The next Cardiff City Owner

I remember when the National Lottery started and we used to half-seriously discuss buying the city if we ever won. Unfortunately the days of a lottery win to buy city are well and truly over and only a billionaire or someone with 100's of millions is now in the running to buy the club.

However, the next Cardiff City Owner will become an instant hero and probably go down in folklore for 100's of years as the owner who reversed the rebrand. Of course there is no guarantee they would return us to our traditional badge and colours but I would be surprised if they didn't. Instant hero status for sure.

As Annis mentioned in another post the ONLY positive is that we are now worldwide known and therefore have a higher profile, all be it for currently the wrong reasons.

All we need to do as fans is keep the pressure on Tan because unless he reverses the rebrand this summer he will gain more and more animosity and hatred from without and outside the football club. It is probably already too late so a new owner may be coming sooner than we think.

Thoughts?

People don't take over businesses to become a hero.

Tan turned you red in order to appeal to a certain group of people. So if sold, its a pretty good chance that being red is a main selling point so why would they change it. Its like looking for a red car for ages and finally finding one for sale so having to pay through the nose for it.... and then re-spraying it blue because the people at work prefer the colour blue.

Also as a businessman, a quick look through the archives show you have had the highest attendances at the CCS with a red kit on, and also the highest championship attendances while your jerseys were red. It will be expensive to rebrand again, everything down to club letter-heads will have to be changed. I cant see you being turned back as easy as some tend to think, there is no reason to. From a business point of view, everyone is happy.

Merchandise is probably down but merchandise is small fry to the cost of a rebranding.

Your first sentence spot on ,people only get involved ,in business to make money .second sentence ,as far as im aware ,there is no evidance that the rebrand is appealing to any paticular brand of people ,wherever they may be in the world .
Third sentance laughable ,if we change d back to theyd make à fortune ,letterheads lol,and the attendances are to do with success on the field ,nothing to Do with colour ,in fact because if the red weve lost thousands ,in response to à hilarious post

Your first sentence spot on ,people only get involved ,in business to make money .second sentence ,as far as im aware ,there is no evidance that the rebrand is appealing to any paticular brand of people ,wherever they may be in the world .
Third sentance laughable ,if we change d back to theyd make à fortune ,letterheads lol,and the attendances are to do with success on the field ,nothing to Do with colour ,in fact because if the red weve lost thousands ,in response to à hilarious post

Im glad you agree on the first point.

Secondly, i think its pretty well established the change to the red was to appeal to the asian market, which will also likely be the source of any fitire investment or major share sales.

Thirdly, i didnt say "just letter heads" now did I? i said "everything will need to be changed right down to club letter heads". Rebranding is expensive. Everything will have to change back to blue, not just a kit - which is what many people assume.

"We have lost thousands due to the rebrand" - got any evidence of this?

People don't take over businesses to become a hero.

Tan turned you red in order to appeal to a certain group of people. So if sold, its a pretty good chance that being red is a main selling point so why would they change it. Its like looking for a red car for ages and finally finding one for sale so having to pay through the nose for it.... and then re-spraying it blue because the people at work prefer the colour blue.

Also as a businessman, a quick look through the archives show you have had the highest attendances at the CCS with a red kit on, and also the highest championship attendances while your jerseys were red. It will be expensive to rebrand again, everything down to club letter-heads will have to be changed. I cant see you being turned back as easy as some tend to think, there is no reason to. From a business point of view, everyone is happy.

Merchandise is probably down but merchandise is small fry to the cost of a rebranding.

great try especially considering your a jack..........people that actually send letters know changing the clubs letterheads is of no huge expense though..........our ground is still blue, the lit up stadium sign alternates between red and blue,the kit/training kit etc is changed yearly anyway..most red merch would be snapped up as collectors items. it would amount to changing some signs,which get changed quite regular anyway...you are right about billionaires not giving two hoots about being king of Cardiff for a week or two until the antis find some excuse to hate them though.

Your first sentence spot on ,people only get involved ,in business to make money .second sentence ,as far as im aware ,there is no evidance that the rebrand is appealing to any paticular brand of people ,wherever they may be in the world .
Third sentance laughable ,if we change d back to theyd make à fortune ,letterheads lol,and the attendances are to do with success on the field ,nothing to Do with colour ,in fact because if the red weve lost thousands ,in response to à hilarious post

Im glad you agree on the first point.

Secondly, i think its pretty well established the change to the red was to appeal to the asian market, which will also likely be the source of any fitire investment or major share sales.

Thirdly, i didnt say "just letter heads" now did I? i said "everything will need to be changed right down to club letter heads". Rebranding is expensive. Everything will have to change back to blue, not just a kit - which is what many people assume.

"We have lost thousands due to the rebrand" - got any evidence of this?

thousands not millions.......id guess the club shop sales are down considerably... and there are definately some that no longer attend games { numbers vary and are a guess }..
and for all the noise about the re brand..18 months on it amounts to kit change { the big one } and yes a few letterheads,signs, and bumf they send us regarding renewing etc { one off runs in printers that cost the same no matter what colour}..the stadium is neither red inside or out it remains blue..it could be ten times worse,but where its gone so far could be changed back overnight.......

Your first sentence spot on ,people only get involved ,in business to make money .second sentence ,as far as im aware ,there is no evidance that the rebrand is appealing to any paticular brand of people ,wherever they may be in the world .
Third sentance laughable ,if we change d back to theyd make à fortune ,letterheads lol,and the attendances are to do with success on the field ,nothing to Do with colour ,in fact because if the red weve lost thousands ,in response to à hilarious post

Im glad you agree on the first point.

Secondly, i think its pretty well established the change to the red was to appeal to the asian market, which will also likely be the source of any fitire investment or major share sales.

Thirdly, i didnt say "just letter heads" now did I? i said "everything will need to be changed right down to club letter heads". Rebranding is expensive. Everything will have to change back to blue, not just a kit - which is what many people assume.

"We have lost thousands due to the rebrand" - got any evidence of this?

thousands not millions.......id guess the club shop sales are down considerably... and there are definately some that no longer attend games { numbers vary and are a guess }..
and for all the noise about the re brand..18 months on it amounts to kit change { the big one } and yes a few letterheads,signs, and bumf they send us regarding renewing etc { one off runs in printers that cost the same no matter what colour}..the stadium is neither red inside or out it remains blue..it could be ten times worse,but where its gone so far could be changed back overnight.......

again, why are you focusing on letter-heads, ive said EVERYTHING will need to be changed, even down to club letter heads ( the "even down to" giving the clue that i am clearly making the observation this is a small and inexpensive task). I was under the impression the CCS was renovated inside in keeping with the rebrand, walls red, carpets red, boxes red etc etc etc - it certainly could not be changed back over night and would not be cheap.

I don't buy "people don't turn up as a result" of the rebrand as a reason to why a new owner would turn you back. You have broken CCS attendance records and are now expanding as a result. Attendances are not an issue. I highly doubt merchandise is down either, id love to see the figures.

But back to my main point -

So if you being changed to red is what is needed to appeal to these businessmen then why would they then change it once they have bought it? You all still go to the matches (in bigger numbers than before) so why get rid of something which isnt affecting anything business wise? Especially when it costs time and money.

Merchandise is definitely down, from what I'm hearing.. It's quite considerable too. It's not surprising really. I very rarely see anyone in a red shirt these days.

I can only assume with is is why both club shops have suddenly become full of blue merchandise, to try and get some cash back.

IMO the change to red was a personal preference by Tan. Any talk of it appealing to a certain audience is merely a smokescreen. We will be blue again, probably with the next owner, but who knows when that will be. The only way I can't see it happening is if there is irrefutable evidence that red has been or will be a significant commercial success, which I doubt.

Only time will tell but I'm confident blue will be back.

Merchandise is definitely down, from what I'm hearing.. It's quite considerable too. It's not surprising really. I very rarely see anyone in a red shirt these days.

I can only assume with is is why both club shops have suddenly become full of blue merchandise, to try and get some cash back.

What figures have you heard?

Its probably small fry in terms of what these Asians feel the marketability value of the red is.

An owner doesn't want to be stuck with a club he cant sell, and all owners sell at some point. The trouble is that the new owner wont want to turn it back to blue if it being red increases the chance of buyers when he wishes to sell on. To me and you colour seems irrelevant, but to these Asian businessmen it seems important. There is no way they will change it because a few people on a message board dont like it.

There is little to no protest about it apart from "well always be blue" song. But thats hardly an issue is it, lets be honest.

IMO the change to red was a personal preference by Tan. Any talk of it appealing to a certain audience is merely a smokescreen. We will be blue again, probably with the next owner, but who knows when that will be. The only way I can't see it happening is if there is irrefutable evidence that red has been or will be a significant commercial success, which I doubt.

Only time will tell but I'm confident blue will be back.

It isn't really a factor of commercial success. I made that point at the time. Merchandise is nothing in comparison to other revenue streams.

If being red increases saleability of the club then there is no chance they will change it back. Why would they? They will need to sell the club on at some point.

There is little to no protest about it apart from "well always be blue" song. But thats hardly an issue is it, lets be honest.

That's not quite true though, is it? There's been several protest groups, several protest marches, several sit ins and post game protests, one pre game protest... As well as singing throughout the game and continual wearing of blue by the fans, which has clearly annoyed Tan, hence the red scarf giveaway & his rant at the Supporters club end of season dinner.

Colour certainly isn't irrelevant to me.

No figures, but I've heard it's considerable, which is why the club are now pushing blue merchandise. Annis has also stated this.

There is little to no protest about it apart from "well always be blue" song. But thats hardly an issue is it, lets be honest.

That's not quite true though, is it? There's been several protest groups, several protest marches, several sit ins and post game protests, one pre game protest... As well as singing throughout the game and continual wearing of blue by the fans, which has clearly annoyed Tan, hence the red scarf giveaway & his rant at the Supporters club end of season dinner.

Colour certainly isn't irrelevant to me.

No figures, but I've heard it's considerable, which is why the club are now pushing blue merchandise. Annis has also stated this.

As ive said before. All protests have been poorly turned out, poorly organised and quite "willy nilly", ironically often opposed by the majority of fans and ridiculed.

The point being, nothing that has been done so far would be enough for an owner to dip into his pocket and rebrand you once again to blue. It is hardly distruptive to the business or causing any reason what so ever for the current rebrand to be a bigger issue than the clubs saleability.

I didnt mean colour is irrelevant. I mean we as football fans dont see why a change in colour is good for the saleability of the club as we are from a western culture. As for merchendise, id be very suprised if sales are down wth the extra foot-fall of the stadium, i will have to await for confirmation on that before I take that on board.

As it stands, people seem to be kidding themselves.

As ive said before. All protests have been poorly turned out, poorly organised and quite "willy nilly", ironically often opposed by the majority of fans and ridiculed.

The point being, nothing that has been done so far would be enough for an owner to dip into his pocket and rebrand you once again to blue. It is hardly distruptive to the business or causing any reason what so ever for the current rebrand to be a bigger issue than the clubs saleability.

I didnt mean colour is irrelevant. I mean we as football fans dont see why a change in colour is good for the saleability of the club as we are from a western culture. As for merchendise, id be very suprised if sales are down wth the extra foot-fall of the stadium, i will have to await for confirmation on that before I take that on board.

As it stands, people seem to be kidding themselves.

But it's wrong to say that there have been no protests, because there has been. It's definitely a disruptive issue.. Nearly 2 years down the line and the fans are still protesting about it and discussing it daily.

Extra foot-fall? There's not been that much of a rise - our attendances were pretty hight last season & we had a few sell out games. Sales are definitely low. The mere fact that you hardly see anyone in a red shirt backs that up.

As ive said before. All protests have been poorly turned out, poorly organised and quite "willy nilly", ironically often opposed by the majority of fans and ridiculed.

The point being, nothing that has been done so far would be enough for an owner to dip into his pocket and rebrand you once again to blue. It is hardly distruptive to the business or causing any reason what so ever for the current rebrand to be a bigger issue than the clubs saleability.

I didnt mean colour is irrelevant. I mean we as football fans dont see why a change in colour is good for the saleability of the club as we are from a western culture. As for merchendise, id be very suprised if sales are down wth the extra foot-fall of the stadium, i will have to await for confirmation on that before I take that on board.

As it stands, people seem to be kidding themselves.

But it's wrong to say that there have been no protests, because there has been. It's definitely a disruptive issue.. Nearly 2 years down the line and the fans are still protesting about it and discussing it daily.

Extra foot-fall? There's not been that much of a rise - our attendances were pretty hight last season & we had a few sell out games. Sales are definitely low. The mere fact that you hardly see anyone in a red shirt backs that up.

Come on Barry lets not get back into the old pedantic ways. The protests have been pathetic and you know it, nobody is protesting, nobody is doing anything of note. There may aswell have not been any at all. Have we even got into a participation of even 500 people yet on any of these so called protests?

Yes, extra foot fall. Your average attendance last year was circa 24,500 from memory and this year it is upwards of 27,000. Do you know how much the club got from merchendise last year? Or the year before?

How is it being pedantic? You're saying there's been no protest, which is simply wrong! The Boxing Day protest was extremely well attended & well run. That had well over 500 there.

As I said regarding attendance, not a huge rise, especially considering we sold out a few times last season too, in the league below.

I have no idea what we used to make on merchandise, I have no real interest in all honesty.. I've just been told that sales are massively down since the rebrand.... Looking around on match days and I can agree with that. Most fans wearing old shirts/blue tops/bluebirds unite merchandise - VERY few red shirts.

For someone who is so successful, you find alot of time to talk on a forum based of a club you don't support.

How is it being pedantic? You're saying there's been no protest, which is simply wrong! The Boxing Day protest was extremely well attended & well run. That had well over 500 there.

As I said regarding attendance, not a huge rise, especially considering we sold out a few times last season too, in the league below.

I have no idea what we used to make on merchandise, I have no real interest in all honesty.. I've just been told that sales are massively down since the rebrand.... Looking around on match days and I can agree with that. Most fans wearing old shirts/blue tops/bluebirds unite merchandise - VERY few red shirts.

Because TLG is a protest too, however due to the fact it is such a small sacrifice and nit distrupting what so ever to the business it isnt really a protest at all, just a personal stance. When I say there hasnt been a protest, i mean there has been no opposition to the point where Tan would question the saleability of the club over the viability of the current rebrand - there has never been a decision to make. His hand has never beem forced, the protests have been pathetic and barely worth doing.

Again im going to need some figures before I take that in board. Even if short sales are down by as much as 10,000 shirts (which i doubt), sales net a club 15% per shirt (that was for liverpool so probably less for the likes of us, but ill keep it the same) - so at £6 a shirt, that equates to £60,000.

Thats Medels wage for a fortnight. I dont see merchendise having an effect at all on a decision to rebrand again, especially when the club can push the sales of the blue away shirt like they are doing now wothout having to have ot as their home colours.

If everyone is still going to the games (in fact even more than blue) and hardly anthing of note opposing it outside of the stadium then why on earth would the new owners change it back? Makes no sense.

For someone who is so successful, you find alot of time to talk on a forum based of a club you don't support.

I have a lot of time on my hands BECAUSE I am so successful

Although there are countless threads about me, this is about the OP.

So to say there are little to no protests is wrong, because there have been. There will be another big one soon, organised well, like the Boxing Day one.

So to say there are little to no protests is wrong, because there have been. There will be another big one soon, organised well, like the Boxing Day one.

It is not wrong, most weeks come under the "no protest" description and the protests that you refer to come under the "little protests". Neother of which force tans hand to make a decision on whether to keep the rebrand or not as it changes nothing. The saleability of the club is far more important than appeasing the couple of hundred on a little march or 50 turning up at the municipal club.

You have an attendance of over 27,000 and tan has said he doesnt care about the 10% (2700) so why would he care about the odd 50-100?

In league 2 we had a march of over 2000, that was 50% of our total attendance. We had continued protests inside and outside the ground for every 90 minutes we had until Petty saw it our way.

The fact you have had 50 people turn up at some meetings that end up coming to nothing, scrapping plans because Gwyn threatens some people and a few hundred to one or two marches in 2 years and consider that as worthy opposition amazes me.

i dont know why alot of fans think if we get bought we will go straight back to blue he might want to change us yellow you cant just assume we will go back to bluen not you personally but alot of people think they will

If an owner buys the club purely because he has a need for love & affection from the fans, that is dangerous too. Huge ego in conducting your affairs this way.

We need a normal owner who changes the colours for the right reasons. Not a need to be loved. We need our very own Steve Gibson. Boro are very lucky with having an owner is a genuine Boro fan.

Your first sentence spot on ,people only get involved ,in business to make money .second sentence ,as far as im aware ,there is no evidance that the rebrand is appealing to any paticular brand of people ,wherever they may be in the world .
Third sentance laughable ,if we change d back to theyd make à fortune ,letterheads lol,and the attendances are to do with success on the field ,nothing to Do with colour ,in fact because if the red weve lost thousands ,in response to à hilarious post

Im glad you agree on the first point.

Secondly, i think its pretty well established the change to the red was to appeal to the asian market, which will also likely be the source of any fitire investment or major share sales.

Thirdly, i didnt say "just letter heads" now did I? i said "everything will need to be changed right down to club letter heads". Rebranding is expensive. Everything will have to change back to blue, not just a kit - which is what many people assume.

"We have lost thousands due to the rebrand" - got any evidence of this?

Surely the rebrand is far enough down the line to be able to demonstrate any substantial investment from Asia ? Yet the owner doesn't seem to be keen to share this info ? I know PR isn't tan's strong point, but you'd think that details of this would be an indicator of the benefits of the rebrand. A lot of our fans are motivated by short term success as opposed to principle and building strong foundations. Perhaps we should assume that without "evidence" to the contrary, Asia isn't that bothered ?

Your first sentence spot on ,people only get involved ,in business to make money .second sentence ,as far as im aware ,there is no evidance that the rebrand is appealing to any paticular brand of people ,wherever they may be in the world .
Third sentance laughable ,if we change d back to theyd make à fortune ,letterheads lol,and the attendances are to do with success on the field ,nothing to Do with colour ,in fact because if the red weve lost thousands ,in response to à hilarious post

Im glad you agree on the first point.

Secondly, i think its pretty well established the change to the red was to appeal to the asian market, which will also likely be the source of any fitire investment or major share sales.

Thirdly, i didnt say "just letter heads" now did I? i said "everything will need to be changed right down to club letter heads". Rebranding is expensive. Everything will have to change back to blue, not just a kit - which is what many people assume.

"We have lost thousands due to the rebrand" - got any evidence of this?

thousands not millions.......id guess the club shop sales are down considerably... and there are definately some that no longer attend games { numbers vary and are a guess }..
and for all the noise about the re brand..18 months on it amounts to kit change { the big one } and yes a few letterheads,signs, and bumf they send us regarding renewing etc { one off runs in printers that cost the same no matter what colour}..the stadium is neither red inside or out it remains blue..it could be ten times worse,but where its gone so far could be changed back overnight.......

again, why are you focusing on letter-heads, ive said EVERYTHING will need to be changed, even down to club letter heads ( the "even down to" giving the clue that i am clearly making the observation this is a small and inexpensive task). I was under the impression the CCS was renovated inside in keeping with the rebrand, walls red, carpets red, boxes red etc etc etc - it certainly could not be changed back over night and would not be cheap.

I don't buy "people don't turn up as a result" of the rebrand as a reason to why a new owner would turn you back. You have broken CCS attendance records and are now expanding as a result. Attendances are not an issue. I highly doubt merchandise is down either, id love to see the figures.

But back to my main point -

So if you being changed to red is what is needed to appeal to these businessmen then why would they then change it once they have bought it? You all still go to the matches (in bigger numbers than before) so why get rid of something which isnt affecting anything business wise? Especially when it costs time and money.

We have just thrown away 100k on a cancelled trip to Abu Dhabi. Changing everything back to blue, which to my knowledge is the kit, badge and red walls will be the most costly, but will be peanuts compared to the Abu Dhabi trip surely? Things like adverts, letterheads etc will just require blue text/printer cartridges being used instead of red and the finance we would gain from merchandise sales and the extra fans we will get changing back to blue will be profitable I think.

Regarding our next owner, I just hope he arrives soon and I hope he's not as much of a nutcase as Tan! But most importantly, I hope he realises the financial gain and extra support he would get for changing us back to blue. Uniting the fans and avoiding us staying the disorganised circus of a club we are will allow us all to once again unite, pull together in one direction and achieve success, in blue!

It will cost nothing to change us back to blue. Actually we will gain as we will see the return of those lost supporters.

It will cost nothing to change us back to blue. Actually we will gain as we will see the return of those lost supporters.

Of course it will cost to turm back to blue, anything red will then have to be replaced with blue. Things arent free.

How many have you lost to the rebrand in your opinion? That is regular attendees that no longer go as a direct consequence of the rebrand - consider your attendance is now 27,000 and was 24,500 last year - both highest average attendances in decades and both red.

It will cost nothing to change us back to blue. Actually we will gain as we will see the return of those lost supporters.

Of course it will cost to turm back to blue, anything red will then have to be replaced with blue. Things arent free.

How many have you lost to the rebrand in your opinion? That is regular attendees that no longer go as a direct consequence of the rebrand - consider your attendance is now 27,000 and was 24,500 last year - both highest average attendances in decades and both red.

The only thing needs changing are the shirts and they would have to be changed anyway come the new season.

I would say its in the thousand how many we have lost.

Our high attendances are down to our league position nothing to do with red. Well actually if we were blue our attendances would be higher. I mean no one is going to leave if we suddenly turn to blue overnight are they?

there's been a couple of protests,poorly attended mostly by idiots and racists (well documented).Also meetings attended by no more than 50 people speaks volumes and is obvious to anyone there's no appetite for protest and the vast majority are happy with the status quo.
I can't believe another protest is being organised,by who? All they achieve is spoiling the day for law abiding fans, many of them with children who probably get a bit frightened when confronted by these drunken racists.And the negative affect it has on the team,its unacceptable and has to stop.

So to say there are little to no protests is wrong, because there have been. There will be another big one soon, organised well, like the Boxing Day one.

There has not been ONE decently organised protest in the last two years. Just half hearted attempts with an ill disciplined bunch of kids with no direction. Photos of protests against blue with some wearing RED FFS. Photo opportunities ruined because protesters were pissed/ holding up cans is not smart.