Assuming we fall over the line and make the EPL there's 2 scenarios that I can see.
1) Malky spends well and gets the team playing winning, attractive football which gets points in the bag early and gives the team confidence to compete in the Premier League.
2) Malky spends more money on players who he keeps out of the team for no apparent reason. We have the toughest fixture list out of the newcomers and are firmly bottom after 8 games. Tan gets anxious - Malky gets the boot.
Could go either way IMHO