolutely winning is everything but then colour comes into play as far as marketing is concerned as mentioned in my post above.

My honest opinion Carl, Colour will not come in to it.

Unless We win, win win, they wont be interested.
Also We will have to be Top 6 for many years and Win Cups.

They love Madrid, Barcelona, Man Utd,Arsenal, Chelsea,Liverpool, Man City, not because of Colour because they are WINNERS end off.

Annis, do you not think that the Malaysians, for example, will be interested in Cardiff City FC because of 'VT' being a Malaysian owner in the Premier League?

I'm not sure how Tony Fernandez was viewed whilst QPR were up there or whether Tan is the more shrewd of the two but I can't help feeling that he knows what he is doing

With regard to the Asian market 'buying into' the red is the $64,000 question but again I would guess (but not know) that given the colour's 'lucky' status in that part of the world, then maybe it WOULD make a difference if you put a RED shirt next to a BLUE shirt and said "Pick either one of those..."

Seems to me (no matter how reluctantly in some areas) we have to trust Tan to deliver IF we want the Premier Dream to last beyond one season...or until someone with equal finance and/or vision comes in feeling BLUE

Chris, Of course having Vincent Tan (who is Chinese I believe) having Malaysia all over our shirts and being a big name in Malyasia helps gets us noticed over there, but if We are not very Successful that will mean nothing at all at the end of the day, my strong opinion and also a few football papers said the same that I was reading while in Mallorca, which I passed on to Carlos.
Colour will mean nothing, winning will mean everything.

Thanks, Annis.

The jury is still out on the overall value of red out there for me. However, As discussed elsewhere, I am prepared to accept he knows what he is doing...for now at least

Only time will really tell, of course

Hope the meeting went well tonight and the attendance was both good and the content constructive

Chris,
A Successful season will calm a lot down over hear as well
Meetings next Tuesday, your welcome to attend.

No seriously Winning is what gets most new fans on board nowadays.

Cheers

My honest opinion Carl, Colour will not come in to it.

Unless We win, win win, they wont be interested.
Also We will have to be Top 6 for many years and Win Cups.

They love Madrid, Barcelona, Man Utd,Arsenal, Chelsea,Liverpool, Man City, not because of Colour because they are WINNERS end off.

Annis, do you not think that the Malaysians, for example, will be interested in Cardiff City FC because of 'VT' being a Malaysian owner in the Premier League?

I'm not sure how Tony Fernandez was viewed whilst QPR were up there or whether Tan is the more shrewd of the two but I can't help feeling that he knows what he is doing

With regard to the Asian market 'buying into' the red is the $64,000 question but again I would guess (but not know) that given the colour's 'lucky' status in that part of the world, then maybe it WOULD make a difference if you put a RED shirt next to a BLUE shirt and said "Pick either one of those..."

Seems to me (no matter how reluctantly in some areas) we have to trust Tan to deliver IF we want the Premier Dream to last beyond one season...or until someone with equal finance and/or vision comes in feeling BLUE

Chris, Of course having Vincent Tan (who is Chinese I believe) having Malaysia all over our shirts and being a big name in Malyasia helps gets us noticed over there, but if We are not very Successful that will mean nothing at all at the end of the day, my strong opinion and also a few football papers said the same that I was reading while in Mallorca, which I passed on to Carlos.
Colour will mean nothing, winning will mean everything.

Absolutely winning is everything but then colour comes into play as far as marketing is concerned as mentioned in my post above.

If were really Successful on the pitch then Tans marketing will rocket.

My honest opinion Carl, Colour will not come in to it.

Unless We win, win win, they wont be interested.
Also We will have to be Top 6 for many years and Win Cups.

They love Madrid, Barcelona, Man Utd,Arsenal, Chelsea,Liverpool, Man City, not because of Colour because they are WINNERS end off.

Annis, do you not think that the Malaysians, for example, will be interested in Cardiff City FC because of 'VT' being a Malaysian owner in the Premier League?

I'm not sure how Tony Fernandez was viewed whilst QPR were up there or whether Tan is the more shrewd of the two but I can't help feeling that he knows what he is doing

With regard to the Asian market 'buying into' the red is the $64,000 question but again I would guess (but not know) that given the colour's 'lucky' status in that part of the world, then maybe it WOULD make a difference if you put a RED shirt next to a BLUE shirt and said "Pick either one of those..."

Seems to me (no matter how reluctantly in some areas) we have to trust Tan to deliver IF we want the Premier Dream to last beyond one season...or until someone with equal finance and/or vision comes in feeling BLUE

Chris, Of course having Vincent Tan (who is Chinese I believe) having Malaysia all over our shirts and being a big name in Malyasia helps gets us noticed over there, but if We are not very Successful that will mean nothing at all at the end of the day, my strong opinion and also a few football papers said the same that I was reading while in Mallorca, which I passed on to Carlos.
Colour will mean nothing, winning will mean everything.

Thanks, Annis.

The jury is still out on the overall value of red out there for me. However, As discussed elsewhere, I am prepared to accept he knows what he is doing...for now at least

Only time will really tell, of course

Hope the meeting went well tonight and the attendance was both good and the content constructive

Chris,
A Successful season will calm a lot down over hear as well
Meetings next Tuesday, your welcome to attend.

No seriously Winning is what gets most new fans on board nowadays.

Cheers

I couldn't agree more, Annis

I'll never say never on the meetings and I'm watching this space

Chris, Of course having Vincent Tan (who is Chinese I believe) having Malaysia all over our shirts and being a big name in Malyasia helps gets us noticed over there, but if We are not very Successful that will mean nothing at all at the end of the day, my strong opinion and also a few football papers said the same that I was reading while in Mallorca, which I passed on to Carlos.
Colour will mean nothing, winning will mean everything.

Annis, red and yellow are massive cultural influences in Asia. We are being floated on the SE in Asia. If an investor thinks I'll take that gamble on Cardiff City because they're wearing good lucky colours and I have a good feeling about this then happy days. I dont care whether I, as a Brit of British culture, believe those beliefs are bullshit. Its what he believes that matters because its him with the money to invest to help the club. Its all about making us attractive before putting us on the SE in Asia.

1) Put us in colours Asians like (red/yellow) DONE
2) Get us promoted to the Premier League DONE
3) Sort out debts and convert debts to equity - yet to be done
4) Float the club on the SE

Chris, Of course having Vincent Tan (who is Chinese I believe) having Malaysia all over our shirts and being a big name in Malyasia helps gets us noticed over there, but if We are not very Successful that will mean nothing at all at the end of the day, my strong opinion and also a few football papers said the same that I was reading while in Mallorca, which I passed on to Carlos.
Colour will mean nothing, winning will mean everything.

Annis, red and yellow are massive cultural influences in Asia. We are being floated on the SE in Asia. If an investor thinks I'll take that gamble on Cardiff City because they're wearing good lucky colours and I have a good feeling about this then happy days. I dont care whether I, as a Brit of British culture, believe those beliefs are bullshit. Its what he believes that matters because its him with the money to invest to help the club. Its all about making us attractive before putting us on the SE in Asia.

1) Put us in colours Asians like (red/yellow) DONE
2) Get us promoted to the Premier League DONE
3) Sort out debts and convert debts to equity - yet to be done
4) Float the club on the SE

Of course those colours are, but I will repeat, they will only want to support us and buy in to us if we are very successful on the pitch, they are not like many of us, loving our club for years no matter what, they have to want us first and yes we will be noticed because of Malaysia on our shirts and the red to the Chinese, but if we dont Win,Win, they wont even give us a second thought with the likes of Man Utd etc already loved by them already and established over there for years.

Man City & Chelsea are massive in Malaysia

Bollocks!! They're still tiny compared to both United and struggling Liverpool.

Because they play in blue as well. This proves RED is going to be a successful colour for us as it proved last season

Tans the man with a plan and no fool.have faith he's a very shrewd and successful businessman.he knows what he's doing.

Of course those colours are, but I will repeat, they will only want to support us and buy in to us if we are very successful on the pitch, they are not like many of us, loving our club for years no matter what, they have to want us first and yes we will be noticed because of Malaysia on our shirts and the red to the Chinese, but if we dont Win,Win, they wont even give us a second thought with the likes of Man Utd etc already loved by them already and established over there for years.

Understand your points Annis but once the conversion is done we'll have the platform to become successful with investment. Tan wants us to appeal and appeal enough for investors to take a gamble on us. Of course Tan knows we wont compete with the top teams without more investors or success but we should be seen as a project and yes it is a gamble and it is one where we, I believe, should just bite our lip and see what unfolds. Lets give Tan the benefit of the doubt of this and if he floats us and it doesn't work we can all then use that for our return to blue ' You tried to sell us to the Asian market Tan, you failed. We gave you the benefit of the doubt now return us to blue'.

Of course those colours are, but I will repeat, they will only want to support us and buy in to us if we are very successful on the pitch, they are not like many of us, loving our club for years no matter what, they have to want us first and yes we will be noticed because of Malaysia on our shirts and the red to the Chinese, but if we dont Win,Win, they wont even give us a second thought with the likes of Man Utd etc already loved by them already and established over there for years.

Understand your points Annis but once the conversion is done we'll have the platform to become successful with investment. Tan wants us to appeal and appeal enough for investors to take a gamble on us. Of course Tan knows we wont compete with the top teams without more investors or success but we should be seen as a project and yes it is a gamble and it is one where we, I believe, should just bite our lip and see what unfolds. Lets give Tan the benefit of the doubt of this and if he floats us and it doesn't work we can all then use that for our return to blue ' You tried to sell us to the Asian market Tan, you failed. We gave you the benefit of the doubt now return us to blue'.

I agree

How successful do Cardiff City have to become to 'make it big' in Asia?

We are told that the successful and most popular football teams in Asia are those who play in red and it so happens that those teams who play in red have been the most successful British teams in the past 30 years, Man United and Liverpool.

Will we be a big draw in Asia because we have a Malaysian owner and we play in red?

If we do gain 'supporters' in Asia because of Vincent Tan and red, what will the reaction be in Asia if we are struggling as a lot of emphasis has been placed on the colour red and luck in the Far East?

Do you honestly think that just being a red team will sell us in Asia?

Do you believe we will be only become big through positive results?

What impact would relegation have on Cardiff City's image in Asia?

Opinions please.

If as several are forecasting that the method behind the rebrand madness is to get us marketed in China, then we're talking about a whole new ball game then. I'm sure I read recently though that the new Chinese TV deal for football in the UK isn't as lucrative as you'd expect, but that might be a case of'try before you buy'? More media outlets in China are getting involved with European football and seeing how emerging the country is becoming with its communist traditions finally going down the capitalist route, and a country that has more english speaking people than the USA, then if the theories are true about Tan wanting to promote us to this new Chinese football audience(and probable investors)then almost every club in the premier league will start on a blank canvas

We've come a long way

Another sensible post by you

Thank you sir

Good post CityGent, good to see a Mod on here with a Neutral view on current affairs at Cardiff City.

Chris, Of course having Vincent Tan (who is Chinese I believe) having Malaysia all over our shirts and being a big name in Malyasia helps gets us noticed over there, but if We are not very Successful that will mean nothing at all at the end of the day, my strong opinion and also a few football papers said the same that I was reading while in Mallorca, which I passed on to Carlos.
Colour will mean nothing, winning will mean everything.

Annis, red and yellow are massive cultural influences in Asia. We are being floated on the SE in Asia. If an investor thinks I'll take that gamble on Cardiff City because they're wearing good lucky colours and I have a good feeling about this then happy days. I dont care whether I, as a Brit of British culture, believe those beliefs are bullshit. Its what he believes that matters because its him with the money to invest to help the club. Its all about making us attractive before putting us on the SE in Asia.

1) Put us in colours Asians like (red/yellow) DONE
2) Get us promoted to the Premier League DONE
3) Sort out debts and convert debts to equity - yet to be done
4) Float the club on the SE

Of course those colours are, but I will repeat, they will only want to support us and buy in to us if we are very successful on the pitch, they are not like many of us, loving our club for years no matter what, they have to want us first and yes we will be noticed because of Malaysia on our shirts and the red to the Chinese, but if we dont Win,Win, they wont even give us a second thought with the likes of Man Utd etc already loved by them already and established over there for years.

But Annis surely if you understand the potential benefits of these colours, do you really expect any business trying to break into a new market would not start with these colours. Yes it would not take off without success on the pitch but do you suggest that Tan should wait just in case we don;t start winning straight away? How do you now that Tan isn't planning on being successful on the field from day one? Do you know the players he will be buying this summer? Do you know that there will definitely be no other new investors coming in something Tan has always been seeking? Tan is not stupid enough to not realize that success on the field is hugely important. I just don't see why you feel he should wait before changing our colours on the off chance that his vision may not succeed. At the end of the day should he fail then it's simple to change back to blue so why in understanding the benefits of a colour change do you feel he should wait?

This is worldwide searches. We're searched for more worldwide than any of those clubs.

Very interesting. And that's us in the championship never mind premiership! Bet those ratings will go up even further because of the our premiership status. Something seems to be working anyway imo going off them graphs

Do you honestly think that's just because we wear red?!

I didn't say f**k all about it being cos of us wearing red so stop making things up and taking the piss

For us to be big in Asia, we need to be successful. For us to be successful, we need to win major trophies consistently, such as the Premier League. Colour doesn't even come into it so it was a stupid idea by Tan as fans in Asia only care about success.

But Annis surely if you understand the potential benefits of these colours, do you really expect any business trying to break into a new market would not start with these colours. Yes it would not take off without success on the pitch but do you suggest that Tan should wait just in case we don;t start winning straight away? How do you now that Tan isn't planning on being successful on the field from day one? Do you know the players he will be buying this summer? Do you know that there will definitely be no other new investors coming in something Tan has always been seeking? Tan is not stupid enough to not realize that success on the field is hugely important. I just don't see why you feel he should wait before changing our colours on the off chance that his vision may not succeed. At the end of the day should he fail then it's simple to change back to blue so why in understanding the benefits of a colour change do you feel he should wait?

Agreed. I have a strong belief that if the SE flotation doesn't go well Tan will say 'my investment ends here at the £100m I stated and I will now be looking for a buyer for my shares in the company'. He will get what he is owed + 7% interest anyway if someone buys him out. I think we just need a bit of patience on this one now. Either way, it could end up good for us.

For us to be big in Asia, we need to be successful. For us to be successful, we need to win major trophies consistently, such as the Premier League. Colour doesn't even come into it so it was a stupid idea by Tan as fans in Asia only care about success.

TopCat, he is wrong. He doesn't understand brand awareness or brand theory. Two things im studying at university. This rebrand is not about us being big in Asia. Its a business decision to make us appeal to investors. Only with investors and spending big on players will we ever become successful. Chelsea were 5th and below when they got taken over. City even lower. Its at that time when you get investment and become successful that the fans will come on board.

The rebrand is not about appealing to fans but potential investors when the club is floated.

http://danielghebert.wordpress.com/2011 ... -branding/

Tan is trying to turn Cardiff City into an Asian oriented brand that he hopes an investor takes a gamble on when the club is floated. For all we know the new investor could be someone who says 'lets turn the colours back to blue, I bought the club because it was a financial decision, not the colours' but we dont know that.

Tan is doing his best to create the best possible Asian oriented brand image and once he has the debt to equity conversion done we'll be financially attractive as well. Who would an Asian investor rather? Liverpool FC, a club where they'll have to pay a stupid amount to obtain as well as sort loans, etc. get rid of high contract dead wood players or Cardiff City FC, a club with a new Asian oriented brand image, a club they can buy for rock bottom Premier League value where they can slam loads of their money on players to try and force us up the league? Think about it. Whats the smaller gamble?

Theres a reason The Arabs bought City and not Liverpool or someone like Arsenal. Gamblers want to invest small and win big. At Liverpool and Arsenal you have to invest big to win big. Thats not attractive in the slightest.

Chris, Of course having Vincent Tan (who is Chinese I believe) having Malaysia all over our shirts and being a big name in Malyasia helps gets us noticed over there, but if We are not very Successful that will mean nothing at all at the end of the day, my strong opinion and also a few football papers said the same that I was reading while in Mallorca, which I passed on to Carlos.
Colour will mean nothing, winning will mean everything.

Annis, red and yellow are massive cultural influences in Asia. We are being floated on the SE in Asia. If an investor thinks I'll take that gamble on Cardiff City because they're wearing good lucky colours and I have a good feeling about this then happy days. I dont care whether I, as a Brit of British culture, believe those beliefs are bullshit. Its what he believes that matters because its him with the money to invest to help the club. Its all about making us attractive before putting us on the SE in Asia.

1) Put us in colours Asians like (red/yellow) DONE
2) Get us promoted to the Premier League DONE
3) Sort out debts and convert debts to equity - yet to be done
4) Float the club on the SE

If yellow is lucky over there as well then we have virtually no chance of us wearing bue next season , it will again be an after thought as it was last season

For us to be big in Asia, we need to be successful. For us to be successful, we need to win major trophies consistently, such as the Premier League. Colour doesn't even come into it so it was a stupid idea by Tan as fans in Asia only care about success.

TopCat, he is wrong. He doesn't understand brand awareness or brand theory. Two things im studying at university. This rebrand is not about us being big in Asia. Its a business decision to make us appeal to investors. Only with investors and spending big on players will we ever become successful. Chelsea were 5th and below when they got taken over. City even lower. Its at that time when you get investment and become successful that the fans will come on board.

The rebrand is not about appealing to fans but potential investors when the club is floated.

http://danielghebert.wordpress.com/2011 ... -branding/

Tan is trying to turn Cardiff City into an Asian oriented brand that he hopes an investor takes a gamble on when the club is floated. For all we know the new investor could be someone who says 'lets turn the colours back to blue, I bought the club because it was a financial decision, not the colours' but we dont know that.

Tan is doing his best to create the best possible Asian oriented brand image and once he has the debt to equity conversion done we'll be financially attractive as well. Who would an Asian investor rather? Liverpool FC, a club where they'll have to pay a stupid amount to obtain as well as sort loans, etc. get rid of high contract dead wood players or Cardiff City FC, a club with a new Asian oriented brand image, a club they can buy for rock bottom Premier League value where they can slam loads of their money on players to try and force us up the league? Think about it. Whats the smaller gamble?

Theres a reason The Arabs bought City and not Liverpool or someone like Arsenal. Gamblers want to invest small and win big. At Liverpool and Arsenal you have to invest big to win big. Thats not attractive in the slightest.

For us to be big in Asia, we need to be successful. For us to be successful, we need to win major trophies consistently, such as the Premier League. Colour doesn't even come into it so it was a stupid idea by Tan as fans in Asia only care about success.

TopCat, he is wrong. He doesn't understand brand awareness or brand theory. Two things im studying at university. This rebrand is not about us being big in Asia. Its a business decision to make us appeal to investors. Only with investors and spending big on players will we ever become successful. Chelsea were 5th and below when they got taken over. City even lower. Its at that time when you get investment and become successful that the fans will come on board.

The rebrand is not about appealing to fans but potential investors when the club is floated.

http://danielghebert.wordpress.com/2011 ... -branding/

Tan is trying to turn Cardiff City into an Asian oriented brand that he hopes an investor takes a gamble on when the club is floated. For all we know the new investor could be someone who says 'lets turn the colours back to blue, I bought the club because it was a financial decision, not the colours' but we dont know that.

Tan is doing his best to create the best possible Asian oriented brand image and once he has the debt to equity conversion done we'll be financially attractive as well. Who would an Asian investor rather? Liverpool FC, a club where they'll have to pay a stupid amount to obtain as well as sort loans, etc. get rid of high contract dead wood players or Cardiff City FC, a club with a new Asian oriented brand image, a club they can buy for rock bottom Premier League value where they can slam loads of their money on players to try and force us up the league? Think about it. Whats the smaller gamble?

Theres a reason The Arabs bought City and not Liverpool or someone like Arsenal. Gamblers want to invest small and win big. At Liverpool and Arsenal you have to invest big to win big. Thats not attractive in the slightest.

You have lost me on the last part - How have the investors = invested small on Man City
Transfer fees ( Most of their players are on OVER £100,00 A WEEK ) and then their transfer fees

I couldnt give a monkeys how well we do in Asia. It has nothing to do with my club, my fellow supporters, our community, our country.

However, like it or not, I have to learn to live with the fact that really, everything I love about my team and its future hinges on what happens over there. Sustained success, we gain bigger Asian base and Tan stays for the long haul, yo yo club and he is unlikely to stay and we may then get our club back. Colour? What an insult and a joke, Asia is full of plastics who as we all know are drawn to success.

You have lost me on the last part - How have the investors = invested small on Man City
Transfer fees ( Most of their players are on OVER £100,00 A WEEK ) and then their transfer fees

The buy out of the initial team TopCat. Thats the initial investment. How much you spend on players can be done at your own pace depending on where you want to go and profit made elsewhere. If an investor wants to buy out Liverpool now as a whole, he'll probably have to pay FSG several hundred million.

Chelsea were of course very cheap but they weren't out and out winners. They were behind United, Liverpool and Arsenal. Ken Bates done well there and he pulled off a master class in business. Abramovich bought Chelsea cheap in comparison to other clubs and that allowed him to have more money to plough into players and pay stupid wages. The less you spend on the initial investment, the more elsewhere to spend.

The Arabs with the money they have could buy out United tomorrow but they wont. Its not a good financial move or a good gamble. Its cheaper to buy a PSG, a Man City, a Malaga and try and turn them into a force than it is to just go throwing away money through the initial investment.

Liverpool are worth several hundred million more pounds than us. All that money could be spent on players the owner wants, the owner feels right, the owner thinks are right for his club, the manager he wants for the style of play he wants. Picture Liverpool as the finished house available to buy for £1m and we're the land at £100,000. We've been given a quote to build the dream house on our £100,000 land for £650,000, thats a saving of £250,000 on that. This is where the attraction lies.

They can buy small, in relative terms to the PL, and build big.

You have lost me on the last part - How have the investors = invested small on Man City
Transfer fees ( Most of their players are on OVER £100,00 A WEEK ) and then their transfer fees

The buy out of the initial team TopCat. Thats the initial investment. How much you spend on players can be done at your own pace depending on where you want to go and profit made elsewhere. If an investor wants to buy out Liverpool now as a whole, he'll probably have to pay FSG several hundred million.

Chelsea were of course very cheap but they weren't out and out winners. They were behind United, Liverpool and Arsenal. Ken Bates done well there and he pulled off a master class in business. Abramovich bought Chelsea cheap in comparison to other clubs and that allowed him to have more money to plough into players and pay stupid wages. The less you spend on the initial investment, the more elsewhere to spend.

The Arabs with the money they have could buy out United tomorrow but they wont. Its not a good financial move or a good gamble. Its cheaper to buy a PSG, a Man City, a Malaga and try and turn them into a force than it is to just go throwing away money through the initial investment.

Liverpool are worth several hundred million more pounds than us. All that money could be spent on players the owner wants, the owner feels right, the owner thinks are right for his club, the manager he wants for the style of play he wants. Picture Liverpool as the finished house available to buy for £1m and we're the land at £100,000. We've been given a quote to build the dream house on our £100,000 land for £650,000, thats a saving of £250,000 on that. This is where the attraction lies.

They can buy small, in relative terms to the PL, and build big.

Cheers - Still don't understand why the likes of Everton or Tottenham have not attracted interest.
Both clubs have good squads and a good fan base