Cardiff could be set for 'premier' economic boost

Cardiff could be set for a major economic windfall from the Bluebirds’ promotion to the Premier League – if a new study on rivals Swansea City is anything to go by.

Economists estimate Swansea City’s first Premier League season to be worth £58m to the club’s home city and its surroundings.

The Welsh Economy Research Unit at Cardiff University study said promotion had also created or safeguarded 400 jobs.

The university’s Professor Max Munday, who led the study, looked at spending by the club, its players and other staff plus money handed over to pubs, clubs, taxis, restaurants, hotels and other businesses by thousands of home and visiting fans.


Businesses in Cardiff said promotion for the Bluebirds – currently seven points clear at the top of the Championship - would give them a “mini boom”.

The study found non-season ticket holding Swansea fans spent on average £46.34 going to matches.

Around 63% of this represented buying a ticket, the next largest category being food and drink (£9.15 per person).

For visiting fans, Newcastle supporters reportedly spent £80.32 per person, Blackburn supporters spent £81.31 per person.

Most was on food, drink and tickets, but there was also a relatively high proportion of spending on accommodation.

Swansea City’s Liberty Stadium has a 20,750 capacity but the club plan to increase it to 32,000.

The Cardiff City Stadium’s official capacity currently stands at 26,800.

Both hold around 2,000 away fans.

Officials in Swansea have worked hard to promote the area since their promotion, running marketing campaigns in English cities, including poster panels on the Manchester light-rail system ahead of a game against Manchester City.

And leading football figures have praised the likes of Swansea Bay on Twitter.

Prof Munday said: “There are other effects that are difficult to quantify such as the raising of profile.

“Cardiff has already benefited from good runs in the Championship but undoubtedly there will be a big economic boost if Cardiff can gain promotion.”

Marie Fagan, chair of the Cardiff Hoteliers Association, said: “After the benefit of Swansea’s promotion was spelled out, it’s clear there could be a mini-boom in the Welsh capital if Cardiff City go up.

“However, we’ve been waiting around four or five seasons for it to happen so we won’t be planning just yet.

“Cardiff has done well in terms of international sport having rugby and cricket but if we could have a Premiership side here that would complete the jigsaw.

“We won’t plan until Cardiff are up but we have our fingers crossed.”

Roger Pride, managing director of Cardiff & Co, added: “Attendances at Cardiff City are already an average 22,000 and the bigger clubs will boost away supporters coming to Cardiff.

“The challenge will be to encourage some to stay longer and to return.”

Read more: Wales Online http://www.walesonline.co.uk/footballna ... z2GzeH14ry

The way I read that report is there are 400 very temporary jobs in the Swansea area....

These reports are crap.

It says most of the money goes on buying a ticket and food with the food money being spent at the ground. Well where does all this money go then, on the player wages. An economic boost helps the area not 11 poofters on a green patch.

The way I read that report is there are 400 very temporary jobs in the Swansea area....

Servey was done several years ago on this point, advantage we have is we have already very high profile anyay and would get lot more couples comeing girls do shopping men footy. Remember cup being here boosted economy no end! and people did return for stay on back of this. Its worth many millions, a lot more than them down west

These reports are crap.

It says most of the money goes on buying a ticket and food with the food money being spent at the ground. Well where does all this money go then, on the player wages. An economic boost helps the area not 11 poofters on a green patch.

Couldn't agree more plus you can chuck in agents and other associated leaches who do nothing but bleed clubs (and by association fans) dry.

Servey was done several years ago on this point, advantage we have is we have already very high profile anyay and would get lot more couples comeing girls do shopping men footy. Remember cup being here boosted economy no end! and people did return for stay on back of this. Its worth many millions, a lot more than them down west

Servey was not done years ago you fool, it as carried out last season, i even remember them doing it. this is only swansea's second season in the pl. god you are one stupid guy.

These reports are crap.

It says most of the money goes on buying a ticket and food with the food money being spent at the ground. Well where does all this money go then, on the player wages. An economic boost helps the area not 11 poofters on a green patch.

This is money that gets spent in and around swansea on match days or wekends nothing to do with swansea city fc. Is it that hard to understand.

These reports are crap.

It says most of the money goes on buying a ticket and food with the food money being spent at the ground. Well where does all this money go then, on the player wages. An economic boost helps the area not 11 poofters on a green patch.

This is money that gets spent in and around swansea on match days or wekends nothing to do with swansea city fc. Is it that to hard to understand.

This press report makes it seem that they actually DON'T want us to get promoted..ffs, we've done NOTHING yet! All this does is attempt to increase pressure on the club.

If, god willing, we are still in the top 2 after Easter then and only then should these type of reports be published.

Until then, as us fans know, ONE GAME AT A TIME

Servey was done several years ago on this point, advantage we have is we have already very high profile anyay and would get lot more couples comeing girls do shopping men footy. Remember cup being here boosted economy no end! and people did return for stay on back of this. Its worth many millions, a lot more than them down west

Servey was not done years ago you fool, it as carried out last season, i even remember them doing it. this is only swansea's second season in the pl. god you are one stupid guy.

Your the stupid one! I was answering post by gavlar, city council did survey on us beig in premier several years ago! So what the fk as that got to do with you?
Now p***s of back to swansea board
Read it properly before you attempt to belittle my post you pratt!

This makes the jack announcement of £58m look paltry.

http://www.walesonline.co.uk/cardiffonl ... -27548342/

Try £700m and that is without us being in the prem. LMFAO!

Servey was done several years ago on this point, advantage we have is we have already very high profile anyay and would get lot more couples comeing girls do shopping men footy. Remember cup being here boosted economy no end! and people did return for stay on back of this. Its worth many millions, a lot more than them down west

Servey was not done years ago you fool, it as carried out last season, i even remember them doing it. this is only swansea's second season in the pl. god you are one stupid guy.

Your the stupid one! I was answering post by gavlar, city council did survey on us beig in premier several years ago! So what the fk as that got to do with you?
Now p***s of back to swansea board
Read it properly before you attempt to belittle my post you pratt!

How can they carry out a survey on cardiff being in the pl when your not in the premier league.

This makes the jack announcement of £58m look paltry.

http://www.walesonline.co.uk/cardiffonl ... -27548342/

Try £700m and that is without us being in the prem. LMFAO!

58 million is football related, go down the mubbles gower coast huge numbers of visiters. You have lost the football argument long ago, and look rather pathetic.

'From the Bluebirds' promotion'

We haven't secured any promotion yet, things like this do my head in!!!

This makes the jack announcement of £58m look paltry.

http://www.walesonline.co.uk/cardiffonl ... -27548342/

Try £700m and that is without us being in the prem. LMFAO!

58 million is football related, go down the mubbles gower coast huge numbers of visiters. You have lost the football argument long ago, and look rather pathetic.

Mmmm still here? Pathetic reallly! Anyway lost footy arguement so you say, so i presume you think if we got to premier it wont be worth more than 58mil to local economy in cardiff?

This makes the jack announcement of £58m look paltry.

http://www.walesonline.co.uk/cardiffonl ... -27548342/

Try £700m and that is without us being in the prem. LMFAO!

58 million is football related, go down the mubbles gower coast huge numbers of visiters. You have lost the football argument long ago, and look rather pathetic.

Mmmm still here? Pathetic reallly! Anyway lost footy arguement so you say, so i presume you think if we got to premier it wont be worth more than 58mil to local economy in cardiff?

You are the thickest person on this mb. End of..

This makes the jack announcement of £58m look paltry.

http://www.walesonline.co.uk/cardiffonl ... -27548342/

Try £700m and that is without us being in the prem. LMFAO!

58 million is football related, go down the mubbles gower coast huge numbers of visiters. You have lost the football argument long ago, and look rather pathetic.

Mmmm still here? Pathetic reallly! Anyway lost footy arguement so you say, so i presume you think if we got to premier it wont be worth more than 58mil to local economy in cardiff?

You are the thickest person on this mb. End of..

So you say but you didnt answer point i made! and earlier you were made to look a tw*t! your problem is you been on here so long now you think you are a city fan! and sticks& stones ect ,you really are a qwellly when comes to posting, so trying to bellttle me on here is ( quote you) pathetic, if you cant answer point but resort to belittle me, it shows what a troll & pratt you are!

Lets be honest here. Promotion to the Premiership was always going to boost tourism in Swansea
because it has meant thousands of visitors through football that would never, ever have gone there
otherwise.

Cardiff is a totally different entity.

We are a pretty high-profile European City now, because of the Welsh Assembly, Euro politicians
visiting etc. The Millenium Stadium has seen tens of thousands of visitors for numerous sporting
events and Music venues etc. Every weekend, town is teeming with stag/hen do's from all over the
United Kingdom. Cardiff is a pretty high-profile City in the UK.

Man Utd, Chelsea, Everton, Spurs, Arsenal, Liverpool... all have been to Cardiff over the last ten
years for Millenium finals. So their supporters know what its all about.

Swansea is revelling in a few 'football visitors' ringing up family and saying.

"Ooh you must get down the mumbles, its lovely there"... followed by Eric Arkwright of Yorkshire,
and his wife spending a tenner on a scone and a deck chair.

A f*cking Plane crash into the City Centre of Swansea would boost tourism for fucks sake

Last edited by taffyapple on Fri Jan 04, 2013 3:57 pm, edited 1 time in total.

Taffy never a true word spoken!

I read the report and (to me) it only 'suggests' an economic boosts, although I have no doubt there would be one even if the majority of it goes into Huw J's 'Spanish Retiement' account

But just imagine if Premier League status can have a positive affect on a third world backwater like Swansea then what would it do for a vibrant, forward thinking CAPITAL CITY like Cardiff with a bigger 'real' profile, a bigger fan base and potential for a bigger (paid for) stadium?

In my eyes (car parking apart!! LOL ) all I can see are benefits to club (possibly mainly owners), supporters and to the profile (if not the coffers) of our beloved city

Taffy never a true word spoken!

They were chuffed when this came out:

http://www.youtube.com/watch?v=aIbpt1aDFqM

"Fackin 'ell mush look, a fackin film crew, stick 20p on them
sausage and egg sandwiches quick!"

"Mush? where the fack ewe gone en?"

"Ee's facked off for his meds he ave"

"Ah for facks sake, cant get the facking staff"

"Facking Shurrup and roll us a fat one!!"

"Oh arite Mam!"

As well as Cardiff, Valley towns would probably get a slight 'boost', nothing major, but with places like Caephilly, Blaenau Gwent and Merthyr boasting big Cardiff support, it would surely be a good thing

Lets be honest here. Promotion to the Premiership was always going to boost tourism in Swansea
because it has meant thousands of visitors through football that would never, ever have gone there
otherwise.

Cardiff is a totally different entity.

We are a pretty high-profile European City now, because of the Welsh Assembly, Euro politicians
visiting etc. The Millenium Stadium has seen tens of thousands of visitors for numerous sporting
events and Music venues etc. Every weekend, town is teeming with stag/hen do's from all over the
United Kingdom. Cardiff is a pretty high-profile City in the UK.

Man Utd, Chelsea, Everton, Spurs, Arsenal, Liverpool... all have been to Cardiff over the last ten
years for Millenium finals. So their supporters know what its all about.

Swansea is revelling in a few 'football visitors' ringing up family and saying.

"Ooh you must get down the mumbles, its lovely there"... followed by Eric Arkwright of Yorkshire,
and his wife spending a tenner on a scone and a deck chair.

A f*cking Plane crash into the City Centre of Swansea would boost tourism for fucks sake

Dont talk shit when swansea played stuttgart, i was talking to some german's and asked them who theryre main rivals are,they then ask me who swansea's rivals were when i said cardiff they did not even know where cardiff was let alone it was a capital city, they think london is our capital city and that is true, and when my sister was in uni in america they didn't even know where wales was, when she showed them on a map they said ENGLAND no one knows where cardiff is maybe some rugby fans, but that's it.

who thinks. im going down the liberty today. to watch the football. im going to have a holiday here

Lets be honest here. Promotion to the Premiership was always going to boost tourism in Swansea
because it has meant thousands of visitors through football that would never, ever have gone there
otherwise.

Cardiff is a totally different entity.

We are a pretty high-profile European City now, because of the Welsh Assembly, Euro politicians
visiting etc. The Millenium Stadium has seen tens of thousands of visitors for numerous sporting
events and Music venues etc. Every weekend, town is teeming with stag/hen do's from all over the
United Kingdom. Cardiff is a pretty high-profile City in the UK.

Man Utd, Chelsea, Everton, Spurs, Arsenal, Liverpool... all have been to Cardiff over the last ten
years for Millenium finals. So their supporters know what its all about.

Swansea is revelling in a few 'football visitors' ringing up family and saying.

"Ooh you must get down the mumbles, its lovely there"... followed by Eric Arkwright of Yorkshire,
and his wife spending a tenner on a scone and a deck chair.

A f*cking Plane crash into the City Centre of Swansea would boost tourism for fucks sake

Dont talk shit when swansea played stuttgart, i was talking to some german's and asked them who theryre main rivals are,they then ask me who swansea's rivals were when i said cardiff they did not even know where cardiff was let alone it was a capital city, they think london is our capital city and that is true, and when my sister was in uni in america they didn't even know where wales was, when she showed them on a map they said ENGLAND no one knows where cardiff is maybe some rugby fans, but that's it.

fair enough they don't know where Cardiff is! no doubt you will tell us the world knows where Swansea is!
if don't know where Cardiff is how the fck will they know Swansea even excisted!
and before you mention premier league don't forget fa cup ect ect was held in Cardiff which all had world wide audiances! mmm so yes may talk shiiiite but pot kettle black springs to mind!

Lets be honest here. Promotion to the Premiership was always going to boost tourism in Swansea
because it has meant thousands of visitors through football that would never, ever have gone there
otherwise.

Cardiff is a totally different entity.

We are a pretty high-profile European City now, because of the Welsh Assembly, Euro politicians
visiting etc. The Millenium Stadium has seen tens of thousands of visitors for numerous sporting
events and Music venues etc. Every weekend, town is teeming with stag/hen do's from all over the
United Kingdom. Cardiff is a pretty high-profile City in the UK.

Man Utd, Chelsea, Everton, Spurs, Arsenal, Liverpool... all have been to Cardiff over the last ten
years for Millenium finals. So their supporters know what its all about.

Swansea is revelling in a few 'football visitors' ringing up family and saying.

"Ooh you must get down the mumbles, its lovely there"... followed by Eric Arkwright of Yorkshire,
and his wife spending a tenner on a scone and a deck chair.

A f*cking Plane crash into the City Centre of Swansea would boost tourism for fucks sake

Dont talk shit when swansea played stuttgart, i was talking to some german's and asked them who theryre main rivals are,they then ask me who swansea's rivals were when i said cardiff they did not even know where cardiff was let alone it was a capital city, they think london is our capital city and that is true, and when my sister was in uni in america they didn't even know where wales was, when she showed them on a map they said ENGLAND no one knows where cardiff is maybe some rugby fans, but that's it.

fair enough they don't know where Cardiff is! no doubt you will tell us the world knows where Swansea is!
if don't know where Cardiff is how the fck will they know Swansea even excisted!
and before you mention premier league don't forget fa cup ect ect was held in Cardiff which all had world wide audiances! mmm so yes may talk shiiiite but pot kettle black springs to mind!

They knew where swansea was because they were in swansea you thicko, most foreigners think wales is in england, another idiot who thinks cardiff is so great, yet he lives in pembroke.

Lets be honest here. Promotion to the Premiership was always going to boost tourism in Swansea
because it has meant thousands of visitors through football that would never, ever have gone there
otherwise.

Cardiff is a totally different entity.

We are a pretty high-profile European City now, because of the Welsh Assembly, Euro politicians
visiting etc. The Millenium Stadium has seen tens of thousands of visitors for numerous sporting
events and Music venues etc. Every weekend, town is teeming with stag/hen do's from all over the
United Kingdom. Cardiff is a pretty high-profile City in the UK.

Man Utd, Chelsea, Everton, Spurs, Arsenal, Liverpool... all have been to Cardiff over the last ten
years for Millenium finals. So their supporters know what its all about.

Swansea is revelling in a few 'football visitors' ringing up family and saying.

"Ooh you must get down the mumbles, its lovely there"... followed by Eric Arkwright of Yorkshire,
and his wife spending a tenner on a scone and a deck chair.

A f*cking Plane crash into the City Centre of Swansea would boost tourism for fucks sake

Dont talk shit when swansea played stuttgart, i was talking to some german's and asked them who theryre main rivals are,they then ask me who swansea's rivals were when i said cardiff they did not even know where cardiff was let alone it was a capital city, they think london is our capital city and that is true, and when my sister was in uni in america they didn't even know where wales was, when she showed them on a map they said ENGLAND no one knows where cardiff is maybe some rugby fans, but that's it.

fair enough they don't know where Cardiff is! no doubt you will tell us the world knows where Swansea is!
if don't know where Cardiff is how the fck will they know Swansea even excisted!
and before you mention premier league don't forget fa cup ect ect was held in Cardiff which all had world wide audiances! mmm so yes may talk shiiiite but pot kettle black springs to mind!

They knew where swansea was because they were in swansea you thicko, most foreigners think wales is in england, another idiot who thinks cardiff is so great, yet he lives in pembroke.

and if you think we believe football fans don't know where Cardiff is well if you say so ! and they think London is our capital what kind of football fans were they thickos? and mate you keep calling me thick but you are the thickest for comeing on a rivals board and spouting the crap you do!! and i was born in Cardiff ive retired here and season ticket holder! so just because they wont let you out of Swansea doesn't mean other people don't get to see the world !

Lets be honest here. Promotion to the Premiership was always going to boost tourism in Swansea
because it has meant thousands of visitors through football that would never, ever have gone there
otherwise.

Cardiff is a totally different entity.

We are a pretty high-profile European City now, because of the Welsh Assembly, Euro politicians
visiting etc. The Millenium Stadium has seen tens of thousands of visitors for numerous sporting
events and Music venues etc. Every weekend, town is teeming with stag/hen do's from all over the
United Kingdom. Cardiff is a pretty high-profile City in the UK.

Man Utd, Chelsea, Everton, Spurs, Arsenal, Liverpool... all have been to Cardiff over the last ten
years for Millenium finals. So their supporters know what its all about.

Swansea is revelling in a few 'football visitors' ringing up family and saying.

"Ooh you must get down the mumbles, its lovely there"... followed by Eric Arkwright of Yorkshire,
and his wife spending a tenner on a scone and a deck chair.

A f*cking Plane crash into the City Centre of Swansea would boost tourism for fucks sake

Dont talk shit when swansea played stuttgart, i was talking to some german's and asked them who theryre main rivals are,they then ask me who swansea's rivals were when i said cardiff they did not even know where cardiff was let alone it was a capital city, they think london is our capital city and that is true, and when my sister was in uni in america they didn't even know where wales was, when she showed them on a map they said ENGLAND no one knows where cardiff is maybe some rugby fans, but that's it.

fair enough they don't know where Cardiff is! no doubt you will tell us the world knows where Swansea is!
if don't know where Cardiff is how the fck will they know Swansea even excisted!
and before you mention premier league don't forget fa cup ect ect was held in Cardiff which all had world wide audiances! mmm so yes may talk shiiiite but pot kettle black springs to mind!

They knew where swansea was because they were in swansea you thicko, most foreigners think wales is in england, another idiot who thinks cardiff is so great, yet he lives in pembroke.

and if you think we believe football fans don't know where Cardiff is well if you say so ! and they think London is our capital what kind of football fans were they thickos? and mate you keep calling me thick but you are the thickest for comeing on a rivals board and spouting the crap you do!! and i was born in Cardiff ive retired here and season ticket holder! so just because they wont let you out of Swansea doesn't mean other people don't get to see the world !

Why didn't you retire in cardiff if its such a great place, come on allan why don't you just admit west wales in a better place to live than cardiff.

Lets be honest here. Promotion to the Premiership was always going to boost tourism in Swansea
because it has meant thousands of visitors through football that would never, ever have gone there
otherwise.

Cardiff is a totally different entity.

We are a pretty high-profile European City now, because of the Welsh Assembly, Euro politicians
visiting etc. The Millenium Stadium has seen tens of thousands of visitors for numerous sporting
events and Music venues etc. Every weekend, town is teeming with stag/hen do's from all over the
United Kingdom. Cardiff is a pretty high-profile City in the UK.

Man Utd, Chelsea, Everton, Spurs, Arsenal, Liverpool... all have been to Cardiff over the last ten
years for Millenium finals. So their supporters know what its all about.

Swansea is revelling in a few 'football visitors' ringing up family and saying.

"Ooh you must get down the mumbles, its lovely there"... followed by Eric Arkwright of Yorkshire,
and his wife spending a tenner on a scone and a deck chair.

A f*cking Plane crash into the City Centre of Swansea would boost tourism for fucks sake

Dont talk shit when swansea played stuttgart, i was talking to some german's and asked them who theryre main rivals are,they then ask me who swansea's rivals were when i said cardiff they did not even know where cardiff was let alone it was a capital city, they think london is our capital city and that is true, and when my sister was in uni in america they didn't even know where wales was, when she showed them on a map they said ENGLAND no one knows where cardiff is maybe some rugby fans, but that's it.

fair enough they don't know where Cardiff is! no doubt you will tell us the world knows where Swansea is!
if don't know where Cardiff is how the fck will they know Swansea even excisted!
and before you mention premier league don't forget fa cup ect ect was held in Cardiff which all had world wide audiances! mmm so yes may talk shiiiite but pot kettle black springs to mind!

They knew where swansea was because they were in swansea you thicko, most foreigners think wales is in england, another idiot who thinks cardiff is so great, yet he lives in pembroke.

and if you think we believe football fans don't know where Cardiff is well if you say so ! and they think London is our capital what kind of football fans were they thickos? and mate you keep calling me thick but you are the thickest for comeing on a rivals board and spouting the crap you do!! and i was born in Cardiff ive retired here and season ticket holder! so just because they wont let you out of Swansea doesn't mean other people don't get to see the world !

Why didn't you retire in cardiff if its such a great place, come on allan why don't you just admit west wales in a better place to live than cardiff.

ok sensible answer to sensible question! I left Cardiff for work reasons when I was 23 I am now 56 worked most of that time in England and abroad, but then worked in haverfordwest been here 14 years retired last year, great place to retire and yes any one would want to even you!! I have supported city since 1968 and watched them whenever I could depending where I was in country at time! now season ticket holder past 5yrs so that's why here!