Cardiff City's 'whimsical' rebrand gamble on red

interesting read...

Cardiff City may be gambling their international marketing strategy on red - but a sports finance expert thinks the Championship club are "dreaming" if it will get them into the black...

http://www.bbc.co.uk/sport/0/football/18338444

I bet he knows more than Vincent Tan

Perhaps he'll invest millions in us instead

interesting read...

Cardiff City may be gambling their international marketing strategy on red - but a sports finance expert thinks the Championship club are "dreaming" if it will get them into the black...

http://www.bbc.co.uk/sport/0/football/18338444

it does make an interesting read, and asks the same questions that we have been asking...

also the example of real madrid being a success in the far east and of course they play in white...

there is still no real answer or reason of why the need to change to red and the badge etc...


in jan they could have spent just 3 or 4 mil on a couple of players and we could have already been a prem team.. i just find the whole scenario a bit strange...