Cardiff City: ' Flexi Tickets/Crowds '
I believe the club have come up with a fantastic idea regarding these Flexi tickets, any 6 games for an adult £99 or £49 for a junior. One of the other pluses I would say are the No of people who potentially would look into buying a flexi ticket but ended up buying a season ticket, whether they went straight for a season ticket or tried the six flexi games first.
On the downside once again I believe the club are coming up short when it comes to marketing, yes Its a great idea but we as a club must do better in driving it home, letting fair weather fans know what a great offer it is what it's all about.
I have seen the tickets advertised on the two big screens at the three home games we have had, but its usually at half time when most people have gone walk about and miss it, the message on the board is silent and should be backed up by the announcer, the message on the board is to cluttered/ overloaded with detail, it needs to be bold flashing one liner in your face, you can go into detail on how and what it's all about after you've got the message across
Yes it's been on the message borad but not everybody we are trying to attract comes on here.
On Saturday on our coach back from Wolves the question/topic on crowds and the flexi tickets came up, now taking into account the 63 people on our coach are your more committed type of fan, probably already have a season ticket, read the message boards etc, but as the topic opened up and more and more people on the coach became involved I was amazed how many of these people did not know anything about the flexi ticket offer, I would say at least two thirds hadn't heard of it didn't know what it was all about and wanted to know more.
People who used to go are now on the brink of coming back ready to dip there toe back in the water, take that first step towards coming back, in my local out walking people who know I follow the City are asking me about going to a game, how best to get a ticket.
This flexi ticket is or could be a first step to getting people back or new fans on board, it's a great idea big big well done to the club,marketing wise we have to do much much better.
Tonight's game, cheap tickets, kids off school and a chance for family's to take in a game, without doubt a lot of these people will not be season ticket holders so what better opportunity than tonight to push and promote flexi tickets, but it needs to be more than a silent message overloaded with detail on the big screen at half time.